tag:blogger.com,1999:blog-53531424287317061322024-03-13T11:07:54.947-07:00Made Handijaya DewantaraHandijayahttp://www.blogger.com/profile/00660791765642697695noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-5353142428731706132.post-86492439842069237972013-10-28T01:47:00.000-07:002013-10-28T01:55:54.742-07:00Mana Sumpah Kita, Wahai Pemuda?Delapan puluh lima tahun lalu beberapa orang dari seluruh Indonesia mengikrarkan sebuah janji demi persatuan. Ikrar ini sangat bermakna tatkala penjajahan dari kolonial Belanda dan ketakutan akan munculnya Peran Dunia I masih menyelimuti rakyat Indonesia saat itu. Jikalau aku bertanya pada mereka yang sepuh di rumah, mungkin mereka masih belum mengenal bahwa sebenarnya kita sudah berada dalam wadah Indonesia sejak beberapa ratus tahun yang lalu.<br />
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Ya, sebenarnya saat itu kita hanya belum paham. Belum paham bahwa kita sebenarnya satu bangsa dan dilahirkan secara sama di bumi pertiwi. Ketidakpahaman ini akhirnya merembet ke kurangnya rasa persatuan di antara insan nusantara, di saat itu. Begitu besarnya makna acara delapan puluh lima tahun yang lalu itu, sehingga menyadarkan banyak orang di Indonesia untuk bersatu melawan penjajahan dan kolonialisme. <br />
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Ikrar sekaligus sumpah ini kemudian menjadi tonggak perjuangan diplomatis para pemuda Indonesia di saat itu. Ikrar yang menanggalkan kesukubangsaan, kedaerahan, keagamaan, dan perbedaaan atas dasar satu bangsa, satu tanah air, dan satu bahasa. Ikrar terasa semakin lengkap dengan peluncuran lagu Indonesia Raya yang kemudian ditetapkan sebagai lagu nasional bangsa ini.<br />
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Delapan puluh lima tahun telah berlalu, dan kondisi pemuda Indonesia yang sekarang sudah sangat jauh berbeda dengan apa yang dirasakan oleh pemuda Indonesia pada masa-masa ikrar tersebut dikumandangkan. Akan tetapi, beberapa pemuda mulai melupakan sumpah yang disampaikan pendahulu mereka delapan puluh lima tahun yang lalu. Hal ini mengingatkan kita pada kalimat bijak Bung Karno yaitu "Musuh terbesar kalian ketika sudah merdeka bukan pada penjajah lagi, melainkan dari diri kalian sendiri".<br />
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Tengok saja apa yang terjadi dari wujud ikrar pemuda tersebut di masa kini. Kesadaran terhadap berbahasa Indonesia dan mengagungkan bahasa Indonesia sebagai bahasa persatuan semakin hilang. Bahasa Indonesia menjadi ditinggalkan ketika tidak ada lagi perusahaan yang mensyaratkan kemampuan berbahasa Indonesia sebagai prasyarat untuk masuk mendapatkan pekerjaan. Bahasa Indonesia seperti kehilangan bargaining position (posisi tawar)nya di mata pemuda Indonesia. Hal ini tentu saja dikarenakan makin menjamurnya perusahaan asing yang berinvestasi di bumi pertiwi.<br />
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Banyaknya perusahaan asing yang beradu mengeksploitasi sumber daya alam bumi nusantara menunjukkan hilangnya rasa kemandirian pemuda masa kini. Sudah jarang ada pemuda yang berani berkompetisi dengan berwirausaha dan bersaing dengan perusahaan asing. Hal ini menandakan hilang ingatannya pemuda pada sumpah untuk mencintai tanah airnya. Mereka yang mencintai tanah airnya sudah tentu akan sulit mengizinkan orang lain untuk mengeksploitasi tanah airnya dengan semena-mena.<br />
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Terakhir adalah ikrar pemuda untuk berbangsa satu, bangsa Indonesia. Sangat ironis mendengar sumpah itu dikumandangkan kembali, sementara masih banyak terjadi pertikaian antar-pemuda di negeri ini. Tengok saja beberapa kasus terakhir seperti bentrok antar ormas di Bali, tawuran antar pelajar, hingga aksi brutal geng motor. Tidakkah mereka ingat betapa susahnya pendahulu mereka mempersatukan para pemuda nusantara? Lupakah mereka bagaimana pemuda bersatu melawan imperialisme para penjajah selama beratus-ratus tahun?<br />
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Oleh karena itu, dalam Sumpah Pemuda hari ini, artikel ini mencoba untuk mengajak para pemuda untuk bersatu kembali dalam perbedaan yang ada, di bawah tiga ikrar suci yang disampaikan 85 tahun lalu. Mari kita semua berintrospeksi diri, masih ingatkah kita para ikrar yang disampaikan pada momen Sumpah Pemuda 28 Oktober 1928? Kemudian menghadaplah ke cermin sembari berujar "Mana Sumpah Kita, wahai Pemuda?"<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_uO6fZUwAjK5qkLbMmGBmGnu4pOP4JIo5lSB4FwqHp73UbH9daPRa5O06opT9rqsUVqQdxhfyYLSK8sd4trru-DpM4bWphnsP2V4zz2tGhTyzR7QqyDSpXUXLnbhVraRLfSzzp0TEReOd/s1600/IMG_0691.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_uO6fZUwAjK5qkLbMmGBmGnu4pOP4JIo5lSB4FwqHp73UbH9daPRa5O06opT9rqsUVqQdxhfyYLSK8sd4trru-DpM4bWphnsP2V4zz2tGhTyzR7QqyDSpXUXLnbhVraRLfSzzp0TEReOd/s320/IMG_0691.jpg" /></a></div>Handijayahttp://www.blogger.com/profile/00660791765642697695noreply@blogger.com0tag:blogger.com,1999:blog-5353142428731706132.post-80071483138140257312011-01-30T19:29:00.000-08:002011-01-30T19:33:41.852-08:00Friendship that will never endDone already an international conference involving all the young optimists from all over the world. CUIC 2011 having completed its job perfectly, although there are still many things that must be improved in the future.<br /><br />CUIC 2011 theme on this time is Envisioning ASEAN in three Pillars which also is a hot topic for discussion for the future of ASEAN. We discussed seriously on 3 pillars : economic, socio cultural, and politic. As the world know that what happens in ASEAN has always been the center of world attention at this time CUIC 2011 also invited delegations from countries outside ASEAN.<br /><br />I am one of delegate that come from Bali, Indonesia and hope that the ideas which I contributed during the conference can accommodate the views of young people of Indonesia to ASEAN development in the future.<br /><br />CUIC 2011 has indeed ended, but this is not the end of everything. What a wonderful gathering with young people with extraordinary spirit and exchanged ideas about culture, optimism, and opinions about the progress in their respective countries. Through this conference, I get so much knowledge, experience, and more importantly so many lovely friends.<br /><br />Finally, I thank you so much for the support of friends, my liaison Ann, committees, staffs, hotel, and Thai people, and also everybody whose involved during the conference. I apologize if there are mistakes that I do either intentionally or not. I hope this friendship will never end. I wish we could meet again with the more successful, or perhaps as a delegation from the State each of us is more real. Success to you all and Go ASEAN ... Wish all of our dreams come true, Amen ...<br /><br />Warm greetings from Bali, Indonesia<br /><br />Made Handijaya Dewantara (Handi)Handijayahttp://www.blogger.com/profile/00660791765642697695noreply@blogger.com0tag:blogger.com,1999:blog-5353142428731706132.post-44565260523087894292011-01-17T19:50:00.000-08:002011-01-17T19:51:37.439-08:00ASEAN IN TOURISM PERSPECTIVE (By Made Handijaya Dewantara)ASEAN is the region organization of Southeast Asia countries that consists of ten countries with unique characters of different cultures. Things that make this region become more interesting are they have different cultures that just growing in a region although they are coming from similar family. It may be said that the richness of cultural character really is a great resources to move into newest tourism world capital.<br /> Entering the modern era of tourism is now growing not only as an advocate for other economic sectors. Tourism has grown as one of the industry and some countries in Southeast Asia would make tourism as a major economic force. The increasing of human civilization level make tourism became a liability. Moreover, tourism has emerged in various ways not only as recreation but also for doing business. In other words, ASEAN can grow with the current economic conditions of the wealth of tourism resources. It is not even an exaggeration to say that tourism can foster the development of Southeast Asia Nations countries alone. <br /> ASEAN tourism growing began with success when ASEAN launched Visit ASEAN logo and program that encourage foreign tourists to travel in Southeast Asian countries. But, behind the success of ASEAN’s visit is stored on some constraints so that only a handful of people or parties who enjoy the benefits of the Visit ASEAN earlier. These constraints appear in the middle of optimism of every Southeast Asian Nation will be successful tourism respectively.<br /> The first obstacle is the lack of unity among Southeast Asian countries. These nations are always busy with political problems even among countries that are very close in terms of territory. However, to start a sturdy foundation of Southeast Asian development and unity between fellow citizens must be maintained. So, it’s time to get rid of the political attitude of hostility between the nations of Southeast Asia because basically the ten nations of this region have a great friendship from its history.<br />The tourism industry of the nations of Southeast Asia, particularly Singapore, Thailand, Malaysia, and Indonesia is growing rapidly lately. The evidence suggests increasing the number of tourists visiting with around 51 millions in 2006 became 65 millions in 2009, although hampered global economic difficulties. But, unfortunately, the tourism success story of the nations is not done independently. This will become our second obstacle because tourism in this region is more controlled by foreigners. Foreign investors invest lots of money, however local investors face a hard way to compete. So, what’s the point of Southeast Asia’s tourism success if the results of its success are still not able to be felt residents of Southeast Asia itself? <br />Last constraint is the lack of some potential areas of tourism in Southeast Asia. Southeast Asia countries are endowed by God with the richness of culture and beautiful island. However, due to the weakness of marketing, regional Southeast Asia is still less famous than other regions such as Europe or Latin America. So there are many undiscovered areas or island which can be extracted again to be marketed into outside Southeast Asia region. <br />Now is thought to focus on the following years. Learning from what is happening at the present and the past, tourism climate of Southeast Asian nations was very positive. Moreover, the passion of Southeast Asian people to have tour by country cognate still high. Hotels, travels, and the airlines offer some attractive packages to travel internally in Southeast Asia. However, the prism of the three constraints above we should bear in various efforts to further strengthen tourism in our region.<br />The main and first thing to do is to maintain the unity among the people of Southeast Asia. Southeast Asian youth as the future backbone of this regional should always come together and unite. Some programs can be done to unite the youth for example by organizing many youth conferences. One of them is Chulalongkorn University International Conference 2011. Lots of conference will culminate in the unification of the youth of Southeast Asia, reducing feelings of enmity, and enhance understanding of Southeast Asia that fellow citizens are brothers. International conference will also bring new bright ideas. Youth conference who will wrestle in the world tourism will foster constructive views to the success of tourism in Southeast Asia. After the union realized the next effort is to establish a business forum or the associations that hold perpetrators of Southeast Asian tourism. For example, chef association, the association of Southeast Asian hotelier, Southeast Asia travel forum, youth tourism Southeast Asia association, and Southeast Asia tourism business forum. Tourism business forum is an initial step to unify the tourism vision as a pillar of ASEAN development for periods in the future.<br />The next step is to invest in the areas of ASEAN tourism potential untapped. Remember is that investment should be made by the local investors by reducing dependence on foreign capital. There are many attractive tourist areas in Southeast Asia or countries such as Myanmar, Laos, or Cambodia unspoiled.<br />The next effort is creating a single regional currency like Euro in European Union. The creation of the EURO as did the European Union led to the ease of transactions among the nations in a regional. This should be immediately implemented in Southeast Asia even if the level of competition among currencies of Southeast Asia is still vulnerable to implement this policy.<br />The effort is quite important is to strengthen the education level of the perpetrator of tourism. The perpetrators of tourism in Southeast Asia still focus on based education, prepare them as a worker, and never focus to create an expert in the field of tourism. Whereas tourism business today require a specialists such as finance, marketing, or a world class tourism business expertise. We can establish a special tourism school under the organization of ASEAN Tourism.<br />At the core of culture which is owned by the nations of Southeast Asia is a remarkable resource that is not owned by any other regional in the world. It is an ancestral property that invested to us to navigate the modern industry today. This is a value of historical treasures eroded by civilization era. But in fact the culture is the key of success of Southeast Asian nations to raise the growth of the tourism industry. Good tourism growth will lead to development on all sides in the nations of Southeast Asia. Welfare level will be high, the unemployment rate will go down, cultural richness will be maintained, the stronger defense, and security, brotherhood of fellow Southeast Asian nation will be more awake, as well as politically, and last but not least the voice of Southeast Asian nations increasingly taken into account in the international political world. So, it is the right time to wake the ASEAN up by exploiting our culture and resources through tourism industry. It is the time for us.Handijayahttp://www.blogger.com/profile/00660791765642697695noreply@blogger.com0tag:blogger.com,1999:blog-5353142428731706132.post-84623377881856903222010-12-08T07:13:00.000-08:002010-12-08T07:19:26.262-08:00BULOG UNTUK ENERGI DUNIA 2020 : MIMPI MENUJU KENYATAANTahun 2008 baru saja dikukuhkan tahun swasembada bagi pertanian Indonesia. Bersamaan dengan berita indah itu, muncul lagi sebuah berita sangat menggembirakan untuk negeri ini. Tahun 2020 yang diprediksi akan menjadi era peralihan sumber energi, dari energi fosil menjadi energi biofuel. Prediksi ini ternyata sangat berpihak pada Indonesia. Faktanya, Indonesia akan memasuki era ini dengan bahan dasar pangan biofuel yang semuanya tersedia di Indonesia. Contoh-contohnya antara lain tanaman jarak, kelapa sawit, hingga jagung dan beras. Fakta ini menunjukkan bahwa Indonesia memiliki potensi besar untuk menjadi negeri adidaya di era 2020 itu. Indonesia diprediksi pula akan menjadi penyuplai tunggal seluruh energi yang akan digunakan di dunia. Artinya, dengan penuh bangga, kita dapat berasumsi, dunia tidak akan bisa hidup tanpa Indonesia di tahun 2020 (www.metro.tv). <br /> Sayangnya, Indonesia tampak tidak mengantisipasinya dengan riset yang mumpuni. Indonesia menatap tahun 2020 yang sangat menjanjikan itu dengan pesimis. Para ahli malah menganggap potensi biofuel dari bahan pangan itu sebagai sebuah kerugian bagi bangsa kita. Bangsa kita akan dijajah, tumbuhan penghasil biofuel akan dieksploitasi besar-besaran, layaknya sumber daya fosil yang kita miliki saat ini. Alasan utamanya adalah karena hingga saat ini, riset Indonesia tentang bahan energi biofuel sangatlah minim. Dengan alasan yang samalah, kita mengetahui mengapa saat ini kita temukan banyak potensi energi fosil kita malah dikuasai oleh bangsa asing. Singkatnya, dengan riset yang minim, potensi bahan biofuel malah tidak bisa termanfaatkan.<br /> Dua fakta yang sangat ironis tadi berujung pada sebuah kalimat pertanyaan. Bagaimana langkah yang harus dilakukan untuk memanfaatkan potensi pangan yang kita miliki sebagai energi biofuel ? Peran ini secara garis besarnya ditanggung oleh sebuah badan pangan nasional bernama Bulog (Saifullah, 2009). <br />Bulog sebagai perum penguat ketahanan pangan berperan besar dalam penyedia pangan masyarakat, sekaligus penyedia sumber energi Indonesia, bahkan pemasok sumber energi dunia yang menjadikan Indonesia negara yang makmur. Sudah saatnya bulog yang selama ini berperan untuk memastikan ketahanan pangan dalam negeri, meningkatkan perannya sebagai pemasok bahan pangan sumber energi baik dalam maupun luar negeri. Penulis mencoba untuk memberikan langkah-langkah konkret yang dapat dilakukan bulog untuk menjadikan Indonesia sebagai negeri adidaya sekaligus mewujudkan mimpi penulis agar bulog berhasil menjadi pemasok energi dunia di tahun 2020.<br /> Untuk mewujudkan mimpi bulog untuk menjadi pemasok energi dunia di tahun 2020, penulis mencoba untuk menguraikan langkah-langkah konkret. Berikut uraiannya.<br />1. perbanyak riset<br />Dunia ini sudah sangat waspada akan sumber energi di masa depan. Mengingat sumber energi fosil yang disediakan bumi sudah semakin menipis, maka ilmuwan-ilmuwan dunia berlomba-lomba menguji sumber energi lainnya, terutama sumber energi biofuel. Sayangnya, hal ini tidak terlalu berlaku di Indonesia. Maka dari itu, untuk mewujudkan mimpi bulog sebagai pemasok energi biofuel dunia 2020, langkah paling pertama dan utama yang harus dilakukan perum bulog adalah memperbanyak riset. Jika melihat pada fakta sekarang, ternyata di negeri ini, eksperimen untuk menguji bahan bakar biofuel hanya dilakukan belasan kali per tahunnya, padahal di Amerika Serikat sendiri, dengan potensi biofuel yang jauh di bawah Indonesia, riset mencapai ribuan kali per tahunnya. Oleh karena itulah, Bulog sebagai lembaga pemerintah yang berwenang, sangat diharapkan untuk menyiapkan areal, dana, dan program kerja khusus yang terstruktur untuk mengadakan ribuan riset mengenai penggunaan bahan bakar biofuel di masa depan. Bukankah ilmuwan Indonesia tidak kalah kualitasnya dengan Amerika Serikat? Riset yang dilakukan tidak hanya berupa pengujian bahan pangan seperti daun jarak, kelapa sawit, dan kacang-kacangan sebagai penghasil minyak beroktan tinggi, melainkan juga menguji kemungkinan bahan pangan lainnya yang melimpah yang tersedia di Indonesia seperti beras, ketela pohon, kentang, hingga jagung, sebagai sumber energi alternatif di tahun 2020 nanti. Hal ini haruslah diperhatikan secara serius oleh bulog dan bila perlu program riset ini diawasi oleh departemen pertahanan nasional sehingga hasil riset yang bersifat rahasia tidak sempat untuk disadap oleh pihak asing. Dengan kata lain, riset merupakan langkah kunci bulog sebagai pemasok energi biofuel di tahun 2020, dan haruslah dilakukan terprogram dengan rapi.<br />2. kembangkan sumber pangan alternatif<br />Para ilmuwan sudah sepakat, tahun 2020 nanti bumi membutuhkan sumber energi alternatif berupa bahan biofuel yang berasal dari bahan pangan manusia sehari-hari. Konsekuensinya, manusia akan terancam krisis pangan karena sumber pangannya sudah dialihkan untuk pengganti bahan bakar fosil. Untuk itulah, langkah kedua yang harus dilakukan bulog adalah meneliti bahan pangan alternatif. Lagi-lagi eksperimen, tampaknya bulog harus mencari pengganti beras sebagai bahan makanan pokok rakyat Indonesia jika mau menjadi pemegang kunci energi dunia di 2020. Beberapa jenis makanan laut ternyata dapat diteliti sebagai bahan makanan yang mengandung kandungan gizi sebanding dengan bahan makanan saat ini. Bahan makanan tersebut antara lain rumput laut, beberapa jenis plankton, beberapa jenis mollusca, dan juga siput. Tentunya bulog juga harus bekerja keras untuk menemukan sumber pangan alternatif itu dengan jangka waktu yang sangat singkat. Ingat, masyarakat Indonesia haruslah dibiasakan untuk menjauh dari beras, beralih ke makanan-makanan yang tidak lazim tadi, untuk mengantisipasi bahan energi biofuel di tahun 2020 nanti.<br />3. kontrak menguntungkan dengan petani<br />Dengan dua langkah pamungkas tadi, apakah bulog sudah dapat melenggang dengan aman dalam menjadi pemasok sumber energi biofuel 2020? Jawabannya tidak. Bulog harus mengingat kembali kepada kunci sukses swasembada pangan 2008 kemarin. Kuncinya ada di tangan petani. Jadi, bila kita ingin agar sumber energi biofuel dunia bisa kita pasok lewat bulog, maka bulog harus memperhatikan kaum petani. Langkah paling konkret yang harus dilakukan adalah dengan membuat kontrak yang menguntungkan bagi petani. Sekali lagi bukanlah menguntungkan bulog, tapi menguntungkan petani. Kontrak ini hendaknya berupa pemberian bibit bahan pangan biofuel secara gratis kepada petani, pemberian pupuk bersubsidi, bantuan irigasi, dan diakhiri dengan harga jual bahan pangan tadi dengan harga yang menguntungkan petani itu sendiri. Apabila kontrak menguntungkan ini telah dibuat bulog, maka niscaya petani akan puas dan bekerja keras untuk mengolah lahannya menjadi sumber bahan pangan yang nantinya dapat membawa bangsany sebagai pemasok energi dunia. Singkatnya, kunci swasembada pangan dan energi biofuel ada di tangan petani.<br />4. membuat kurikulum pertanian<br />Langkah persiapan dan langkah tahunan sudah terprogram, apakah ini sudah cukup? Ternyata belum. Hal selanjutnya yang harus diperhatikan adalah langkah ke depannya. Langkah ke depan yang perlu diperhatikan bulog adalah bekerja sama dengan departemen pendidikan nasional untuk membuat kurikulum khusus tentang pertanian. Jika kita ingin serius akan potensi biofuel ini, maka hal yang penting adalah pendidikannya. Untuk mengakomodasi seluruh riset dan sistem pertanian bahan biofuel, maka bangsa ini haruslah dididik sejak dini bagaimana mencintai pertanian itu sendiri. Ke depannya, mereka akan turut melestarikan sumber daya pertanian yang telah dititipkan oleh pendahulunya.<br />Berdasarkan uraian keempat langkah konkret yang wajib dilakukan bulog tersebut, kita tahu bahwa negeri ini menyimpan potensi yang sangat besar sebagai pemasok energi dunia di tahun 2020. Bulog sebagai pemasok bahan pangan saat ini, sangatlah ditunggu perannya untuk mewujudkan hal ini. Oleh karena itu, bersamaan dengan ini, penulis ingin menyampaikan beberapa saran antara lain kepada pemerintah, khususnya bulog agar serius memandang hal ini agar Indonesia yang telah dianugerahi potensi sumber energi biofuel dapat memanfaatkan potensi tersebut sebaik-baiknya. Selain itu, kepada masyarakat umum agar membantu peran bulog untuk menjalankan tugas-tugasnya. Tentunya kita semua ingin agar Indonesia mampu menjadi negeri pemasok energi biofuel utama di dunia sekaligus mengukuhkan diri sebagai negeri adidaya. Indonesia bisa !<br />DAFTAR PUSTAKA<br />Parajuli, Bishow, 2001, Food Security & Emerging Concern and The Role For Bulog,World Food Programme. Jakarta.<br /><br />Saifullah, Agus. 2009. Peran Bulog dalam Kebijakan Perberasan Nasional. Sebuah artikel dalam www.bulog.co.id.<br /><br /><br />www.metro.tvHandijayahttp://www.blogger.com/profile/00660791765642697695noreply@blogger.com0tag:blogger.com,1999:blog-5353142428731706132.post-37403311596315938792010-09-02T02:32:00.000-07:002010-09-02T02:46:48.349-07:00Be Colonizing, Not to Be Colonized : Nationalism at Tourism Industry by Made Handijaya DewantaraIn the year 2010, Indonesia is in a magnificent fact about the growth of tourism. Indonesian tourism is at its best in history. Various records are recorded by the Indonesian tourism industry is evidence of progress Indonesian tourism. Some records listed in these statistics include increasing the level of tourist arrivals from year to year as shown by data from the ministry of culture and tourism. Foreign tourist arrivals increased to 6,452,259 of people in the year of 2009. From the data it is known that this country was visited by 130 foreign persons per day with occupancy is by eight days old. This figure is the highest figure in the history of tourism, even though Indonesia has always plagued the various issues related to political, economic, and security. Do not rely solely on foreign sector, the Indonesian tourism supported by any indulgence tour of Indonesian society. The ministry of culture and tourism data showed that community turnover reached 119.15 million person trips in the year 2009. Not quite up there, the strength of the national tourism economy registered very high with an average expenditure of domestic tourists reached 128.77 billion rupiahs last year, with an average range of visits during the two days. All of the above facts show that Indonesia is now in economic glorious tourism industry. In the year 2010, Indonesia has made tourism industry as an important pillar of economic defense of the nation. <br />Generally, the resilience of the economic pillars, especially in the tourism industry, directly ended to the spirit of nationalism which demonstrated the increasing number of entrepreneurs engaged in this sector. This can be seen from the countries with the advancement of tourism such as France, Germany, Italy and the United States. Along with the advancement of tourism in these countries, they are increasingly growing spirit of nationalism. Their national languages are used more and more globally. Chain companies in the hospitality and travel industry who branded their country even more globally. However, the opposition fact exactly happened in this country. In the midst of the economic progress of tourism has, in fact the spirit of nationalism, the nation becomes lax. <br />Unlike the mainstay industry of Indonesia in general who are in the petroleum and mining sectors, or agriculture and plantations, the fate of the tourism industry in fact other than the other. If the professional-class players in the business of agriculture and plantation sector comes from the companies own nation, in the tourism sector in fact the best corporate hospitality and travel services providers in foreign hands. Not to mention when talking about companies involved in hospitality and tourism sector, fared even more unfortunate because to date there is almost no companies involved in the glitter of money world tourism coffers. Compare with state-owned petroleum monopoly as though the national mining economy. Even if there were any state-owned hospitality as fate would not live to die shrink. In other words, the local tourism investors became losers in their own country. In other words again, Indonesian nationalism should be recognized not apply in the tourism industry. <br />Nationalism is seen by the human eye up market tourism in Indonesia. Many of them chose to join with foreign companies that invest in Indonesia and would be in a position of labor or at least the lowest level of management. The worst news on the nationalism of Indonesian tourism is shown by the acquisition of Indonesian national pride hotel, Hotel Indonesia. The hotel is easily acquired and local investors without a competitor, by a Swiss company a large hotel, the Kempinski. Furthermore, the Indonesian people should be willing to hotels that are part of the history of this nation to change its name to the Hotel Indonesia Kempinski. This further confirms that the Indonesian people only play in the lower class, only works as a laborer, and difficulties in the tourism industry to invest into his/her own country. Another assertion, the Indonesian nation was forced to hand over income earned in their own country to other nations to invest in Indonesia. The third assertion, the Indonesian nation must be willing, if some attributes of the nation such as national language and characters stripped away when the nation directly involved in the tourism industry. Finally, the people of Indonesia must accept the fact that they were unaware of the colonial center to receive the present (modern Colonialism). <br />Refers to how amazing the progress of addressing the facts of Indonesian tourism, there are some persons who are optimistic nation in the face of four earlier affirmation of the lack of nationalism tourism. Their sense of optimism shown by the spirit of investing in the tourism sector and national strength in business activities that runs against a foreign nation. Other in their step is to establish itself in using terms that were nationalized their businesses. Although not yet fully supported by key elements of tourism in this country, still they are steps in maintaining the spirit of nationalism in their own country and worthy of our thumb should be followed. The steps they're doing is very strategic, but any strategic of their efforts will not mean anything if the government does not support them. <br />Currently emerging local players but the quality of international business, especially in investing in companies engaged in tourism industry (such as hotels and travel agents). Some Indonesian tourism property developers began to find their business strengths, in terms of nationalism, rather than foreign businesses who invest in Indonesia. This is the latest, the authors noted the fact that foreigners who vacation in Indonesia prefer to stay in a national named hotel rather than a foreign national by security reasons. In addition to these reasons, players travel business with a local name started looking for potential movement of Indonesian society in a vacation or travel. <br />Though the players in the hospitality business and travel business had been struggling to restore the tourism industry nationalism in his own country, the participation of national elements remain necessary, particularly to strengthen their step. The first and the main step are preparing human resources for the tourism industry, especially for management positions and investors. This is worth doing because so far the Indonesian tourism education is only used to print the tourism workers. So no wonder if now, at upscale hotels in Indonesia, their highest leaders in fact came from neighboring countries like Malaysia, India, Singapore, and even the Philippines. Not too strange if this nation are often afraid that if met with a foreigner. This is closely related to nationalism, because if this persists then this nation would lose dignity and self-esteem in front of a foreign nation. Tourism is one of the potentially industry which is raise the dignity of the nation but this is very ironic that this nation did not even realize this. In regard to print-businessman business people in the tourism industry, the government can exploit the tourism potential of two institutes owned land. Harnessing the potential of both tourism education institutions should be followed by increasing government budget in tourism education earlier. Once again, this nation must change the paradigm by leaving the printing business tourism slaves into scoring leaders and investors who later played an important role in controlling the world tourism. <br />The next step is to prepare the policies are complementary and can only be done by the government. If the human resources prepared by the established, for the continuation of local investors in play in the national tourism business can be done by improving infrastructure, ease the granting of licenses, and inculcate the spirit of nationalism, such as using the term Indonesia and Indonesian language in this tourism sector. To improve the infrastructure, the government can fix the existing public transport facilities in tourist areas such as Jakarta and Bali for the sake of giving a sense of comfort for vacationing tourists. In relation to grant permission, it is better that the Indonesian government to give concessions to the requirements of local investors compared to foreign investors. <br />Tourism Indonesia that recently appeared 'colonized' by any other nation can actually be reversed to appear 'colonizing'. Local investors can actually play in overseas tourism business so that it appears that Indonesia 'colonize' other nations that ultimately strengthen the nation's sense of nationalism. Sense of nationalism of this nation will finally be able to increase the dignity of this nation than any other nation. It is time for those nations that move personnel in the tourism industry to forget about their desire to become workers, and later becoming an investor or entrepreneur in the world of tourism. Being a worker will only further reduce the degree of this nation even in a short time can give a lot of revenue. It's time to face the future tourism development, the Indonesian youth thinking to invest in the tourism world and not as to workers in this industry.Handijayahttp://www.blogger.com/profile/00660791765642697695noreply@blogger.com0tag:blogger.com,1999:blog-5353142428731706132.post-5869517158543809562010-08-01T23:47:00.000-07:002010-08-02T00:20:54.186-07:00How to Keep and Create RelationshipAfter take 2 days on my weekend last day, I start again my Monday with a powerful spirit. Although I am not quite happy with my feel right now, I feel that I am ready to face this 3rd week. And today I learn about a special thing about marketing, the core thing of Hotel marketing, RELATIONSHIP.<br /><br />Learning point about this day is about how to keep and create relationship, not only for former customers, but also for potential customer, though "killed" customer. "Killed" customer means our former business who leave us because unpredictable situation or because they got lack of service. Bot of those are learned today because I attached with my manager.<br /><br />After culturally morning briefing, I saw that to keep relationship between hotel and corporate business can be taken by remember something special about our business customer, something likes their birthday, their event, our their potential guest. Really, the customer will appreciate us if we make something surprise about them. <br /><br />Everyone's thing that keep relationship is easier than create a new relationship. Keeping relationship purposes is to make our customer mindset so they never leave us on their new business. At least, when they have a business plan, which is an opportunity for hotel's revenue, they will inform us at first. Is it easy ? And how about create a relationship ?<br /><br />Create a new relationship by each company is very important because all marketing in every company should be adapt in every situation. When our loyal customer leave us, we must make such a kind of anticipation. This anticipation is started by search some companies which are located nearby us. As corporate hotel, we must think with a specifically point of view so we can decreased any kind of expenses. After search the companies is better to make an appointment with the highest decision maker if it is possible. We can ask about their business plan in front and smartly search what kind of their business can be potentially is reached by us. Work in marketing is full of smart with product knowledgement. <br /><br />Last but not least, in marketing, there are so many challenges and also huge obstacle to face. That's why marketing person must be controlled by their humble performance when their business agreement is rejected or cancelled. If a new business is cancelled, then retry again to search new relationship. Again and again, the core thing of marketing is keeping our relationship. That's learning point for today (morning to afternoon) so far, and see you guys on the next blog !Handijayahttp://www.blogger.com/profile/00660791765642697695noreply@blogger.com0tag:blogger.com,1999:blog-5353142428731706132.post-5422404925628605402010-07-30T01:45:00.000-07:002010-07-30T01:54:43.157-07:00Two weeks full of learningI make this new thread to express my feeling after two weeks I got a lot of learning activities so far. As I've said yesterday, we can learn everything not only by do some job related into that, but we can choose some methods such as observing, interviewing, or doing some questionnaire. And I choose first method so far and I put all of my learning experience by using of my note.<br /><br />My note was and will become my really friend for six month to have this internship program. I put my learning experience in there and I also put my comment and feedback right there. Two weeks so far, I feel so enjoy with some sales and promotion related into hotel product. Although my knowledge about product is not well enough, but I believe I have some skill to explain it well, IF I meet with the customer.<br /><br />Two weeks with full learning means not only learn about the job in the industry. How deal with people, how to lead them, how to express with our performance is a reaaly enjoying part of learning. I feel that I can learn to live on this capital. Although I spent so many funds in here, more funds need in Jakarta than Bali, I start to learn how to live effeciently and effectively.<br /><br />On the morning of this two weeks learning, I join with my first morning briefing and I see I will face better and will become better day again in front. I always feel optimist and I feel this program can be done well.<br /><br />Hopefully two weeks is part of my bright milestone and hope you really enjoyed.Handijayahttp://www.blogger.com/profile/00660791765642697695noreply@blogger.com0tag:blogger.com,1999:blog-5353142428731706132.post-27778816066798086252010-07-29T00:35:00.001-07:002010-07-29T00:51:04.892-07:00Four Seasons comment so farI think some one has been read my blog because my director of sales has been updated my status into their program.<br /><br />19th July : Learning Manager, Ibu Fathia Saripuspita and Director of HR welcomed us as one of the part of Four Seasons Hotel Jakarta family. Then Fathia gift a very surprising statement and punishment because some of 35 trainees did some mistakes about attitude. I was very shocked because on this moment I felt that some one can judge with a very hard atmosphere, but I think that was very good for us. mainly focus on this day is orientation about hotel, hotel tour, and four seasons core and culture.<br /><br />20th July : orientation is more relaxing than before. Starting to know each other and surprisingly, I was chosen by other trainees as their leader there. I was very surprised but I always take positive things on every moment. I felt that Four Seasons people always recognized person and that make them different than each other. Otherwise, they're look like same than Jakarta business persons's, individualistic, very tought, and focus on their career and their goal.<br /><br />21th July : my first day on Sales and Marketing department, firslty I met with Ibu Novi Samodro as director of Sales and Pak Scott Boyer as director of Marketing. i was atacched with Ibu Irene Ingrid for 1 week. I must say a thank you so much with her because she told mke about everything in the hotel. She introduced me into all Four Seasons Employees, manager, director, and general manager. She also introduced and lectured me for a week until yesterday about Sales and Marketing computerized system.<br /><br />22th july - now : nothing's special so far, but fortunately Ibu Novi had just already told me that I can attend morning briefing, and do some training event. I just like to remind you all that I'm not working right here, but I am and will to learn lots of thing around here. One thing, Ibu Irene borrowed me a notebook so I can update my daily activities into this blog. Hopefully, all day will be not bored anymore.<br /><br />See yeaa !!!!Handijayahttp://www.blogger.com/profile/00660791765642697695noreply@blogger.com0tag:blogger.com,1999:blog-5353142428731706132.post-72809211748919237502010-07-28T18:52:00.000-07:002010-07-28T20:23:20.800-07:00One Week in Four Seasons Hotel JakartaIt has been 6 months I never give any update for this blog. I don't want to search and make any blank reasons for this case, base honestly, I had lots of program since I had my 5th and 6th semester in college so far. I have updated those programmes into my latest blog.<br /><br />If you see from my blog title, perhaps you will know that I'm not in Bali anymore. Yes, starting from two weeks before, I start to live in Jakarta because of my seventh semester program of internship. I choose the same company for todays internship which is one of Four Seasons Hotel and Resort and I choose Jakarta. Two months ago I sent an email, attached with CV and application letter, into Learning Department of this hotel. Fortunately I was accepted to have 6 months internship program in Sales and Marketing Division and it was starting on 19th July 2010. If the plan will not changed, I'll finish this internship program on 14 January 2010. <br /><br />Most people asked me, why I choose Jakarta as the place for my second internship program. They thought that I was fool boy, I leave my families, friends, and my beautiful island. I replied : I am 21 years old now and I think it was enough for me to enjoy my heaven and start to look at the hell. I want a new challenge and in my country, people usually say that the city with huge of challenge is in capital. I want a new challenge and I think Jakarta will be good starting point for me to learn more thing about this world. And why I choose same hotel, because I believe this hotel has a good program on its learning especially on internship program. I want to prove that fact when I arrive at Soettha International Airport three weeks ago. Is that fact will be come true ?<br /><br />The answer I got two weeks ago on my first day on 19th July. Learning Manager and some staffs welcomed us (me and the other 31 trainees) and I felt a warmth atmosphere on that moment. But I was very surprised after that. The Learning Manager is very concern about our manner and performance. She punished some of trainees because of unaccepted reason. But I was agree with her.<br /><br />And now it has since be a week for me in Sales Marketing Office. On first period, until October, the trainers put me on Room Sales Department. Sometimes I felt so bored because nothing I can do, I just take a little of administration program, although all staff here welcomed me very well. All of them have different characteristics and I must have a great spirit about adaptation with them. Other adaptation is about my manner.<br /><br />Last but not least, all learning point can be done without we do the activity. We can do by some method such as observation, interviewing, or by anquete (extremely). And I always concern that what I must right here is not do lots of things but learn a lot of things. Last months, by some suggestion from my family, I had a plan to change my goal from working in hotel, into working as an entrepeneur or working part time as a lecturer. So far, actually by this week learning experience, I learn how travel agencies create their goal and making a great rate corperation with hotel. When they have a fine deal, then they have a good business. That's why I have a plan after finish this internship, I want to keep a spirit to make a travel agent in my town and start to search potential business with potential business.<br /><br />One week in Four Seasons Hotel Jakarta is challenging so far. What a kind of pressure around here ! New atmosphere, new staffs (friends), with a new character of boss or manager! Still 5 and 3 weeks to go and it will be finished well by lots of learning point. Then I finish my project. <strong>Weekly updated will be coming soon.</strong>Handijayahttp://www.blogger.com/profile/00660791765642697695noreply@blogger.com0tag:blogger.com,1999:blog-5353142428731706132.post-72913703072030372452010-03-18T19:22:00.000-07:002010-03-18T19:24:34.823-07:00Supervision<p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: center; text-indent: -21.3pt; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">UJIAN AKHIR SEMESTER<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: center; text-indent: -21.3pt; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Mata Kuliah : Teknik Supervisi (TES)<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: center; text-indent: -21.3pt; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Jurusan / Program Studi : Hospitaliti / Administrasi Perhotelan<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: center; text-indent: -21.3pt; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Kelas / Semester : C / semester<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-indent: -21.3pt; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Nama<span style=""> </span>: Made Handijaya Dewantara<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-indent: -21.3pt; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">NIM <span style=""> </span>: 07102080<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-indent: -21.3pt; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">No. absen <span style=""> </span>: 17<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-indent: -21.3pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-indent: -21.3pt; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Soal : <u>berdasarkan nomor absen (17), maka saya wajib menjawab NO. 2, 5, dan 7<o:p></o:p></u></span></b></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -21.3pt; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">2. Bagaimana cara saya memberhentikan seorang sahabat atau kawan lama? Apa yang harus saya katakan padanya dan bagaimana cara saya mengatakannya?<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Uraian Masalah : <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Sahabat atau kawan lama yang menjadi bawahan saya memiliki kinerja yang sangat buruk di dalam operasional <i style="">front office</i>, sehingga sebagai penyelia, demi jalannya roda bisnis perusahaan, saya diminta untuk memberhentikan sahabat saya ini. Masalah timbul akibat adanya <b style="">kesenjangan antara harapan saya untuk memberhentikan sahabat saya demi bisnis hotel dan kenyataan kami sebagai sahabat karib satu sama lain</b>. Maka dari itu, diperlukan strategi, baik dalam langkah maupun pemilihan kalimat ketika melakukan proses pemberhentian tersebut.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Konsep teori :<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Melihat permasalahan seperti ini, saya harus mengaca pada dua sudut pandang yaitu sudut pandang kemanusiaan, dan sudut pandang bisnis ekonomi. Akan tetapi, sebelum menuju kepada sudut pandang akademis, maka yang patut dicermati adalah alasan-alasan yang paling mungkin yang menyebabkan bawahan saya (sekaligus sahabat saya) itu pantas dan harus diberhentikan. Menurut <a href="http://www.hukumpedia.com/">www.hukumpedia.com</a>, PHK adalah pengakhiran <a href="http://hukumpedia.com/index.php?title=Hubungan_kerja" title="Hubungan kerja">hubungan kerja</a> karena suatu hal tertentu yang mengakibatkan berakhirnya <a href="http://hukumpedia.com/index.php?title=Hak" title="Hak">hak</a> dan <a href="http://hukumpedia.com/index.php?title=Kewajiban" title="Kewajiban">kewajiban</a> antara <a href="http://hukumpedia.com/index.php?title=Pekerja" title="Pekerja">pekerja</a> dan <a href="http://hukumpedia.com/index.php?title=Pengusaha" title="Pengusaha">pengusaha</a>. Alasan-alasan terjadinya sebuah pemberhentian atau pemutusan hubungan kerja menurut </span><span style="font-family: "Times New Roman","serif";">UU</span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"> No. 13/2003 tentang Ketenagakerjaan antara lain karena :<o:p></o:p></span></p> <ul style="margin-top: 0cm;" type="disc"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"> Selesainya <a href="http://hukumpedia.com/index.php?title=Perjanjian_kerja_untuk_waktu_tertentu&action=edit" title="Perjanjian kerja untuk waktu tertentu"><span style="color: windowtext; text-decoration: none;">PKWT</span></a> (Perjanjian kerja waktu tertentu)<o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"> Pekerja melakukan <a href="http://hukumpedia.com/index.php?title=Kesalahan_berat&action=edit" title="Kesalahan berat"><span style="color: windowtext; text-decoration: none;">kesalahan berat</span></a> di atas batas toleransi perusahaan<o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><a href="http://hukumpedia.com/index.php?title=Kesalahan_berat&action=edit" title="Kesalahan berat"><span style="color: windowtext; text-decoration: none;"></span></a>Pekerja melanggar <a href="http://hukumpedia.com/index.php?title=Perjanjian_kerja" title="Perjanjian kerja"><span style="color: windowtext; text-decoration: none;">perjanjian kerja</span></a>, <a href="http://hukumpedia.com/index.php?title=Perjanjian_kerja_bersama" title="Perjanjian kerja bersama"><span style="color: windowtext; text-decoration: none;">perjanjian kerja bersama</span></a>, atau <a href="http://hukumpedia.com/index.php?title=Peraturan_perusahaan" title="Peraturan perusahaan"><span style="color: windowtext; text-decoration: none;">peraturan perusahaan</span></a> <o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"> Pekerja mengajukan PHK karena pelanggaran pengusaha <o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"> Pekerja menerima PHK meski bukan karena kesalahannya <o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"> Pernikahan antar pekerja (jika diatur oleh perusahaan) <o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">PHK massal - karena perusahaan rugi, <a href="http://hukumpedia.com/index.php?title=Force_majeur" title="Force majeur"><i><span style="color: windowtext; text-decoration: none;">force majeure</span></i></a>, atau melakukan efisiensi. <o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"> <a href="http://hukumpedia.com/index.php?title=Peleburan" title="Peleburan"><span style="color: windowtext; text-decoration: none;">Peleburan</span></a>, <a href="http://hukumpedia.com/index.php?title=Penggabungan" title="Penggabungan"><span style="color: windowtext; text-decoration: none;">penggabungan</span></a>, <a href="http://hukumpedia.com/index.php?title=Perubahan_status&action=edit" title="Perubahan status"><span style="color: windowtext; text-decoration: none;">perubahan status</span></a> <o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><a href="http://hukumpedia.com/index.php?title=Perubahan_status&action=edit" title="Perubahan status"><span style="color: windowtext; text-decoration: none;"></span></a>Perusahaan <a href="http://hukumpedia.com/index.php?title=Pailit" title="Pailit"><span style="color: windowtext; text-decoration: none;">pailit</span></a> <o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"> Pekerja meninggal dunia <o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"> Pekerja <a href="http://hukumpedia.com/index.php?title=Mangkir&action=edit" title="Mangkir"><span style="color: windowtext; text-decoration: none;">mangkir</span></a> 5 hari atau lebih dan telah dipanggil 2 kali secara patut <o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"> Pekerja sakit berkepanjangan <o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"> Pekerja memasuki usia <a href="http://hukumpedia.com/index.php?title=Pensiun" title="Pensiun"><span style="color: windowtext; text-decoration: none;">pensiun</span></a> <o:p></o:p></span></li></ul> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Kembali ke dua sudut pandang yang harus dicermati di sini adalah sudut pandang kemanusiaan dan sudut pandang bisnis perusahaan. Dari segi sudut pandang kemanusiaan, terdapat beberapa hal yang akan terjadi apabila sebuah perusahaan memberhentikan karyawannya. Dampak yang akan muncul adalah sebagai berikut, berdasarkan sumber departemen sosial Republik Indonesia.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpFirst" style="margin: 0cm 0cm 0.0001pt 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">a.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Meningkatnya taraf pengangguran yang akan semakin melemahkan kondisi perekonomian negara keseluruhan.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">b.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Mengakibatkan terganggunya kondisi keuangan keluarga secara mendadak yang akan berpengaruh pada kejiwaan masing-masing anggota keluarga.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">c.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Menurunkan motivasi anak-anak karyawan yang bersangkutan untuk melaksanakan aktivitas sebagaimana biasa.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">d.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Meningkatnya angka kejahatan secara lokal maupun global<o:p></o:p></span></p> <p class="MsoListParagraphCxSpLast" style="margin: 0cm 0cm 0.0001pt 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">e.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Menurunkan taraf hidup keluarga karyawan yang diberhentikan terlebih apabila ia adalah tulang hidup keluarga.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Akan tetapi, dibalik aspek kemanusiaan yang patut dicermati, kondisi bisnis perusahaan juga harus diperhatikan apabila karyawan yang sudah pantas diberhentikan tetap tidak diberhentikan. Berikut adalah hal-hal yang akan terjadi di perusahaan apabila seorang karyawan yang harus diberhentikan tetap diberikan toleransi, berdasarkan Majalah Times edisi Agustus 2008.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpFirst" style="margin: 0cm 0cm 0.0001pt 1cm; text-align: justify; text-indent: -14.15pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">a.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Memperparah kondisi global keuangan perusahaan yang akan bisa berujung pada penutupan perusahaan.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 1cm; text-align: justify; text-indent: -14.15pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">b.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Meningkatnya kemungkinan pemberhentian karyawan dari semula satu menjadi lebih dari satu.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 1cm; text-align: justify; text-indent: -14.15pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">c.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Menularnya sikap-sikap indisipliner dari karyawan yang harus diberhentikan ke rekannya yang lain.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpLast" style="margin: 0cm 0cm 0.0001pt 1cm; text-align: justify; text-indent: -14.15pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">d.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Terganggunya operasional kerja perusahaan sehari-hari akibat keinginan mempertahankan seorang karyawan.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Alternatif Solusi :<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Proses memberhentikan seorang karyawan, terlebih adalah seorang sahabat merupakan opsi yang paling akhir yang saya ambil sebagai penyelia di <i style="">front office</i>. Selain akan berdampak pada peningkatan jumlah pengangguran, secara kemanusiaan, pemberhentian akan menyebabkan turunnya tingkat penghidupan karyawan yang bersangkutan secara drastis. Akan tetapi, bisnis di hotel yang notabene berbintang lima harus dijalankan secara profesional dan dipisahkan dengan kepentingan pribadi apapun. Akan tetapi, khusus untuk memberhentikan karyawan yang bekas sahabat saya, saya memiliki sembilan strategi berangkat dari konsep sebelumnya dan pandangan pragmatis lainnya.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">1. Memeriksa masukan yang saya berikan selama ini</span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Jika selama ini saya memberikan pujian kepada kinerjanya dan menaikkan gajinya setiap tahun, tentu ia akan terkejut jika saya mengatakan akan memecat dia. Jika selama ini signal positif selalu diberikan kepadanya, pemberhentian tidak dapat dilakukan secara langsung. Hal yang dilakukan adalah mengubah signal dengan penunjukan-penunjukan dan membiarkan dia tahu bahwa dia tidak dalam posisi nyaman lagi.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">2. Memberinya peringatan terlebih dahulu</span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Saya akan memanggil si karyawan dan duduk dalam ruangan saya, sekaligus menjelaskan padanya bahwa saya tidak gembira dengan kinerjanya. Saya akan memberi dia waktu tertentu (misalnya 30 hari) untuk mengubah keadaan. Apabila tidak ada perubahan, saya akan memberhentikannya segera. Saya juga akan menyiapkan memo untuk merinci apa yang saya katakan kepadanya.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">3. Memfokuskan pada perilaku tertentu</span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Saya akan menjelaskan kepada karyawan mengenai daftar perilakunya yang tidak dapat saya terima, dan katakan kepadanya apa yang harus ia lakukan untuk bisa kembali menjadi baik. Walaupun ia teman baik saya, saya tidak akan menerima bentuk perdebatan semua hal yang saya agendakan.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">4. Memberhentikan dia pada awal pekan , tidak di akhir pekan</span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Setelah saya beri kesempatan ia untuk memperbaiki diri dan ternyata ia tidak melakukan hal yang saya katakan, maka saya akan memberhentinya. Memberhentikan di akhir pecan sakan membuat ia cepat marah sebab di akhir pekan kondisi psikologisnya sedang suntuk dan uring-uringan.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">5. Mengatakan dengan singkat, halus dan <i style="">to the point</i></span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 18pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Oleh karena yang saya hadapi adalah teman saya, maka saya akan mengantisipasi emosi karyawan tersebut dengan sarana dan saksi selama pertemuan. Proses ini juga diikuti dengan langkah-langkah sebagai berikut.<o:p></o:p></span></p> <ul style="margin-top: 0cm;" type="disc"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">mengatakan kepada sang karyawan bahwa ia telah diberhentikan dan mulai tenggat waktu pertemuan.<o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Menerangkan bahwa dia diberhentikan karena ada sebabnya, tanpa memberitahu rinciannya. Sebab, saya tidak perlu memulai perdebatan. Dia tidak mencapai tujuan yang saya inginkan darinya berdasarkan peninjauan kinerja terakhir. Jika dia masih berkeberatan dan menjurus defensif, saya katakan “<i>Maaf, keputusan saya sudah bulat</i>“.<o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Menerangkan berapa pesangon yang tersedia baginya serta tunjangan-tunjangan lain yang menjadi haknya<o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Menerangkan kepadanya apa yang akan saya katakan jika suatu saat saya diminta memberi referensi kerja tentangnya.<o:p></o:p></span></li></ul> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">6. Meminta surat pengunduran diri dan memberinya insentif untuk menandatanganinya</span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Surat-surat seperti ini diperlukan sebagai antisipasi proses hukum yang terjadi kemudian.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">7. Tidak membiarkannya menunda-nunda</span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Jika tidak ada alasan membiarkan sang karyawan menyelesaikan tugasnya, saya akan memintanya untuk segera meninggalkan kantor saya. Saya akan memastikan ada orang mendampinginya meninggalkan pintu kantor saya untuk menghindari dia mengambil data penting atau aset lain.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">8. Segera mencari pengganti karyawan tersebut</span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Segera sesudah sang karyawan berhenti bekerja, saya akan menempatkan karyawan lain menggantikannya. Untuk menghindari adalanya rumor atau gosip tidak sedap terutama dari sang karyawan yang telah diberhentikan itu, saya akan memberikan alasan pemberhentian tersebut.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">9. Menyelesaikan persoalan sampai tuntas</span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 21.3pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Hal paling buruk yang mungkin dapat terjadi dengan mempertahankan karyawan yang mudah marah, emosional dan suka merusak adalah tetap mempertahankannya. Membiarkan dia tetap ada di perusahaan saya akan memperburuk suasana kerja, dan berpengaruh secara umum bagi produksi atau hasil yang ingin dicapai. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -21.3pt; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">5. Bagaimana cara saya menangani seseorang pegawai, yang dalam memperjuangkan kenaikan pangkat dan jabatannya, terlalu melebih</span></b><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Calibri","sans-serif";">‐</span></b><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">lebihkan dirinya?<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -21.3pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Uraian masalah :<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Pegawai bawahan saya memiliki perangai yang terlalu melebih-lebihkan dirinya. Hal ini sangat menghambat perjuangan kenaikan pangkat dan jabatan. Masalah timbul dari sebuah kesenjangan antara harapan karyawan tersebut dalam mendapatkan kenaikan jabatan dan kenyataan bahwa ia terlalu membangga-banggakan dirinya. Sebagai seorang penyelia, saya harus mencari strategi untuk mendapatkan win-win solution dengan satu tujuan demi kemajuan bisnis di departemen saya.<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -21.3pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Konsep teori :<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Sebelum melangkah kepada solusi, yang patut diperhatikan adalah alasan-alasan mengapa karyawan tersebut bersifat selalu melebih-lebihkan dirinya. Terdapat berbagai macam kemungkinan faktor penyebab mengapa seorang karyawan terlalu melebih-lebihkan dirinya. Berikut faktor-faktor penyebabnya berdasarkan sumber jurnal Sjafri Mangkuprawira dengan judul “Bagaimana Memotivasi Karyawan” : <o:p></o:p></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">a.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Karyawan tersebut merasa bahwa dirinya yang paling pandai dan paling mampu dalam menyelesaikan seluruh pekerjaan.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">b.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Karyawan tersebut merasa bahwa rekan kerjanya yang lain akan malah membuat ia makin sulit bekerja sebab kompetensi di antara mereka sangat jauh berbeda.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">c.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Karyawan tersebut merasa paling penting namun dalam bekerja terasa kurang sabar, aneh, dan bahkan kurang meyakinkan.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">d.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Karyawan tersebut terlalu senang berpikir untuk menjalankan fungsi kerjanya dan lebih cenderung untuk tidak fokus pada pekerjaannya.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">e.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Karyawan tersebut menggunakan landasan subjektif untuk memberikan penilaian tentang dirinya.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">f.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Karyawan tersebut memiliki motivasi paling tinggi di antara sesama rekan kerjanya.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpLast" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Karyawan yang pantas untuk dipromosikan untuk kenaikan jabatan berdasarkan.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Untuk memahami dan menangani karyawan yang selalu melebih-lebihkan dirinya, perlu dipelajari mengenai psikologi karyawan khususnya demi pemerataan kualitas karyawan. Hal yang terjadi pada karyawan tersebut adalah lebihnya kualitas keterampilan psikomotor. Kawasan psikomotor yaitu kawasan yang berkaitan dengan aspek-aspek keterampilan yangmelibatkan fungsi sistem syaraf dan otot (<i>neuronmuscular system</i>) dan fungsi psikis. Kawasan ini terdiri dari : (a) kesiapan (set); (b) peniruan (<i>imitation</i>); (c) membiasakan (<i>habitual</i>); (d) menyesuaikan (<i>adaptation</i>) dan (e) menciptakan (<i>origination</i>).<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">• <i>Kesiapan </i>yaitu berhubungan dengan kesediaan untuk melatih diri tentang keterampilan tertentu yang dinyatakan dengan usaha untuk melaporkan kehadirannya, mempersiapkan alat, menyesuaikan diri dengan situasi, menjawab pertanyaan.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">• <i>Meniru </i>adalah kemampuan untuk melakukan sesuai dengan contoh yang diamatinya walaupun belum mengerti hakikat atau makna dari keterampilan itu. Seperti anak yang baru belajar bahasa meniru kata-kata orang tanpa mengerti artinya.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">• <i>Membiasakan </i>yaitu seseorang dapat melakukan suatu keterampilan tanpa harus melihat contoh, sekalipun ia belum dapat mengubah polanya.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">• <i>Adaptasi </i>yaitu seseorang sudah mampu melakukan modifikasi untuk disesuaikan dengan kebutuhan atau situasi tempat keterampilan itu dilaksanakan.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">• <i>Menciptakan </i>(<i>origination</i>) di mana seseorang sudah mampu menciptakan sendiri suatu karya (Ahmad Sudrajat, Taksonomi Perilaku Individu).<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Gary Dessler, pakar manajemen sumber daya manusia menyebutkan ada beberapa faktor penyebab karyawan dipromosikan. Apabila mengacu pada kasus yang terjadi pada karyawan saya, pandangan Dessler patut dijadikan pertimbangan. Menurut Dessler, ada beberapa faktor yang menjadi acuan manajemen untuk mempromosikan seorang karyawan.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">a.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Kualifikasi Kinerja Karyawan : karyawan yang dipandang memenuhi kualifikasi kinerja adalah karyawan yang mampu mencatat nilai memuaskan pada penilaian kinerja.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">b.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Kepemimpinan Karyawan : karyawan yang memiliki banyak kompetensi tidak otomatis memperoleh promosi atau kenaikan jabatan. Sebagai calon pemimpin, karyawan tersebut juga harus memiliki jiwa kepemimpinan sebab makin tinggi pangkat, wewenang kepemimpinannya pun makin besar.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">c.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Mundurnya karyawan lama : hal yang harus terjadi dalam sebuah promosi adalah lowongnya posisi yang harus diisi. Lowongnya posisi ini antara lain disebabkan oleh mundur atau pensiunnya karyawan sebelumnya.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpLast" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">d.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Keinginan untuk belajar : karyawan yang pantas dipromosikan adalah karyawan yang memiliki keinginan lebih untuk belajar atau tidak pernah puas dengan apa yang dimilikinya sekarang.<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -21.3pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Alternatif solusi :<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Karyawan yang selalu melebih-lebihkan dirinya harus saya ditangani sebagai tugas saya sebagai penyelia di departemen <i style="">front office</i>. Untuk menangani karyawan seperti dibutuhkan kiat atau strategi-strategi agar operasional perusahaan tetap bisa berjalan dengan baik bahkan lebih efektif. Selain itu strategi yang saya jalankan juga akan membuka kesempatan bagi karyawan tersebut untuk mendapatkan promosi kenaikan pangkat atau jabatan. Berikut strategi-strategi tersebut saya uraikan baik berdasarkan pandangan pragmatis maupun sisi akademis.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">a.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Memanfaatkan kemampuan lebih karyawan saya yang suka melebih-lebihkan dirinya khususnya dalam membantu operasional kerja saya sebagai penyelia.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">b.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Selalu berkonsultasi dengan manajer departemen <i style="">front office</i> untuk melihat perkembangan pekerjaannya apakah apa yang ia lebih-lebihkan memang berguna demi operasional departemen saya atau malah merugikan.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">c.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Bersama-sama dengan departemen human resources merencanakan jenis pekerjaan yang paling tepat atau bahkan perpindahan departemen bagi karyawan tersebut sehingga di tempat itulah karirnya akan cepat menanjak.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">d.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Merancang program pelatihan dan pengembangan bagi karyawan tersebut sehingga kemampuan lebihnya bisa dimiliki oleh karyawan departemen lainnya.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">e.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Melaksanakan penilaian kinerja secara berkala dan mengajaknya untuk bertemu apabila apa yang ia lebih-lebihkan ternyata berbanding terbalik dengan hasil penilaian kinerja kepadanya.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">f.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Membaurkan karyawan tersebut dan memintanya untuk berbicara pada forum-forum pelatihan di hotel agar karyawan yang lain merasakan potensi dalam dirinya.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Sebagai seorang penyelia, saya harus tetap membiarkan keragaman tumbuh di lingkungan kerja saya di departemen <i style="">front office</i>. Termasuk dalam menangani karyawan saya yang suka melebih-lebihkan dirinya, hal ini harus diatasi dengan membiarkannya tumbuh namun dengan kontrol dan di posisi yang sesuai. Dengan strategi-strategi di atas, yang diharapkan tentunya tiga hal. Pertama, operasional departemen <i style="">front office</i> yang memuaskan. Kedua, kesempatan promosi dan kenaikan jabatan karyawan makin membesar. Dan ketiga, majunya bisnis hotel secara keseluruhan.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpLast" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -21.3pt; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">7. Bagaimana cara saya mengilhami seorang bawahan yang baik tapi kurang mempunyai rasa percaya diri? <o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -21.3pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Uraian Masalah :<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Masalah yang terjadi dalam kasus ini adalah kesenjangan antara keinginan saya untuk mengilhami seorang bawahan saya demi majunya operasional departemen <i style="">front office</i> dan kenyataan kurangnya rasa percaya diri yang ada dalam diri bawahan tersebut. Masalah ini harus diselesaikan segera sebab di departemen <i style="">front office</i>, sebagai departemen pertama yang menyambut tamu, kepercayaan diri mutlak diperlukan. Untuk mengatasi masalah tersebut, langkah yang diperlukan adalah menumbuhkan rasa percaya diri karyawan tersebut terlebih dahulu. Akan tetapi, apabila rasa percaya diri masih belum tumbuh, langkah selanjutnya adalah menempatkan karyawan tersebut pada sebuah posisi paling ideal dengan kompetensinya. Jawaban terhadap soal ini akan menitikberatkan pada kiat-kiat meningkatkan rasa percaya diri pada karyawan tersebut.<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -21.3pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Konsep teori :<o:p></o:p></span></p> <p style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 21.3pt; line-height: 150%;"><span style="font-family: "Times New Roman","serif";">Menurut Gerald Graham, Direktur Sekolah Bisnis Universitas Wichita State, cara paling efektif dalam mengilhami seorang bahwaan demi tujuan motivasi adalah dengan mengkaji riwayat dan pengalaman mereka. Sekali lagi, untuk menangani masalah ini, langkah yang diperlukan adalah mengidentifikasi faktor-faktor penyebab mengapa masalah ini bisa terjadi. Edi Setiawan, seorang personal trainer UNICOM, merumuskan beberapa tanda kurangnya rasa percaya diri pada seseorang. Tanda-tanda tersebut antara lain :<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">1.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Mencari alasan atas segala tindakan </span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Orang yang percaya diri tidak butuh alasan atas setiap tindakan mereka, mereka hanya memberikan penjelasan secukupnya dan tidak mempermasalahkan orang lain percaya atau tidak pada penjelasannya. Jika seseorang membuat sebuah kesalahan, hal itu tidak akan mengubah siapa mereka. Adalah hak setiap manusia untuk membuat kesalahan dan kita tidak butuh sebuah alasan untuk menghindari hal itu. <o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">2.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Merespon Kritik dengan Cepat </span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 14.2pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Jika kita mengomentari kinerja seseorang dan ia dengan cepat membalas komentar kita dengan berbagai alasan untuk meyakinkan kita bahwa hal itu perlu dimaklumi, maka itu tanda sebuah rasa tidak percaya diri. Contohnya, jika kita mengatakan “Tumben kamu tidak dapat nilai bagus seperti biasanya?” dan teman kita langsung menjawab dengan cepat “Soalnya aku lagi capek, dan bla..bla.. “. jawaban seperti ini menunjukkan jika teman kita kurang percaya diri. Orang yang percaya diri akan mendengarkan lebih dulu sebuah kritik dan memilahnya apakah termasuk kritik yang membangun atau tidak. <o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">3.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Menutupi kekurangan </span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Adalah normal kita tidak ingin diejek karena kekurangan kita. Di dunia kerja, karyawan yang sering menutupi kekurangannya dilakukan dengan tidak belajar atas kekurangan yang dimilikinya. <o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">4.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Menjadi perfeksionis </span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Apakah itu perfeksionis? Cara gampang mengenalinya adalah jika kita menemui kalimat seperti “Aku harus dapat nilai sempurna” atau “Saya tidak boleh membuat kesalahan”. Seorang perfeksionis selalu menganggap dirinya gagal jika tidak mendapat dapat memenuhi targetnya dan hal ini membuat semakin berkurangnya rasa percaya diri. Seseorang yang percaya diri lebih memilih meraih keberhasilan daripada kesempurnaan. Jika dia sudah menganggap dirinya berhasil, maka dia tidak akan menghabiskan tenaga untuk membuat segalanya menjadi sempurna. <o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">5.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Body language </span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 14.2pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Salah satu tanda yang paling kasar adalah bahasa tubuh. Seseorang yang kurang percaya diri selalu mengambil ‘posisi bertahan’. Seperti melipat tangan diikuti dengan menyilangkan kaki. Bahasa tubuh adalah cermin dari perasaan yang sesungguhnya dari seseorang. Jika anda melihat seseorang melipat tangannya dan menyilangkan kakinya saat bersama anda, maka orang tersebut sedang berada dalam kondisi tidak nyaman berada dengan anda. Pikiran bawah sadarnya mengatakan bahwa melipat tangan atau menyilangkan kaki akan melindungi dirinya dari gangguan luar. <o:p></o:p></span></p> <p style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 21.3pt; line-height: 150%;"><span style="font-family: "Times New Roman","serif";"><span style=""> </span>Pakar motivasi Gerald Graham juga memiliki beberapa kiat mengilhami seorang karyawan dalam ruang lingkup perusahaan. Kiat-kiat tersebut antara lain : <strong><span style="font-weight: normal;">(1) memberikan kepada pekerja keterangan yang mereka perlukan untuk melakukan sesuatu pekerjaan yang baik; (2) memberikan kesempatan umpan balik secara teratur; (3) meminta masukan dari karyawan dan melibatkan mereka di dalam keputusan yang mempengaruhi pekerjaan mereka;</span></strong> <strong><span style="font-weight: normal;">(4) membuat saluran komunikasi yang mudah dipergunakan, sehingga karyawan dapat menggunakannya untuk mengutarakan pertanyaan/kehawatiran mereka dan memperoleh jawaban; (5) belajar dari para karyawan itu sendiri apa yang memotivasi mereka; (6) mempelajari apa saja kegiatan-kegiatan lain yang pekerja lakukan bila mereka mempunyai waktu luang, dan kemudian menciptakan kesempatan bagi mereka untuk melakukan kegiatan itu secara lebih teratur; (7) memberi selamat secara pribadi kepada karyawan yang melakukan pekerjaan dengan baik;</span></strong> <strong><span style="font-weight: normal;">(8) terus menerus memelihara hubungan dengan orang yang mereka bawahi;</span></strong> <strong><span style="font-weight: normal;">(9) menulis Memo secara pribadi kepada mereka tentang hasil kinerja mereka; (10) menghargai karyawan karena pekerjaan mereka yang baik secara umum;</span></strong> <strong><span style="font-weight: normal;">(11) meliputi pertemuan-pertemuan pembentukan moril seperti “merayakan kesuksesan yang dicapai kelompok” dan tidak perlu dibesaar-besarkan cukup dengan memberitahukan kelompok pada waktu yang tepat bahwa mereka telah mengerjakan suatu pekerjaan dengan baik; (12) memberi karyawan satu pekerjaan yang baik untuk dikerjakan dan para penyelia harus memperlihatkan kepada karyawan bagaimana mereka dapat berkembang dan memberi kesempatan untuk mempelajari kemampuan-kemampuan baru;</span></strong> <strong><span style="font-weight: normal;">(13) memastikan apakah karyawan mempunyai sarana kerja yang terbaik; (14) Kenalilah kebutuhan-kebutuhan pribadi karyawan karena karyawan akan lebih terdorong untuk bekerja bagi perusahaan yang memperhatikan keperluan pribadinya; (15) Gagasan menggunakan kinerja sebagai sadar untuk promosi masih dianggap revolusioner;</span></strong> (<strong><span style="font-weight: normal;">16) menetapkan suatu kebijakan promosi dari dalam secara komprehensif;</span></strong> (<strong><span style="font-weight: normal;">17) menegaskan komitmen perusahaan terhadap perkaryaan jangka panjang; (18) membantu berkembangnya rasa “bermasyarakat” sehingga karyawan akan merasa betah di dalamnya, telah hilang; (19) Gajilah karyawan secara bersaing berdasarkan apa yang mereka kerjakan; dan (20) menawarkan “pembagian keuntungan” (profit sharing) kepada karyawan.</span></strong><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -21.3pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Alternatif solusi :<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Berdasarkan pandangan akademis yang saya peroleh, maka dapat disimpulkan bahwa untuk mengilhami seorang karyawan yang tidak memiliki rasa percaya diri, langkah yang harus ditempuh adalah memberikannya motivasi. Berangkat dari kerangka ilmu yang dibicarakan sebelumnya, maka saya akan merancang strategi untuk mengilhami bawahan saya, namun kurang mempunyai rasa percaya diri. Berikut langkah-langkah yang saya tempuh untuk mengilhami karyawan baik yang tidak memiliki rasa percaya diri berdasarkan perspektif pragmatis dan akademis.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">1. Mengkritik karyawan itu tidak di hadapan orang lain<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Mengkritik karyawan di hadapan orang lain adalah pembunuh motivasi/rasa percaya dirui nomor satu. Oleh karena itu, demi munculnya rasa percaya diri karyawan itu, saya tidak akan permalukan karyawan di hadapan orang lain. Selain mematikan rasa percaya diri, mengkritik karyawan di hadapan orang lain akan dapat membunuh karakter seseorang dan menimbulkan dendam.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">2. Tidak menghina/merendahkan karyawan.</span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Melontarkan kata-kata seperti, "bodoh", "goblok", atau kata-kata penuh hinaan lain adalah tindakan yang harus saya hindari jauh-jauh. Ketika karyawan yang baik itu melakukan kesalahan, langkah yang saya lakukan pertama kali adalah memberitahu cara pelayanan yang benar dibandingkan merendahkan bahkan menghinanya.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">3. Tidak menganggap karyawan sebagai alat</span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Sebagai penyelia, saya sudah pasti menggunakan orang lain untuk mencapai tujuan. Cara mengilhami terbaik adalah selalu menganggap karyawan tersebut sebagai aset utama saya dalam bekerja di departemen <i style="">front office</i>. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">4. Berlaku dengan adil<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Sebagai seorang penyelia, saya tidak akan melakukan diskriminasi atas alasan apapun kepada masing-masing karyawan. Mereka semua saya anggap sebagai yang terbaik. Dengan berlaku adil, saya harap tidak ada bawahan yang merasa lebih diperhatikan atau kurang diperhatikan. Sehingga setiap karyawan memiliki kepercayaan diri yang tinggi secara merata.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">5. Mengajak karyawan untuk melatih kepercayaan diri</span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Usaha melatih kepercayaan diri saya lakukan dengan melaksanakan pelatihan dan pengembangan presentasi secara terbuka. Pelatihan kepercayaan diri dapat dilaksanakan dengan melakukan role play atau bermain peran. Khusus bagi karyawan dengan kepercayan diri rendah, maka saya akan berikan porsi lebih banyak<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">6. Tegas dalam mengambil keputusan.<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Semua bawahan saya membutuhkan sebuah keputusan yang tegas, segera, namun bijaksana. Hal ini harus dilakukan sebab apabila karyawan dipimpin oleh penyelia yang bimbang, maka keputusan mereka pun bimbang. Hal ini cepat sekali menjegal motivasi. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">7. Memberikan kesempatan karyawan mengambil keputusan sederhana<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Tidak semua keputusan berada di tangan saya sebagai penyelia. Terkadang, dalam situasi mendesak dan masalah yang sederhana, karyawan saya harus diberikan kesempatan member keputusan. Mengambil keputusan akan membuat kepercayaan diri karyawan saya itu meningkat.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">8. Mendelegasikan pekerjaan pada karyawan<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Sebagai pihak dengan tingkat kepercayaan diri tinggi dalam bekerja, saya akan menularkan virus percaya diri kepada bawahan saya. Menularkan virus percaya diri itu saya lakukan dengan mendelegasikan beberapa tugas saya. Tentunya sebelum mendelegasikan tugas, saya berani mempertanggungjawabkan kinerja karyawan saya yang dalam kasus ini adalah karyawan yang baik.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Selain langkah-langkah yang saya sebutkan di atas, langkah mengilhami karyawan dengan percaya diri rendah juga saya lakukan dengan mengantisipasi segala bentuk faktor penyebab kurangnya percaya diri. Dengan langkah-langkah ini, saya harap operasional departemen <i style="">front office</i> berjalan dengan baik sesuai harapan manajemen puncak.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -21.3pt; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">3. Manakah cara yang paling efektif untuk memuji bawahan? (Soal tambahan)<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -21.3pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Uraian Masalah :<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Memuji karyawan adalah salah satu metode motivasi yang cukup efektif. Sayangnya tak jarang dalam memuji, saya sebagai penyelia di departemen <i style="">front office</i> memiliki kesulitan. Karyawan yang dipuji tak jarang bersikap angkuh atau sombong dan karyawan yang tidak dipuji menjadi minder dan kurang percaya diri. Memuji yang berlebihan juga tak jarang berakhir pada menurunnya kinerja karyawan akibat merasa diri paling hebat. Masalah yang muncul terjadi akibat adanya kesenjangan antara harapan saya sebagai penyelia yang harus memotivasi karyawan dengan memuji atas keberhasilan bawahan dan kenyataan hal-hal yang mungkin terjadi akibat pujian itu sendiri. Untuk itulah diperlukan langkah-langkah efektif dalam memuji bawahan.<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -21.3pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Konsep teori :<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Bob Nelson, seorang pakar dalam memotivasi karyawan, menyebutkan bahwa memuji adalah salah satu bentuk penghargaan yang paling murah. Ia sama sekali tak membutuhkan biaya. Ada sebuah survey karyawan yang mengungkapkan bahwa pujian dari atasan di saat mereka melakukan sesuatu yang baik adalah insentif nomor satu yang paling memotivasi. Namun, 60% karyawan mengatakan bahwa mereka jarang menerima pujian. Ini kemungkinan karena banyak dari atasan tidak mengetahui bagaimana memberikan pujan yang efektif. Menurut Bob Nelson, karakter pujian yang dampak member motivasi karyawan adalah sebagai berikut.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpFirst" style="margin: 0cm 0cm 0.0001pt 72pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">a.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Tepat pada waktunya<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 72pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">b.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Tepat pada pihak yang kinerjanya melampaui harapan<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 72pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">c.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Bersifat pribadi<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 72pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">d.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Tidak bersifat menjatuhkan karyawan lainnya<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 72pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">e.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Tidak bersifat keterpaksaan<o:p></o:p></span></p> <p class="MsoListParagraphCxSpLast" style="margin: 0cm 0cm 0.0001pt 72pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">f.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Tidak memberikan pernyataan negatif dibalik sebuah pujian (tanpa kata ‘tapi’)<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -21.3pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Alternatif solusi :<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span></span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Sebagai seorang penyelia di departemen <i style="">front office</i>, saya wajib untuk memuji karyawan yang kinerjanya memuaskan atau berada di atas standar (<i style="">exceed expectation</i>). Untuk mengantisipasi hal-hal negatif yang timbul sebagai dampak memuji, maka diperlukan beberapa cara efektif. Berikut cara-cara yang saya tempuh dalam memuji bawahan saya. Saya menyebut strategi memuji yang positif dengan istilah <span style="">ASAP, yaitu <i style="">as Soon, as Sincere, as Personal, as Positive and as Proactive as possible</i>. (Sesegera, setulus, sejelas, sepersonal, sepositif dan seproaktif mungkin)<o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">1. <b><i style="">as Soon as possible</i> (sesegera mungkin)</b><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">"Timing" memberikan pujian sangatlah penting, apalagi bila ditujukan untuk menekankan sesuatu yang baik. Saya akan memberikan pujian sesegera mungkin setelah tugas atau tindakan yang saya harapkan diselesaikan bawahan saya. Ambil contoh apabila karyawan saya mampu menjual kamar kepada tamu, sehingga memaksa tamu <i style="">extend</i> untuk menginap, bila perlu saya akan memotong pembicaraan saya untuk member pujian yang sesegara tadi.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">2. <b><i style="">as Sincere as possible</i> (setulus mungkin)</b><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Saya akan memuji karyawan saya dengan penggunaan kata-kata yang halus dan bukan karena terpaksa. Memuji karyawan dengan sikap tulus akan membuat kata-kata saya tidak terasa hambar. Salah satu contohnya adalah mengatakan bahwa operasional <i style="">front office</i> tidak akan berhasil tanpa kerja keras bawahan saya tersebut.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">3. <b><i style="">as Specific as possible</i> (sejelas mungkin)</b><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Sebuah pujian pada seorang karyawan tentu akan berbeda dengan karyawan lain. Oleh sebab itulah maka saya akan menjelaskan di kemudian waktu mengapa saya memuji karyawan tersebut tentunya dengan penjelasan yang lengkap tentang prestasinya.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">4. <b><i style="">as Personal as possible</i> (sepribadi mungkin)</b><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Nelson menyebutkan bahwa kunci menyampaikan pesan anda adalah dengan berhadap-hadapan. Hal ini akan saya lakukan untuk menunjukkan betapa pentingnya apa yang dilakukan oleh karyawan tersebut sehingga saya rela menyingkirkan pekerjaan saya sejenak. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">5. <b><i style="">as Positive as possible</i> (sepositif mungkin)<o:p></o:p></b></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Dalam memuji, saya akan selalu bersifat positif. Caranya adalah dengan tidak menutup suatu pujian dengan catatan kritis. Misalnya saya tidak akan mengatakan "Anda telah melakukan kerja yang baik, tapi ada beberapa koreksi,". Hal ini karena kata "tapi" menjadi penghapus bagi seluruh pujian. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">6. <b><i style="">as Proactive as possible</i> (seproaktif mungkin)<o:p></o:p></b></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Sikap memuji akan saya lakukan dengan proaktif yaitu tidak menunggu sebelum diminta oleh manajer saya. Sebagai penyelia, sudah menjadi kewajiban bagi saya untuk memuji bawahan dengan kinerja memuaskan.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Sekali lagi, sebagai bentuk motivasi kerja karyawan, sebagai penyelia saya harus member pujian bagi karyawan dengan kinerja yang memuaskan. Akan tetapi, dengan strategi yang jitu, memuji tidak akan berakhir dengan menurunnya operasional kerja perusahaan.<o:p></o:p></span></p>Handijayahttp://www.blogger.com/profile/00660791765642697695noreply@blogger.com0tag:blogger.com,1999:blog-5353142428731706132.post-85128198351674602812010-03-18T19:21:00.000-07:002010-03-18T19:22:06.483-07:00Property Succeceded<p class="MsoNormalCxSpFirst" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">PENERAPAN ERGONOMI<o:p></o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">DI HOTEL BALI SANUR BUNGALOWS<o:p></o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">ABSTRAK<o:p></o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Bali Sanur Bungalows adalah salah satu hotel berbintang dua di kawasan wisata Sanur. Dalam usaha untuk lebih menarik wisatawan, hotel dilengkapi dengan berbagai fasilitas seperti bangunan dengan arsitektur Bali, kolam renang, perlengkapan dapur dan kamar serta cara pelayanan oleh karyawan dengan standar internasional . Dengan usaha tersebut ternyata hunian hotel meningkat dari sebelumnya menjadi rata-rata di atas 40 % sepanjang tahun. Di lain pihak di beberapa bagian fasilitas tersebut ternyata masih kurang memperhitungkan keterbatasan dan kemampuan kerja karyawan dalam melaksanakan tugasnya memberikan pelayanan kepada wisatawan. Di samping itu fasilitas untuk karyawan sendiri kurang diperhatikan. Banyak dijumpai karyawan bekerja dengan sikap paksa, lingkungan kerja yang kurang nyaman, pergantian giliran kerja yang panjang, sehingga menimbulkan keluhan muskulosekeletal dan keluhan subyektif, mangkir kerja dan efisiensi rendah. Untuk mengatasi masalah tersebut telah dilakukan perbaikan sesuai dengan prinsip ergonomi melalui pendekatan partisipasi. Hasil yang diperoleh antara lain mangkir kerja berkurang, keluhan muskuloskeletal dan keluhan subyektif di beberapa bagian menurun dan efisiensi kerja meningkat.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Kata kunci: ergonomi, pendekatan partisipasi, hotel<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b style=""><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">ABSTRACT<o:p></o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><i style=""><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Bali Sanur Bungalows is one of the two stars hotel at Sanur Tourist Resort. To attract the tourists, the hotel were equipped by facilities such as Balinese interior, pool, kitchen equipment and international standard of services. With those efforts, the occupation rate of the hotel increased to 40 % on average every years. On the other hand the employees capacities have not matched to those facilities. Hence there were many employee work with bad working posture, uncomfortable environment, long shift work and at last caused musculoskeletal disorder and other subjective complaint, absenteeism, & low efficiency. To overcome these problems, an improvement had been conducted, 2 based on ergonomics participatory approach. The a results found are: decreased of absenteeism, subjective and muskuloskeletal complaint, but increased of work efficiency.<o:p></o:p></span></i></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><i style=""><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Key words : ergonomic, participatory approach, hotel<o:p></o:p></span></i></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">1. PENDAHULUAN<o:p></o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Bali Sanur Bungalows adalah salah satu hotel bintang dua di kawasan wisata Sanur. Dalam usaha meningkatkan daya tarik dan pelayanan kepada wisatawan telah dibangun berbagai fasilitas seperti bangunan type cattages dengan arsitektur tradisional Bali, kolam renang, fasilitas dapur dan kamar dengan standard internasional serta peningkatan pelayanan karyawan. Dari usaha tersebut terbukti hunian hotel meningkat melampaui 40% sepanjang tahun. Dilain pihak ternyata dengan pembangunan fasilitas tersebut karyawan mengalami berbagai kendala dalam memberikan pelayanan. Di antaranya terjadi sikap paksa pada waktu bekerja, lingkungan kerja kurang nyaman. Di samping itu juga terjadi pergantian giliran kerja yang panjang serta asupan makanan kurang memadai selama kerja. Kondisi demikian akan cepat menimbulkan kelelahan, keluhan subyektif serta penurunan kemampuan kerja dan peningkatan mangkir kerja (Manuaba, 1985; Grandjean, 1988; Pheasant, 1991).<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Untuk mengatasi masalah tersebut dilakukan intervensi ergonomi melalui pendekatan partisipasi. Dengan tujuan melalui penerapan prinsip ergonomi akan tercipta kondisi dan lingkungan kerja yang sehat, aman, nyaman dan efisien (Manuaba, 1996). Dengan demikian akan dapat mengurangi timbulnya kelelahan, keluhan subyektif, mangkir kerja, dan meningkatkan efisiensi kerja. <o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">2. BAHAN DAN CARA<o:p></o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Subyek : sebagai subyek dalam penelitian ini adalah semua karyawan hotel BSB<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">khususnya di bagian personalia, accounting, house keeping, food and baverage,<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">satpam, binatu.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Cara kerja : dalam penerapan ergonomi ini memakai pendekatan partisipasi dengan<o:p></o:p></span></p> <p class="MsoNormalCxSpLast" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">tahapan sbb:<o:p></o:p></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 200%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><span style="">1.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">observasi ke tempat kerja untuk melihat cara, sikap dan lingkungan kerja<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 200%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><span style="">2.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">wawancara mengenai keluhan subyektif dan keluhan muskuloskeletal<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 200%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><span style="">3.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">ceramah dan diskusi bersama manajemen dan karyawan mengenai cara-cara perbaikannya terhadap masalah yang dihadapi<o:p></o:p></span></p> <p class="MsoListParagraphCxSpLast" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 200%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><span style="">4.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">melakukan perbaikan disertai evaluasi hasil perbaikan bersama-sama karyawan<o:p></o:p></span></p> <p class="MsoNormalCxSpFirst" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Analisis : hasil yang diperoleh dianalisis secara deskriptif.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">3. HASIL DAN PEMBAHASANNYA<o:p></o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">1. Gizi atau asupan makanan<o:p></o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Untuk dapat bekerja dengan baik dan murah senyum selama 8 jam kerja, asupan makanan yang cukup dan bergizi sangat diperlukan karyawan. Untuk tujuan tersebut pihak manajemen telah memberikan uang makan sebesar Rp 500,- per hari kerja yang diberikan bersamaan dengan gaji setiap akhir bulan. Apabila uang Rp 500,- itu dibelikan makanan seluruhnya bisa mendapat satu bungkus nasi dengan lauk pauk yang cukup (berisi daging dan sayur termasuk 1 gelas teh manis). Tetapi karena diberikan bersamaan dengan gaji, uang itu dipakai untuk keperluan lain. Untuk makan setiap hari kerja mereka membawa atau membeli nasi di warung seadanya, yang dari sudut gizi dan kebersihan kurang memenuhi syarat. Di samping itu karena warung jauh dari hotel sering mereka makan meliwati jam istirahat untuk makan (lebih 1 jam). Dan kalau saat itu diperlukan sangat sulit dihubungi sehingga sering mengganggu kelancaran pelayanan hotel.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Untuk mengatasi masalah tersebut setelah melalui diskusi dengan pihak manajemen, karyawan dan dokter hotel, disepakati uang makan diganti dengan memberi makan sekali setiap giliran kerja. Untuk itu kemudian dibangun tempat makan atau EDR (Employee dining room) yang cukup baik (gambar 1). Tempat itu di samping untuk tempat makan bisa juga untuk tempat istirahat dan ngobrol di antara karyawan baik mengenai masalah pribadi maupun masalah pekerjaan. Dengan memberikan makanan dengan gizi 4 sehat dan menu 10 hari, kebersihan terjamin. Apabila sewaktu-waktu diperlukan bisa cepat dihubungi dan waktu istirahat makan tidak lebih dari waktu yang telah ditetapkan. Dan setelah dihitung biayanya ternyata Rp.350,- per orang per hari.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Gambar : Tempat makan karyawan<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" spt="75" preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"> <v:stroke joinstyle="miter"> <v:formulas> <v:f eqn="if lineDrawn pixelLineWidth 0"> <v:f eqn="sum @0 1 0"> <v:f eqn="sum 0 0 @1"> <v:f eqn="prod @2 1 2"> <v:f eqn="prod @3 21600 pixelWidth"> <v:f eqn="prod @3 21600 pixelHeight"> <v:f eqn="sum @0 0 1"> <v:f eqn="prod @6 1 2"> <v:f eqn="prod @7 21600 pixelWidth"> <v:f eqn="sum @8 21600 0"> <v:f eqn="prod @7 21600 pixelHeight"> <v:f eqn="sum @10 21600 0"> </v:formulas> <v:path extrusionok="f" gradientshapeok="t" connecttype="rect"> <o:lock ext="edit" aspectratio="t"> </v:shapetype><v:shape id="Picture_x0020_1" spid="_x0000_s1039" type="#_x0000_t75" style="'position:absolute;left:0;text-align:left;margin-left:150pt;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image001.emz" title=""> </v:shape><![endif]--><!--[if !vml]--><span style=""> <table align="left" cellpadding="0" cellspacing="0"> <tbody><tr> <td height="0" width="200"><br /></td> </tr> <tr> <td><br /></td> <td><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image002.gif" shapes="Picture_x0020_1" height="257" width="223" /></td> </tr> </tbody></table> </span><!--[endif]--><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <br /> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">2. Giliran kerja<o:p></o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Semula pengaturan giliran kerja tidak teratur dengan pergantian setiap 5-7 hari. Dengan demikian tugas malam lebih dari 3 hari berturut-turut. Selesai tugas malam tidak diikuti libur tetapi langsung tugas pagi sehingga tidak sempat mengaso. Giliran tugas malam hanya di bagian SATPAM dan engineering. Dari 22 orang (semua laki-laki dengan usia 28-45 tahun) 22,7 % (5 orang) sering mengeluh badan lemes, kepala terasa kosong, pusing, mual-mual dan sering sakit dan absen.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Untuk mengatasi masalah tersebut telah disepakati pengaturan giliran kerja dengan rotasi 2.2.2 dan setiap habis tugas malam libur 1 hari. Setelah menerapkan sistem tersebut keluhan berkurang menjadi sekitar 9% (2 orang) dan sakit berkurang. <o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">3. Operator komputer di bagian personalia dan akun<o:p></o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Karyawan personalia dan akun paling sering mengoperasikan komputer. Hampir selama jam kerjanya mereka duduk di depan komputer untuk mengurus surat-surat serta perhitungan belanja hotel setiap hari. Penempatan monitor komputer lebih tinggi dari tinggi mata operator waktu duduk (gambar 2a). Selama bekerja selalu menengadah, apalagi untuk mereka yang memakai kaca mata ganda (usia di atas 40 tahun) sehingga mereka sering mengeluh kekakuan atau sakit pada otot leher, bahu dan disertai pusing.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Sebagai akibatnya mereka sering mengaso, sehingga efisiensinya kurang. Untuk mengatasi masalah tersebut tinggi monitor komputer diturunkan sampai tepi atas monitor sesuai tinggi mata operator waktu duduk (gambar 2b). Dengan perbaikan tersebut keluhan leher 71,4% dan bahu berkurang 75% ( Sutjana, 1998) dan waktu mengaso berkurang sehingga efisiensi kerja meningkat.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><!--[if gte vml 1]><v:shape id="Picture_x0020_2" spid="_x0000_s1038" type="#_x0000_t75" style="'position:absolute;left:0;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image003.emz" title=""> </v:shape><![endif]--><!--[if !vml]--><span style="position: absolute; z-index: 2; left: 0px; margin-left: 94px; margin-top: 30px; width: 403px; height: 282px;"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image004.gif" shapes="Picture_x0020_2" height="282" width="403" /></span><!--[endif]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Gambar 2a : Sikap kerja operator sebelum diperbaiki<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Tepi atas motnitor lebih tinggi dari tinggi mata<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><!--[if gte vml 1]><v:shape id="Picture_x0020_3" spid="_x0000_s1037" type="#_x0000_t75" style="'position:absolute;left:0;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image005.emz" title=""> </v:shape><![endif]--><!--[if !vml]--><span style="position: absolute; z-index: 3; left: 0px; margin-left: 113px; margin-top: 27px; width: 385px; height: 267px;"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image006.gif" shapes="Picture_x0020_3" height="267" width="385" /></span><!--[endif]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Gambar 2b: Sikap kerja operator setelah diperbaiki<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Tinggi tepi atas monitor setinggi mata operator<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">5. Tinggi kompor dan meja kerja di dapur<o:p></o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Juru masak (cook) di hotel sangat penting dan sering menentukan kualitas pelayanan hotel. Mereka harus mampu menyiapkan makanan yang enak, bersih, estetis dengan cepat. Pekerjaan mereka akan dilihat pada saat tamu ramai seperti waktu sarapan pagi, makan siang maupun makan malam. Dengan tinggi meja kerja atau kompor yang tidak sesuai (gambar 3a) menyebabkan mereka sering merasa cepat lelah, merasa sakit pada bahu dan lengan. Oleh karena lama berdiri mereka sering mengeluh sakit pinggang dan pegel pada kaki. Sebagai akibatnya mereka sering beristirahat sehingga hasil kerjanya lebih lambat.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Untuk mengatasi masalah tersebut tinggi meja dikurangi menjadi sekitar 68 cm (gambar 3b) (disesuaikan dengan tinggi siku karyawan yang tertinggi, yang pendek bisa pakai dingklik). Dengan perbaikan tersebut waktu istirahat curian dan keluhan berkurang.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><!--[if gte vml 1]><v:shape id="Picture_x0020_4" spid="_x0000_s1036" type="#_x0000_t75" style="'position:absolute;left:0;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image007.emz" title=""> </v:shape><![endif]--><!--[if !vml]--><span style="position: absolute; z-index: 4; left: 0px; margin-left: 125px; margin-top: 24px; width: 364px; height: 236px;"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image008.gif" shapes="Picture_x0020_4" height="236" width="364" /></span><!--[endif]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Gambar 3a: Tinggi meja kerja (kompor) agak tinggi sehingga siku harus diangkat<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><!--[if gte vml 1]><v:shape id="Picture_x0020_5" spid="_x0000_s1035" type="#_x0000_t75" style="'position:absolute;left:0;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image009.emz" title=""> </v:shape><![endif]--><!--[if !vml]--><span style="position: absolute; z-index: 5; left: 0px; margin-left: 220px; margin-top: 24px; width: 177px; height: 248px;"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image010.gif" shapes="Picture_x0020_5" height="248" width="177" /></span><!--[endif]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Gambar 3b: Tinggi meja kerja (kompor) setinggi siku<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">6. Suhu lingkungan di dapur dan laundry<o:p></o:p></span></b></p> <p class="MsoNormalCxSpLast" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Kedua tempat kerja tersebut (dapur dan laundry) adalah tempat kerja yang memerlukan panas. Suhu lingkungan kerja mencapai 38-400C dengan kelembaban sekitar 75-80%. Pada kondisi lingkungan kerja seperti itu tenaga kerja kepanasan (gambar 4a) bekerja dengan banyak mengeluarkan keringat sehingga cepat merasa lelah. Untuk mengatasi masalah tersebut dilakukan perbaikan sbb (gambar 4b).:<o:p></o:p></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 200%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><span style="">-<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">membuat ventilasi silang<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 200%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><span style="">-<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">memasang pengisap udara<o:p></o:p></span></p> <p class="MsoListParagraphCxSpLast" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 200%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><span style="">-<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">menyediakan air minum yang cukup di tempat kerja<o:p></o:p></span></p> <p class="MsoNormalCxSpFirst" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><!--[if gte vml 1]><v:shape id="Picture_x0020_6" spid="_x0000_s1034" type="#_x0000_t75" style="'position:absolute;left:0;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image011.emz" title=""> </v:shape><![endif]--><!--[if !vml]--><span style="position: absolute; z-index: 6; left: 0px; margin-left: 207px; margin-top: 29px; width: 140px; height: 207px;"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image012.gif" shapes="Picture_x0020_6" height="207" width="140" /></span><!--[endif]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Gambar 4a: Ruang kerja panas, karyawan tanpa baju karena kepanasan<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><!--[if gte vml 1]><v:shape id="Picture_x0020_7" spid="_x0000_s1033" type="#_x0000_t75" style="'position:absolute;left:0;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image013.emz" title=""> </v:shape><![endif]--><!--[if !vml]--><span style="position: absolute; z-index: 7; left: 0px; margin-left: 201px; margin-top: 32px; width: 167px; height: 233px;"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image014.gif" shapes="Picture_x0020_7" height="233" width="167" /></span><!--[endif]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Gambar 4b: Ruang kerja sudah diperbaiki, antara lain dengan ventilasi silang<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">7. Bangunan cottanges dengan arsitektur Bali.<o:p></o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Dengan jenis bangunan arsitektur Bali terdapat banyak <i>undagan</i>, mulai dari lantai lobi, jalan meliwati <i>candi bentar </i>maupun masuk ke kamar. Sementara tamu yang “cek in” atau “cek out” selalu membawa barang atau koper lebih dari satu dengan berat sekitar 25 - 40 Kg. Akibatnya karyawan sulit untuk mengangkut dengan troli (gambar 5a) dan apabila diangkat cukup berat dan kurang efisien. Di samping itu setelah mengangkut karyawan mengeluhsakit pada otot-otot bahu dan leher bahkan ada sampai menderita HNP. Walaupun berat, mereka pasti akan memaksakan diri sebab akan ada imbalan “this for you” yang lumayan.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Untuk mengatasi masalah tersebut pada tepi lantai lobi dan beberapa <i>undagan </i>diberi ram (gambar 5b) sehingga bisa dilalui troli atau kursi roda. Dengan perbaikan tersebut pengangkutan barang lebih mudah dan lebih cepat. Keluhan karyawan setelah mengangkut barang juga dapat berkurang sekitar 20%. <o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><!--[if gte vml 1]><v:shape id="Picture_x0020_8" spid="_x0000_s1032" type="#_x0000_t75" style="'position:absolute;left:0;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image015.emz" title=""> </v:shape><![endif]--><!--[if !vml]--><span style="position: absolute; z-index: 8; left: 0px; margin-left: 218px; margin-top: 24px; width: 190px; height: 196px;"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image016.gif" shapes="Picture_x0020_8" height="196" width="190" /></span><!--[endif]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Gambar 5a: Cara pengangkutan barang memakai troli melalui <i>undagan<o:p></o:p></i></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><!--[if gte vml 1]><v:shape id="Picture_x0020_9" spid="_x0000_s1031" type="#_x0000_t75" style="'position:absolute;left:0;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image017.emz" title=""> </v:shape><![endif]--><!--[if !vml]--><span style="position: absolute; z-index: 9; left: 0px; margin-left: 205px; margin-top: 33px; width: 210px; height: 164px;"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image018.gif" shapes="Picture_x0020_9" height="164" width="210" /></span><!--[endif]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Gambar 5b: Cara pengangkutan barang melalui ram, lebih mudah<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">8. Tangga ke lantai dua<o:p></o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Pada bangunan tipe lumbung berlantai dua. Tangga ke lantai dua sangat sempit dengan lebar 65 cm dan sudut 800 sehingga sangat sulit pada waktu membawa barang atau koper ke atau dari lantai dua (gambar 6a), apalagi kalau membawa bed tambahan. Untuk mengatasi masalah tersebut untuk bangunan baru telah dibuat tangga dengan lebar 120cm, dengan sudut 300 dengan disertai bordes. Dengan perbaikan tersebut karyawan lebih mudah untuk mengangkut barang atau koper ke atau dari lantai dua (gambar 6b).<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Gambar 6a: Membawa barang melalui tangga sempit (sebelum diperbaiki)<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><!--[if gte vml 1]><v:shape id="Picture_x0020_10" spid="_x0000_s1030" type="#_x0000_t75" style="'position:absolute;left:0;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image019.emz" title=""> </v:shape><![endif]--><!--[if !vml]--><span style=""> <table align="left" cellpadding="0" cellspacing="0"> <tbody><tr> <td height="0" width="163"><br /></td> </tr> <tr> <td><br /></td> <td><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image020.gif" shapes="Picture_x0020_10" height="270" width="215" /></td> </tr> </tbody></table> </span><!--[endif]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <br /> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><!--[if gte vml 1]><v:shape id="Picture_x0020_11" spid="_x0000_s1029" type="#_x0000_t75" style="'position:absolute;left:0;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image021.emz" title=""> </v:shape><![endif]--><!--[if !vml]--><span style="position: absolute; z-index: 11; left: 0px; margin-left: 175px; margin-top: 29px; width: 190px; height: 241px;"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image022.gif" shapes="Picture_x0020_11" height="241" width="190" /></span><!--[endif]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Gambar 6b: Membawa barang melalui tangga yang lebih lebar (setelah diperbaiki)<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">8. <i>Undagan </i>ke pantai<o:p></o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Dengan dibangunya jalan (trotoir) sepanjang pantai sanur dari depan Grand Bali Beach sampai Hotel Sanur Beach, ternyata menimbulkan masalah pada beberapa hotel yang diliwati, karena jalan itu lebih tinggi dari halaman hotel. Akibatnya apabila mau ke pantai harus naik ke jalan (trotoir) kemudian baru turun tanpa melalui <i>undagan </i>yang baik. Di sebelah Barat ada <i>undagan </i>dengan tinggi anak <i>undagan </i>masing-masing 30 cm. <o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Di sebelah Timur (mengarah ke pantai) tidak ada <i>undagan </i>tetapi hanya kemiringan saja sehingga sangat sulit dilalui terlebih-lebih bagi tamu yang berusia lanjut. Untuk mengatasi masalah tersebut pada <i>undagan </i>di sebelah barat trotoir ditambah anak <i>undagan</i>nya sehingga tinggi anak <i>undagan </i>menjadi 15 cm (gambar 7a). Di sebelah timur trotoir dibangun <i>undagan </i>(gambar 7b). Dengan perbaikan tersebut para tamu lebih mudah ke pantai.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><!--[if gte vml 1]><v:shape id="Picture_x0020_12" spid="_x0000_s1028" type="#_x0000_t75" style="'position:absolute;left:0;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image023.emz" title=""> </v:shape><![endif]--><!--[if !vml]--><span style="position: absolute; z-index: 12; left: 0px; margin-left: 238px; margin-top: 32px; width: 139px; height: 182px;"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image024.gif" shapes="Picture_x0020_12" height="182" width="139" /></span><!--[endif]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Gambar 7a: Anak <i>undagan </i>ditambah sehingga tingginya masing-masing 15 cm<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Gambar 7b: <i>Undagan </i>ke pantai<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><!--[if gte vml 1]><v:shape id="Picture_x0020_13" spid="_x0000_s1027" type="#_x0000_t75" style="'position:absolute;left:0;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image025.emz" title=""> </v:shape><![endif]--><!--[if !vml]--><span style=""> <table align="left" cellpadding="0" cellspacing="0"> <tbody><tr> <td height="0" width="170"><br /></td> </tr> <tr> <td><br /></td> <td><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image026.gif" shapes="Picture_x0020_13" height="183" width="271" /></td> </tr> </tbody></table> </span><!--[endif]--><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <br /> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">9. Sikap kerja petugas tata graha<o:p></o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Karyawan petugas tata graha mendapat tugas 10-12 kamar per orang. Mereka harus membersihkan dan merapikan kamar setiap hari. Dalam melakukan tugas tersebut mereka sering melakukan sikap paksa seperi membungkuk atau jongkok sampai berjamjam (gambar 8), sering sering mengeluh sakit pinggang. Untuk mengatasi masalah tersebut untuk sementara dianjurkan untuk melakukan istirahat setiap 30 menit kerja.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Gambar 8: Sikap kerja petugas house keeping<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><!--[if gte vml 1]><v:shape id="Picture_x0020_14" spid="_x0000_s1026" type="#_x0000_t75" style="'position:absolute;left:0;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image027.emz" title=""> </v:shape><![endif]--><!--[if !vml]--><span style=""> <table align="left" cellpadding="0" cellspacing="0"> <tbody><tr> <td height="0" width="185"><br /></td> </tr> <tr> <td><br /></td> <td><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image028.gif" shapes="Picture_x0020_14" height="184" width="255" /></td> </tr> </tbody></table> </span><!--[endif]--><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <br /> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">10. SIMPULAN DAN SARAN<o:p></o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">SIMPULAN<o:p></o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Di hotel Bali Sanur Bungalows dijumpai beberapa masalah yang berpengaruh buruk terhadap kelancaran serta kenyamanan pelayanan terhadap tamu, sehingga karyawan merasa cepat lelah dan menimbulkan keluhan subyektif. Dengan penerapan ergonomi terbukti dapat mengurangi kelelahan, keluhan subyektif, mengurangi absensi dan meningkatkan kelancaran pelayanan. Perbaikan tersebut bisa sangat sederhana dengan biaya murah apalagi dilakukan sejak perencanaan, tetapi bisa juga memerlukan biaya yang cukup besar apabila harus memperbaiki yang sudah ada.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">SARAN<o:p></o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Prinsip ergonomi perlu selalu diperhatikan untuk mengurangi dampak negatif pembangunan di hotel.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><b><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">11. KEPUSTAKAAN<o:p></o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 42.55pt; text-align: justify; text-indent: -42.55pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Ergonomics. 4th Edition. London. Taylor & Francis Pheasant, S. 1991. Ergonomics, Work And Health. London. Macmillan Academic And Profesional LTD.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 42.55pt; text-align: justify; text-indent: -42.55pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 42.55pt; text-align: justify; text-indent: -42.55pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Garandjean, E. 1988. Fitting The Task To The Man. A textbook of Occupational Ergonomics. 4th Edition. London. Taylor & Francis<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 42.55pt; text-align: justify; text-indent: -42.55pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 42.55pt; text-align: justify; text-indent: -42.55pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Manuaba, A. 1985. Some Ergonomic Problems in Hotels in Bali. Dalam Proceedings of The 22nd Annual Conference of The Ergonomics Society of Australia And New Zealand. DDIAE. Toowoomba, QLD. December.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 42.55pt; text-align: justify; text-indent: -42.55pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 42.55pt; text-align: justify; text-indent: -42.55pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Manuaba, A. 1996. Penerapan Ergonomi di Industri. Disampaikan pada Serasehan K3, 23-24 Mei di Jakarta. Garandjean, E. 1988. Fitting The Task To The Man. A textbook of Occupational<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 42.55pt; text-align: justify; text-indent: -42.55pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 42.55pt; text-align: justify; text-indent: -42.55pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Pheasant, S. 1991. Ergonomics, Work And Health. London. Macmillan Academic And Profesional LTD.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 42.55pt; text-align: justify; text-indent: -42.55pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 42.55pt; text-align: justify; text-indent: -42.55pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Sutjana, D.P. 1998. Penyesuaian Tinggi Monitor Komputer Mengurangi Keluhan Leher dan Bahu Operator. Denpasar MKU.in Press.<o:p></o:p></span></p>Handijayahttp://www.blogger.com/profile/00660791765642697695noreply@blogger.com0tag:blogger.com,1999:blog-5353142428731706132.post-7253675533435249052010-03-18T19:20:00.001-07:002010-03-18T19:20:50.206-07:00Property Proposal<p style="text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="color: black;">Grup Ciputra (GC) merupakan salah satu perusahaan pengembang properti terbesar di Indonesia yang sudah terkenal baik di dalam negeri maupun kalangan internasional. GC didirikan oleh Ciputra atau Tjie Tjin Hoan yang berasal dari keluarga sederhana di desa kecil Parigi, Sulawesi Tenggara. Setelah lulus kuliah dari jurusan arsitektur ITB pada tahun 1960, Ciputra membangun perusahaan pengembang properti pertamanya yang merupakan patungan dengan gubernur DKI Jakarta pada masa itu-Soemarno, PT. </span><span style="color: black;" lang="FR">Pembangunan Jaya. Lalu pada tahun 1971 Ciputra mendirikan perusahaannya sendiri yaitu Metropolitan City. Belum merasa cukup, pada 1980 bersama dengan istri dan keempat anaknya yang baru tamat kuliah di luar negeri Ciputra mendirikan Ciputra Group. Secara struktur organisasi, Ciputra Group terbagi menjadi:</span><span style="color: black;"><o:p></o:p></span></p> <p style="line-height: 150%;"><span style="color: black;" lang="FR">• PT Ciputra Development Tbk : proyek domestik dan luar negeri<br />• PT Ciputra Surya Tbk : proyek dalam negeri<br />• PT Ciputra Property : proyek komersial dalam negeri<br />• Ciputra Group for Overseas Project : proyek luar negeri<o:p></o:p></span></p> <p style="text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="color: black;" lang="FR"><br /><span style=""> </span>Melalui perusahaan-perusahaannya, Ciputra kini telah menjadi salah satu raksasa pengembang yang terpandang baik dalam skala domestik maupun internasional. Ciputra kini juga mengkoordinir delapan bisnis lainnya masing-masing konsultan, pariwisata, keuangan, infrastruktur, telekomunikasi serta air minum. Namun, sektor bisnis utamanya dalah sebagai pengembang properti. Sederet prestasi dan penghargaan telah diperoleh oleh pengusaha kawakan properti ini sehingga dijuluki “Begawan Properti Indonesia”.<o:p></o:p></span></p> <p style="text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="color: black;">Sebagai pengembang yang cukup lama berkecimpung dalam industri properti, Ciputra Group memiliki segudang pengalaman dan reputasi yang diakui dalam bidangnya. Hal ini terbukti dari sejumlah penghargaan dan proyek properti yang telah dihasilkan oleh salah satu pengembang properti terbesar di <st1:country-region st="on"><st1:place st="on">Indonesia</st1:place></st1:country-region> ini. Prestasi dan reputasi yang dimiliki Ciputra Group tidak boleh membuat perusahaan ini terlena, malah sebaliknya prestasi demi prestasi harus diraih oleh Ciputra Group untuk menunjukkan kapasitasnya sebagai pengembang inovator. Meskipun memiliki keunggulan dalam pengalaman dalam industri ini yaitu 30 tahun lebih, perusahaan harus tetap mewaspadai perubahan-perubahan yang terus terjadi di lingkungan internal maupun eksternal. Di tengah persaingan industri properti yang semakin ‘panas’, terlambat merespon pasar dan memaksimalkan peluang akan menyebabkan perusahaan tertinggal dari kompetitor lainnya. Teknik yang dapat digunakan oleh perusahaan untuk menghadapi perubahan antara lain: Internal Factor Analysis Summary (IFAS), External Factor Analysis Summary (EFAS), Strategic Factor Analysis Summary (SFAS), dan SWOT Analysis. Teknik ini banyak diadopsi dan dipakai oleh sejumlah besar perusahaan kelas dunia sehingga efektivitas teknik strategi ini dapat diyakini. Berikut ini akan dipaparkan masing-masing strategi yang telah disebutkan di atas.<o:p></o:p></span></p> <p style="text-indent: 36pt; line-height: 150%;"><b style=""><span style="color: black;">Internal Factor Analysis Summary ( IFAS)<o:p></o:p></span></b></p> <p style="text-indent: 36pt; line-height: 150%;"><b style=""><span style="color: black;">Internal Strategic Factors Weight Rating Weighted Score Comments</span></b><span style="color: black;"><br /> <!--[if !supportLineBreakNewLine]--><br /> <!--[endif]--><o:p></o:p></span></p> <p style="text-indent: 36pt; line-height: 150%;"><b style=""><u><span style="color: black;">Strengths</span></u></b><span style="color: black;"><br /><b style="">S1</b> Manajemen yang berpengalaman <u>0.11 3 0.33</u><span style=""> </span>Pengetahuan dalam bidangnya<br /><b style="">S2</b> Reputasi perusahaan <u>0.15 3 0.45</u> Telah diakui di kawasan Asia<br /><b style="">S3</b> Responsif terhadap kondisi pasar <u>0.10 2 0.20</u> Siap dan adaptasi menghadapi perubahan dari keuntungan produk yang ditawarkan<br /><b style="">S4</b> Penjualan secara inden (prajual) <u>0.02 1 0.02 </u>Meringankan alokasi biaya dan modal kerja<br /><b style="">S5</b> Joint Venture dengan mitra bisnis <u>0.17 3 0.51</u> Modal kerja dan kemudahan akses serta dan pemerintah setempat fasilitas (cth. perpajakan, pembebasan lahan)<o:p></o:p></span></p> <p style="text-indent: 36pt; line-height: 150%;"><b style=""><u><span style="color: black;">Weakness<br /></span></u><span style="color: black;">W1</span></b><span style="color: black;"> Harga jual <u>0.15 4 0.60</u> Harga cukup mahal untukmasyarakat negara berkembang<br /><b style="">W2 </b>Biaya periklanan dan promosi <u>0.12 4 0.48</u><span style=""> </span>Mencari cara pemasaran yang tepat<br /><b style="">W3</b> Market positioning <u>0.10 3 0.30</u> Hanya menyasar kalangan menengah ke atas saja, membatasi ruang gerak<br /><b style="">W4</b> Konsep dan desain proyek yang sama <u>0.05 1 0.05</u><span style=""> </span>Karakter konsumen tiap negara<br />untuk setiap negara berbeda-beda<br /><b style="">W5</b> Specialized in landed house only <u>0.03 2 0.06</u> Konsumen tidak memiliki banyak<br />pilihan<o:p></o:p></span></p> <p style="text-indent: 36pt; line-height: 150%;"><b style=""><u><span style="color: black;">Total 1.00 3.00<o:p></o:p></span></u></b></p> <p style="text-indent: 36pt; line-height: 150%;"><b style=""><span style="color: black;">External Factor Analysis Summary (EFAS)<o:p></o:p></span></b></p> <p style="text-indent: 36pt; line-height: 150%;"><b style=""><span style="color: black;">External Strategic Factors Weight Rating Weighted Score Comments</span></b><span style="color: black;"><br /><b style=""><u>Opportunities</u></b><br /><b style="">O1</b> Perkembangan ekonomi Asia <u>0.12 3 0.36</u> Pertumbuhan ekonomi China, Vietnam, dan India yang tinggi<br />turut meningkatkan permintaan akan properti<br /><b style="">O2</b> Insentif dan keringanan pajak <u>0.11 4 0.44</u> Meningkatkan daya saing produk khususnya dari segi harga dari pemerintah setempat sehingga memudahkan konsumen untuk membelinya<br /><b style="">O3</b> Jumlah penduduk <u>0.04 2 0.08</u> Market share yang masih sangat besar di China dan India<br /><b style="">O4 </b>Tren pertumbuhan properti <u>0.08 3 0.24</u> Negara tujuan merupakan negara berkembang yang sangat gencar ambisius untuk membangun megaproyek fenomenal<br /><b style="">O5</b> Demand pasar yang besar <u>0.10 3 0.30</u> Permintaan akan proyek luxury yang tinggi tetapi supply masih sangat sedikit (tidak banyak pilihan yang tersedia)<o:p></o:p></span></p> <p style="text-indent: 36pt; line-height: 150%;"><b style=""><u><span style="color: black;">Threats</span></u></b><span style="color: black;"><br /><b style="">T1</b> Kompetitor internasional <u>0.10 3 0.30</u> Pengembang asal China, Malaysia, dan Singapura sangat agresif dalam menggarap pasar Asia dengan konsep yang matang<br /><b style="">T2</b> Regulasi hak milik asing dan HGB <u>0.10 2 0.20</u> Menurunkan minat investor asing untuk membeli properti di negara bersangkutan<br /><b style="">T3</b> Penolakan masyarakat lokal <u>0.07 1 0.07</u> Isu sosial dan penolakan warga lokal karena pembangunan menyebabkan polusi lingkungan dan kebisingan<br /><b style="">T4</b> Kenaikan harga pangan dan BBM <u>0.13 4 0.52</u> Mempengaruhi daya beli dan prioritas kebutuhan konsumen<br /><b style="">T5</b> Tingkat suku bunga <u>0.15 4 0.60 </u>Menghambat pembelian secara kredit dan meningkatkan biaya bunga modal<o:p></o:p></span></p> <p style="text-indent: 36pt; line-height: 150%;"><b style=""><u><span style="color: black;">Total 1.00 3.11<o:p></o:p></span></u></b></p> <p style="text-indent: 36pt; line-height: 150%;"><b style=""><span style="color: black;">Strategic Factor Analysis Summary (SFAS)<o:p></o:p></span></b></p> <p style="text-indent: 36pt; line-height: 150%;"><b style=""><span style="color: black;">Weighted InterKey Strategic Factors Weight Rating Score Short mediate Long Comments<br /> <!--[if !supportLineBreakNewLine]--><br /> <!--[endif]--><o:p></o:p></span></b></p> <p style="line-height: 150%;"><b style=""><span style="color: black;">S1</span></b><span style="color: black;"> Manajemen yang berpengalaman <u>0.10 3 0.30 x</u> Pengetahuan dan pengalaman<br /><b style="">S2</b> Reputasi perusahaan <u>0.12 4 0.48 x</u> Dikenal luas dan telah diakui di Asia<br /><b style="">S5</b> Joint venture dengan mitra bisnis dan <u>0.10 4 0.40 x </u>Modal kerja, akses dan perizinan, dan pemerintah setempat pembagian resiko<br /><b style="">W1</b> Harga jual <u>0.10 4 0.40 xx</u> Mahal untuk negara berkembang<br /><b style="">W2</b> Biaya periklanan dan promosi <u>0.06 3 0.18 x</u> Media pemasaran yang efisien dan efektif<br /><b style="">O1</b> Perkembangan ekonomi Asia <u>0.11 3 0.33 xx<span style=""> </span></u>Pertumbuhan ekonomi "raksasa Asia" yang mendekati angka dua digit (khusus China melampaui)<br /><b style="">O2</b> Insentif dan keringanan pajak <u>0.13 4 0.52 x</u> Nilai tambah produk dari pemerintah setempat<br /><b style="">T4</b> Kenaikan harga pangan dan BBM <u>0.13 4 0.52 x x</u> Mempengaruhi daya beli<br /><b style="">T5</b> Tingkat suku bunga <u>0.15 4 0.60 x x</u> Menghambat penjualan secara kredit dan biayabunga modal<o:p></o:p></span></p> <p style="text-indent: 36pt; line-height: 150%;"><b style=""><u><span style="color: black;">Total 1.00 3.73<o:p></o:p></span></u></b></p> <p style="text-indent: 36pt; line-height: 150%;"><span style="color: black;">Rating yang digunakan: 1 = kurang berpengaruh .2 = cukup berpengaruh.<span style=""> </span>3 = berpengaruh .4 = sangat berpengaruh<o:p></o:p></span></p> <p style="text-indent: 36pt; line-height: 150%;"><span style="color: black;">SWOT Matrix Internal Factors(IFAS)<o:p></o:p></span></p> <p style="text-indent: 36pt; line-height: 150%;"><span style="color: black;">ExternalFactors (EFAS) <o:p></o:p></span></p> <p style="line-height: 150%;"><span style="color: black;">1. Strenghts (S)<o:p></o:p></span></p> <p style="text-indent: 36pt; line-height: 150%;"><span style="color: black;">S1 Manajemen yang berpengalaman<br />S2 Reputasi perusahaan<br />S3 Responsif terhadap kondisi pasar<br />S4 Penjualan secara inden (prajual)<br />S5 Joint Venture dengan mitra bisnis dan pemerintah setempat <o:p></o:p></span></p> <p style="line-height: 150%;"><span style="color: black;">2. Weaknesses (W)<o:p></o:p></span></p> <p style="text-indent: 36pt; line-height: 150%;"><span style="color: black;">W1 Harga jual<br />W2 Biaya periklanan dan promosi<br />W3 Market positioning<br />W4 Konsep dan desain proyek yang sama untuk setiap negara<br />W5 Specialized in landed house only<br /> <!--[if !supportLineBreakNewLine]--><br /> <!--[endif]--><o:p></o:p></span></p> <p style="line-height: 150%;"><span style="color: black;">3. Opportunities (O)<o:p></o:p></span></p> <p style="line-height: 150%;"><span style="color: black;">O1 Perkembangan ekonomi Asia<br />O2 Insentif dan keringanan pajak dari pemerintah setempat<br />O3 Jumlah penduduk<br />O4 Tren pertumbuhan properti yang gencar<br />O5 Demand pasar yang besar <o:p></o:p></span></p> <p style="line-height: 150%;"><span style="color: black;">SO Strategies :<o:p></o:p></span></p> <p style="line-height: 150%;"><span style="color: black;">- Mengsinergikan keunggulan dari mitra bisnis dengan pengetahuan manajemen dan reputasi perusahaan untuk meningkatkan produktivitas<br />- Melalui reputasi, pengalaman, dan konsep unik yang dimiliki, perusahaan dapat berekspansi ke new emerging country seperti Eropa Timur dan Asia Pasifik <o:p></o:p></span></p> <p style="line-height: 150%;"><span style="color: black;">WO Strategies :<o:p></o:p></span></p> <p style="line-height: 150%;"><span style="color: black;">- Tingkatkan portfolio dan variasi produk<br />- Meningkatkan program training and development agar SDM-nya semakin kreatif dan inovatif menciptakan produk yang sesuai dengan selera konsumen dan tren pasar<br /> <!--[if !supportLineBreakNewLine]--><br /> <!--[endif]--><o:p></o:p></span></p> <p style="line-height: 150%;"><span style="color: black;">Threats (T)<o:p></o:p></span></p> <p style="line-height: 150%;"><span style="color: black;">T1 Kompetitor internasional<br />T2 Regulasi hak milik asing dan HGB<br />T3 Penolakan masyarakat lokal<br />T4 Kenaikan harga pangan dan BBM<br />T5 Tingkat suku bunga <o:p></o:p></span></p> <p style="line-height: 150%;"><span style="color: black;">ST Strategies :<o:p></o:p></span></p> <p style="line-height: 150%;"><span style="color: black;">- Menggandeng kompetitor agar mengurangi pesaing dan memperoleh pengetahuan baru dari kompetitor<br />- Mulai membawa perusahaan untuk go public agar memperoleh dana untuk mengembangkan bisnis dan meningkatkan kepercayaan publik <o:p></o:p></span></p> <p style="line-height: 150%;"><span style="color: black;">WT Strategies :<o:p></o:p></span></p> <p style="line-height: 150%;"><span style="color: black;">- Menetapkan harga yang terjangkau dengan tetap mempertahankan kualitas<br />- Mencari cara pemasaran yang efisien dan efektif<br />- Desain baru yang inovatif dan mengikuti tren pasar<o:p></o:p></span></p> <p style="text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="color: black;" lang="FR"><o:p> </o:p></span></p> <p style="line-height: 150%;"><span style="color: black;">2. Permasalahan dan Potensi Masalah<o:p></o:p></span></p> <p style="text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="color: black;">Sejumlah proyek dan mega proyek prestisius telah dibangun oleh Ciputra melalui perusahaannya, yaitu PT Pembangunan Jaya, Metropolitan City, dan Ciputra Group, sejumlah bangunan yang telah dibangun antara lain: super block, perumahan, perkantoran, mal, hotel, apartemen, tempat ibadah, lapangan golf, resor, dan lain-lain. Sejak tahun 2003 industri properti mengalami booming dan puncaknya terjadi pada tahun 2004. Sejumlah grup yang berkibar tahun 2003 dan 2004 di antaranya adalah Grup Ciputra, Agung Podomoro, Pakuwon Jati, Lippo, Agung Sedayu, Summarecon Agung, Jababeka, Berca, Jan Darmadi, Gapura Prima, Duta Pertiwi, Bangun Cipta Sarana, dan sebagainya. Proyek-proyek para pelaku utama itu umumnya bertebaran di Jabotabek, <st1:city st="on">Bandung</st1:City>, <st1:city st="on">Surabaya</st1:City>, <st1:city st="on">Medan</st1:City>, dan <st1:place st="on">Makassar</st1:place>. Hal ini dikarenakan faktor tingkat suku bunga yang cukup rendah sehingga meningkatkan daya beli masyarakat dan pertumbuhan industri yang cukup signifikan sehingga memerlukan gedung-gedung baru baik untuk perkantoran, hotel, pabrik, hingga tempat tinggal dan fasilitas publik lainnya. Persaingan di antara sesama pengembang besar tentu saja tidak terelakkan lagi. Hal yang menarik diamati, "pertarungan" merebut pasar properti antar para pemain besar itu akhirnya memunculkan label untuk para pemain itu. Ciputra misalnya, mempunyai megaproyek di sektor perumahan (landed house) di beberapa <st1:city st="on"><st1:place st="on">kota</st1:place></st1:City>, kondominium, perhotelan, sentra permukiman, dan super block. Trihatma Haliman dari Agung Podomoro amat tangguh di sektor apartemen/kondominium. Proyek Trihatma di antaranya adalah Pakubuwono, The Peak, <st1:place st="on"><st1:placename st="on">Sudirman</st1:PlaceName> <st1:placetype st="on">Park</st1:PlaceType></st1:place>, dan apartemen-apartemen dengan label Mediterania. PT Duta Pertiwi muncul dengan label perumahan dan trade center. Proyek-proyek yang dikerjakan di antaranya adalah ITC Mangga Dua, ITC Roxy Mas, ITC Fatmawati, ITC Permata, Bumi Serpong Damai, dan sebagainya. Summarecon Agung, grup usaha yang dipimpin Sucipto Nagaria juga meraih sukses amat besar. Apartemen, pusat perbelanjaan (misalnya Mal Kelapa Gading) dan perumahan Kelapa Gading, dan Gading Serpong. Grup Pakuwon Jati yang dipimpin Alex dan Melinda Tedja juga meraih sukses besar. </span><span style="color: black;" lang="FR">Proyek Pakuwon di Surabaya dan Jakarta mendapat sambutan besar pasar. Lihatlah misalnya proyek Plaza Tunjungan (sampai empat tahap), kondominium, Laguna Indah, Supermal, Pakuwon Trade Center, Blok M Plaza, dan Somerset Pakuwon Berlian. Kerasnya persaingan di industri properti tentu saja memaksa para pengembang untuk terus melakukan perbaikan dan menciptakan inovasi dan perubahan yang memberikan nilai tambah bagi proyek yang digarapnya sehingga memberikan kepuasan tersendiri bagi konsumen dan mendapat kepercayaan publik. Di tengah isu pemanasan global dan kerusakan lingkungan yang secara langsung memberikan dampak pada industri ini menyebabkan hanya developer yang menghadirkan proyek berkualitas yang dapat bertahan. Di tengah krisis ekonomi global yang disebabkan oleh resesi dan perlambatan ekonomi Amerika Serikat karena kasus subprime mortgage yang juga menyebabkan turunnya kepercayaan pasar di sektor properti, inflasi yang tinggi, fluktuasi suku bunga bank sentral, kenaikan harga bahan bakar minyak dan bahan pangan menyebabkan industri properti menghadapi sejumlah tantangan dan hambatan terutama turunnya daya beli masyarakat domestik sehingga pengembang harus mencari jalan keluar baru untuk tetap dapat bertahan dan mengembangkan bisnisnya. Langkah-langkah yang cepat dan tepat harus segera dilakukan sebelum peluang direbut oleh kompetitor lainnya. Salah satu langkah yang dilakukan Ciputra Group yaitu menggarap peluang dan pasar potensial baru di luar negeri. </span><span style="color: black;">Strategi ini akan menyebabkan perubahan status Ciputra Group menjadi Multinational Corporation. <span style=""> </span>Ekspansi ke luar negeri diduga kuat merupakan langkah Ciputra Group untuk mencari pendapatan baru di luar negeri karena ketatnya persaingan properti domestik sehingga mengurangi “porsi kue” dan menggerus marjin domestik Ciputra Group disamping semakin mahal dan sedikit tanah di kota-kota besar yang tersedia untuk dibangun khusunya di pulau Jawa. Disini akan dibahas bagaimana Ciputra Group for Overseas Project (CGOP) mengibarkan bendera Ciputra Group di luar negeri. Ekspansi di luar negeri telah dilakukan oleh Ciputra Group melalui salah satu unit bisnisnya yaitu Ciputra Group for Overseas Project (CGOP) yang mengandalkan konsep township development dan mixed used, Ciputra Group menghadirkan beberapa megaproyek yang telah berhasil ataupun yang sedang dibangun, seperti di Vietnam (Ciputra Hanoi International City), Kamboja (Grand Phnom Penh International City), dan India (Kolkata West International City). Untuk kedepannya Ciputra Group akan menggarap negara-negara lainnya antara lain di China (Sanghai, Wohan, propinsi Guangxi, dan <st1:city st="on">Nanjing</st1:City>), Timur Tengah (<st1:country-region st="on">Pakistan</st1:country-region> dan <st1:country-region st="on"><st1:place st="on">Qatar</st1:place></st1:country-region>), dan Polandia. Di tengah sejumlah rencana dan proyek ambisius di luar negeri yang sedang maupun yang akan dilaksanakan, Ciputra Group harus mampu menganalisa segala kekuatan, kelemahan, peluang, maupun lingkungan perusahaan. Dengan menggunakan hasil analisa tersebut diharapkan Ciputra Group akan dapat mengoptimalkan kekuatannya, meminimalkan atau mengeliminasi kelemahan, mampu mengelola resiko serta hambatan/tantangan, dan memaksimalkan setiap peluang yang ada. Selain itu perusahaan juga harus dapat memahami keinginan dan kebutuhan konsumen dengan menggunakan teknik analisa outside-in. Hal ini bertujuan untuk mengenal karakter konsumen yang berbeda-beda di setiap negara sehingga perusahaan dapat menghadirkan produk yang tepat dan dapat diterima oleh konsumen mancanegaranya. Dengan melakukan langkah-langkah tersebut perusahaan akan memperoleh reputasi yang baik dari stakeholders sehingga mempermudah akses untuk proyek-proyek selanjutnya. Perusahaan juga harus mempertimbangkan perbedaan budaya, regulasi, dan peraturan yang mungkin berbeda-beda di setiap negara, seperti perpajakan, hak kepemilikan, tata cara periklanan, tanggung jawab sosial kepada publik, hingga aturan local content.<o:p></o:p></span></p>Handijayahttp://www.blogger.com/profile/00660791765642697695noreply@blogger.com0tag:blogger.com,1999:blog-5353142428731706132.post-68729470487342598512010-03-18T19:17:00.000-07:002010-03-18T19:20:03.572-07:00E-Commerce Proposal<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">AN ELECTRONIC COMMERCE PROPOSAL<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">presented by<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">MADE HANDIJAYA DEWANTARA<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" spt="75" preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"> <v:stroke joinstyle="miter"> <v:formulas> <v:f eqn="if lineDrawn pixelLineWidth 0"> <v:f eqn="sum @0 1 0"> <v:f eqn="sum 0 0 @1"> <v:f eqn="prod @2 1 2"> <v:f eqn="prod @3 21600 pixelWidth"> <v:f eqn="prod @3 21600 pixelHeight"> <v:f eqn="sum @0 0 1"> <v:f eqn="prod @6 1 2"> <v:f eqn="prod @7 21600 pixelWidth"> <v:f eqn="sum @8 21600 0"> <v:f eqn="prod @7 21600 pixelHeight"> <v:f eqn="sum @10 21600 0"> </v:formulas> <v:path extrusionok="f" gradientshapeok="t" connecttype="rect"> <o:lock ext="edit" aspectratio="t"> </v:shapetype><v:shape id="Picture_x0020_0" spid="_x0000_s1026" type="#_x0000_t75" alt="warrior-logo-head.jpg" style="'position:absolute;left:0;text-align:left;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image001.jpg" title="warrior-logo-head"> </v:shape><![endif]--><!--[if !vml]--><span style="position: absolute; z-index: 251649536; left: 0px; margin-left: 93px; margin-top: 25px; width: 285px; height: 344px;"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image002.jpg" alt="warrior-logo-head.jpg" shapes="Picture_x0020_0" height="344" width="285" /></span><!--[endif]--><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">ELECTRONIC COMMERCE MANAGER<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><!--[if gte vml 1]><v:shapetype id="_x0000_t136" coordsize="21600,21600" spt="136" adj="10800" path="m@7,l@8,m@5,21600l@6,21600e"> <v:formulas> <v:f eqn="sum #0 0 10800"> <v:f eqn="prod #0 2 1"> <v:f eqn="sum 21600 0 @1"> <v:f eqn="sum 0 0 @2"> <v:f eqn="sum 21600 0 @3"> <v:f eqn="if @0 @3 0"> <v:f eqn="if @0 21600 @1"> <v:f eqn="if @0 0 @2"> <v:f eqn="if @0 @4 21600"> <v:f eqn="mid @5 @6"> <v:f eqn="mid @8 @5"> <v:f eqn="mid @7 @8"> <v:f eqn="mid @6 @7"> <v:f eqn="sum @6 0 @5"> </v:formulas> <v:path textpathok="t" connecttype="custom" connectlocs="@9,0;@10,10800;@11,21600;@12,10800" connectangles="270,180,90,0"> <v:textpath on="t" fitshape="t"> <v:handles> <v:h position="#0,bottomRight" xrange="6629,14971"> </v:handles> <o:lock ext="edit" text="t" shapetype="t"> </v:shapetype><v:shape id="_x0000_s1027" type="#_x0000_t136" style="'position:absolute;" fillcolor="#06c" strokecolor="#9cf" strokeweight="1.5pt"> <v:shadow on="t" color="#900"> <v:textpath style="'font-family:" trim="t" fitpath="t" string="THE KUTA WARRIOR HOTEL"> </v:shape><![endif]--><!--[if !vml]--><span style=""> <table align="left" cellpadding="0" cellspacing="0"> <tbody><tr> <td height="9" width="74"><br /></td> </tr> <tr> <td><br /></td> <td><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image003.gif" alt="THE KUTA WARRIOR HOTEL" shapes="_x0000_s1027" height="44" width="384" /></td> </tr> </tbody></table> </span><!--[endif]--><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <br /> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: right; line-height: 150%;" align="right"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">PRESENT TO MANAGEMENT AND BOARD OF EXECUTIVE<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: right; line-height: 150%;" align="right"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">KUTA, BALI, DECEMBER 21<sup>ST</sup> 2009 <o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: right; line-height: 150%;" align="right"><!--[if gte vml 1]><v:rect id="_x0000_s1028" style="'position:absolute;left:0;text-align:left;" strokeweight="3pt"> <v:stroke linestyle="thinThin"> <v:textbox> <![if !mso]> <table cellpadding="0" cellspacing="0" width="100%"> <tr> <td><![endif]> <div> <p class="MsoNormal" style="'margin-bottom:0cm;margin-bottom:.0001pt'"><i style="'mso-bidi-font-style:normal'">TABLE OF CONTENT :<o:p></o:p></i></p> <p class="MsoNormal" style="'margin-bottom:0cm;margin-bottom:.0001pt'"><i style="'mso-bidi-font-style:normal'">1. INTRODUCTION<o:p></o:p></i></p> <p class="MsoNormal" style="'margin-bottom:0cm;margin-bottom:.0001pt;"><i style="'mso-bidi-font-style:">2. MARKET SEGMENTATION, DEMAND, AND NEEDS IDENTIFICATION <o:p></o:p></i></p> <p class="MsoNormal" style="'margin-bottom:0cm;margin-bottom:.0001pt;"><i style="'mso-bidi-font-style:normal'"><span style="'mso-bidi-font-weight:bold'">3. E-COMMERCE STRATEGY<o:p></o:p></span></i></p> <p class="MsoNormal" style="'margin-bottom:0cm;margin-bottom:.0001pt'"><i style="'mso-bidi-font-style:normal'">4. <span style="'color:black;mso-bidi-font-weight:">E-COMMERCE TACTICAL RECOMMENDATIONS</span><o:p></o:p></i></p> <p class="MsoNormal" style="'margin-bottom:0cm;margin-bottom:.0001pt'"><i style="'mso-bidi-font-style:normal'">5. HOTEL’S FACILITIES<o:p></o:p></i></p> <p class="MsoNormal" style="'margin-bottom:0cm;margin-bottom:.0001pt;"><i style="'mso-bidi-font-style:normal'">6. E-COMMERCE PROBLEM ANTICIPATED<o:p></o:p></i></p> <p class="MsoNormal" style="'margin-bottom:0cm;margin-bottom:.0001pt'"><i style="'mso-bidi-font-style:normal'">7. CONCLUSION<o:p></o:p></i></p> <p class="MsoNormal" style="'margin-bottom:0cm;margin-bottom:.0001pt'"><i style="'mso-bidi-font-style:normal'">E-COMMERCE MODEL<o:p></o:p></i></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><![endif]--><!--[if !vml]--><span style=""> <table align="left" cellpadding="0" cellspacing="0"> <tbody><tr> <td height="13" width="12"><br /></td> </tr> <tr> <td><br /></td> <td><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image004.gif" alt="Text Box: TABLE OF CONTENT : 1. INTRODUCTION 2. MARKET SEGMENTATION, DEMAND, AND NEEDS IDENTIFICATION 3. E-COMMERCE STRATEGY 4. E-COMMERCE TACTICAL RECOMMENDATIONS 5. HOTEL’S FACILITIES 6. E-COMMERCE PROBLEM ANTICIPATED 7. CONCLUSION E-COMMERCE MODEL" shapes="_x0000_s1028" height="251" width="362" /></td> </tr> </tbody></table> </span><!--[endif]--><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <br /> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><br /> <!--[if !supportLineBreakNewLine]--><br /> <!--[endif]--><o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">I. INTRODUCTION<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><b style=""><span style="font-size: 12pt; line-height: 150%;"><o:p> </o:p></span></b></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><b style=""><span style="font-size: 12pt; line-height: 150%;">1.1. Definition of Electronic Commerce</span></b></span><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span class="longtext"><span style="background: white none repeat scroll 0% 50%; font-size: 12pt; line-height: 150%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;">Electronic commerce or e-commerce is the distribution, purchase, sale, marketing of goods and services through electronic systems such as the Internet or television, www, or other computer networks. E-commerce can involve electronic funds transfer, electronic data interchange, automated inventory management systems, and automatic data collection systems. See the information technology industry e-commerce activities as the application and implementation of e-business (e-business) related to commercial transactions, such as electronic funds transfers, SCM (supply chain management), e-marketing (e-marketing) , or online marketing (online marketing), online transaction processing (online transaction processing), electronic data interchange (electronic data interchange / EDI), etc.. </span></span><span style="background: white none repeat scroll 0% 50%; font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span class="longtext"><span style="background: white none repeat scroll 0% 50%; font-size: 12pt; line-height: 150%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;">E-commerce or e-commerce is part of e-business, in which the scope of e-business more broadly, not just commercial but also include the mix of business partners, customer service, etc. and jobs. Apart from www., network technologies, e-commerce also requires database technology or data base (databases), e-mail or electronic mail (e-mail), and the form of non-computer technology as well as other delivery systems, and tools for e-payment </span></span><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">this trade. E-commerce was first introduced in 1994 when first-electronic banner used for promotional and advertising in a web-page (website). According to Forrester Research, electronic commerce generated sales worth U.S. $ 12.2 billion in 2003. <span style="background: white none repeat scroll 0% 50%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;">According to another report in October 2006, online retail revenues of non-travel in the United States expected to reach the quarter-trillion U.S. dollars in 2011. </span></span></span><span style="background: white none repeat scroll 0% 50%; font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><b style=""><span style="font-size: 12pt; line-height: 150%;"><o:p> </o:p></span></b></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><b style=""><span style="font-size: 12pt; line-height: 150%;">1.2. E-Commerce History</span></b></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">The term "electronic commerce" has changed over time. Initially, electronic commerce meant the use of commercial transactions, such as the use of EDI to send commercial documents like purchase orders or invoices electronically. </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span class="longtext"><span style="background: white none repeat scroll 0% 50%; font-size: 12pt; line-height: 150%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;">Then he developed into an activity that have a more precise term "Web commerce" - the purchase of goods and services via the World Wide Web via secure servers (HTTPS), a special server protocol that uses encryption to keep important data customers. </span></span><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">At first when the web became famous in the community in 1994, many journalists predicted that e-commerce will become a new economic sector. However, only about four years later as the HTTPS secure protocol enters a mature and widely used. Between 1998 and 2000 many businesses in the U.S. and Europe to develop this trade website. </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><b style=""><span style="font-size: 12pt; line-height: 150%;"><o:p> </o:p></span></b></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><b style=""><span style="font-size: 12pt; line-height: 150%;">1.3. E-Commerce Objectives</span></b></span><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span class="longtext"><span style="background: white none repeat scroll 0% 50%; font-size: 12pt; line-height: 150%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;">In many cases, an e-commerce companies can survive not only rely on strength alone product, but with a reliable management team, timely delivery, good service, organizational structure is good business, infrastructure and network security, web site design </span></span><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">good, several factors which include : </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">1. Provide competitive pricing </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">2. Purchases provide a responsive, fast, and friendly. </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">3. Providing information goods and services a complete and clear. </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">4. Provides many bonuses such as coupons, special offers, and discounts. </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">5. Giving special attention such as the proposed purchase. </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">6. Providing a sense of community for discussion, input from customers, and others. </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">7. Facilitate the trading activities </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><b style=""><span style="background: white none repeat scroll 0% 50%; font-size: 12pt; line-height: 150%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;">1.4. Business Applications </span></b></span><b style=""><span style="background: white none repeat scroll 0% 50%; font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;"><o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span class="longtext"><span style="background: white none repeat scroll 0% 50%; font-size: 12pt; line-height: 150%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;">Some common applications related to e-commerce are : </span></span><span style="background: white none repeat scroll 0% 50%; font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 36pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">•<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">E-mail and Messaging </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 36pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">•<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">Content Management Systems </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 36pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">•<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">Documents, spreadsheets, databases </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 36pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">•<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">Accounting and financial system </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 36pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">•<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">shipping and ordering information </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 36pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">•<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">Reporting information from the client and the enterprise </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 36pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">•<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">System of domestic and international payments </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 36pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">•<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">Newsgroup </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 36pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">•<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">On-line Shopping </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 36pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span class="longtext"><span style="font-size: 12pt; line-height: 150%;"><span style="">•<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span></span><!--[endif]--><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">Conferencing<o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><span style="font-size: 12pt; line-height: 150%;"><o:p> </o:p></span></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><b style=""><span style="font-size: 12pt; line-height: 150%;">1.5. Benefit<o:p></o:p></span></b></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><span style="font-size: 12pt; line-height: 150%;"><span style=""> </span>By using this electronic commerce strategy, there’re some benefits will be get such as follows :<o:p></o:p></span></span></p> <ol style="margin-top: 0cm;" start="1" type="1"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">Increasing our total revenue by 30% total increased.<o:p></o:p></span></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">Increasing our total room occupancy rate from 60% into 70% average room occupancy.<o:p></o:p></span></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">Increasing our market segment from 4 countries into 6 countries.<o:p></o:p></span></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">Making close relationship between our customer and our staffs<o:p></o:p></span></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">Making easier way for the customer to serve a room<o:p></o:p></span></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">Providing all information about our product effectively efficiently<o:p></o:p></span></span></li></ol> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><b style=""><span style="font-size: 12pt; line-height: 150%;"><span style=""> </span></span></b></span><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">Those facts is very inspired me to create a new concepts of our hotel marketing. We must make a new innovative plan from old marketing into a new marketing with based on electronic trade and commerce. Our old marketing strategy is still not satisfied us because we’re only got 60% of room occupancy total and about only 50% of them are the double room occupancy. That’s why the board of executive made a new position to manage this marketing strategy professionally. The board of executive choose me as The Electronic Commerce Manager and by making this proposal, I want to create a new strategy for this electronic commerce. Here’s The Proposal of Electronic Commerce Kuta Warrior Hotel.<o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">2. MARKET SEGMENTATION, DEMAND, AND NEEDS IDENTIFICATION <o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Table 01. Our Market Segment<o:p></o:p></span></b></p> <table class="MsoNormalTable" style="width: 198pt; margin-left: 85.6pt; border-collapse: collapse;" border="0" cellpadding="0" cellspacing="0" width="264"> <tbody><tr style="height: 21.75pt;"> <td style="border: 1pt solid windowtext; padding: 0cm 5.4pt; width: 24pt; height: 21.75pt;" nowrap="nowrap" valign="bottom" width="32"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b><span style="font-family: "Calibri","sans-serif"; color: black;">No <o:p></o:p></span></b></p> </td> <td style="border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0cm 5.4pt; width: 126pt; height: 21.75pt;" nowrap="nowrap" valign="bottom" width="168"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b><span style="font-family: "Calibri","sans-serif"; color: black;">Origin / Market segment<o:p></o:p></span></b></p> </td> <td style="border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0cm 5.4pt; width: 48pt; height: 21.75pt;" nowrap="nowrap" valign="bottom" width="64"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b><span style="font-family: "Calibri","sans-serif"; color: black;">Percent<o:p></o:p></span></b></p> </td> </tr> <tr style="height: 15pt;"> <td style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 5.4pt; width: 24pt; height: 15pt;" nowrap="nowrap" valign="bottom" width="32"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: right; line-height: normal;" align="right"><span style="font-family: "Calibri","sans-serif"; color: black;">1<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 126pt; height: 15pt;" nowrap="nowrap" valign="bottom" width="168"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-family: "Calibri","sans-serif"; color: black;">Australian<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 48pt; height: 15pt;" nowrap="nowrap" valign="bottom" width="64"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: right; line-height: normal;" align="right"><span style="font-family: "Calibri","sans-serif"; color: black;">50%<o:p></o:p></span></p> </td> </tr> <tr style="height: 15pt;"> <td style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 5.4pt; width: 24pt; height: 15pt;" nowrap="nowrap" valign="bottom" width="32"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: right; line-height: normal;" align="right"><span style="font-family: "Calibri","sans-serif"; color: black;">2<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 126pt; height: 15pt;" nowrap="nowrap" valign="bottom" width="168"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-family: "Calibri","sans-serif"; color: black;">Indonesia<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 48pt; height: 15pt;" nowrap="nowrap" valign="bottom" width="64"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: right; line-height: normal;" align="right"><span style="font-family: "Calibri","sans-serif"; color: black;">30%<o:p></o:p></span></p> </td> </tr> <tr style="height: 15pt;"> <td style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 5.4pt; width: 24pt; height: 15pt;" nowrap="nowrap" valign="bottom" width="32"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: right; line-height: normal;" align="right"><span style="font-family: "Calibri","sans-serif"; color: black;">3<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 126pt; height: 15pt;" nowrap="nowrap" valign="bottom" width="168"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-family: "Calibri","sans-serif"; color: black;">Japan<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 48pt; height: 15pt;" nowrap="nowrap" valign="bottom" width="64"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: right; line-height: normal;" align="right"><span style="font-family: "Calibri","sans-serif"; color: black;">15%<o:p></o:p></span></p> </td> </tr> <tr style="height: 15pt;"> <td style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 5.4pt; width: 24pt; height: 15pt;" nowrap="nowrap" valign="bottom" width="32"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: right; line-height: normal;" align="right"><span style="font-family: "Calibri","sans-serif"; color: black;">4<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 126pt; height: 15pt;" nowrap="nowrap" valign="bottom" width="168"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-family: "Calibri","sans-serif"; color: black;">Others Asia and Europe<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 5.4pt; width: 48pt; height: 15pt;" nowrap="nowrap" valign="bottom" width="64"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: right; line-height: normal;" align="right"><span style="font-family: "Calibri","sans-serif"; color: black;">5%<o:p></o:p></span></p> </td> </tr> </tbody></table> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; 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line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <br /> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span></span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">As the graphic above shows that shows Australian is the strongest market. And then Indonesia is still as dominate Asian Market segment. Moreover, Japan still become our market segment because it’s make 15% contribution of our total revenue. Our last market segmentation are others Asia and Europe. Both of them give 5% contribution from our total market segmentation. As the graphic above, we can know that most of our market segmentation is come from outside (foreign country). Outside market segmentation means we must keep a strong relationship with them because most of our guest will be not come directly, however they must reserve their room at first before they come as a guest.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Based on the source from internet, I already know that all of our market segments are the internet users actively. <span class="longtext"><span style="background: white none repeat scroll 0% 50%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;">The Internet is now believed to be a powerful tool for marketing the product. There’re quite a lot of people are also unfamiliar Indonesia with credit card payment online. This is different from conditions in the U.S., Europe and Australia, which used to using credit cards online as a means of payment. In Indonesia, there’re about 500.000 internet users approximately increased in a year. It’s not too different with others market segment like Japan, Australia, and also Europe.<o:p></o:p></span></span></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span class="longtext"><span style="background: white none repeat scroll 0% 50%; font-size: 12pt; line-height: 150%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;"><span style=""> </span>Those facts shows us how much important the electronic commerce for electronic marketing. First, we must create a new concept electronic marketing which can increase our total market segmentation. Second, we must conduct a new strategy to keep strong relationship with our market segmentation to ensure they will come back for the others opportunity. And last but not least, by using electronic commerce strategy, we hope we can give easier way for our market segmentation to reserve our room.</span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; text-transform: uppercase;"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">3. E-COMMERCE STRATEGY<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">After we know about how is necessary the electronic commerce is, then we must create any strategy for using the electronic marketing. The Kuta Warrior is three star hotel in Kuta, and Kuta is one of famous beach destination in the world. It will be not too hard to attract our tourist to come to Kuta. For some strategies, we must look at four and five star hotel electronic marketing strategies. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">At any stage, organizations can use their e-marketing capability to achieve the business goals of acquisition, retention, and operational cost savings. At each stage, the organization should track and record responses to inform future campaigns and lay the foundation for the next stage of development.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><!--[if gte vml 1]><v:shape id="Picture_x0020_3" spid="_x0000_s1029" type="#_x0000_t75" style="'position:absolute;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image007.emz" title="" grayscale="t"> </v:shape><![endif]--><!--[if !vml]--><span style="position: absolute; z-index: 251652608; left: 0px; margin-left: -1px; margin-top: 27px; width: 529px; height: 544px;"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image008.gif" shapes="Picture_x0020_3" height="544" width="529" /></span><!--[endif]--><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Table 02. Four Stages of Strategic Development<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Hotels by Stages of Strategic Development<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><!--[if gte vml 1]><v:shape id="Picture_x0020_4" spid="_x0000_s1030" type="#_x0000_t75" style="'position:absolute;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image009.emz" title="" grayscale="t"> </v:shape><![endif]--><!--[if !vml]--><span style=""> <table align="left" cellpadding="0" cellspacing="0"> <tbody><tr> <td height="0" width="12"><br /></td> </tr> <tr> <td><br /></td> <td><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image010.gif" shapes="Picture_x0020_4" height="370" width="512" /></td> </tr> </tbody></table> </span><!--[endif]--><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: right; line-height: 150%;" align="right"><i style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: black;"><o:p> </o:p></span></i></p> <br /> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: right; line-height: 150%;" align="right"><i style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: black;">Source : ION Organization 2009<o:p></o:p></span></i></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: black;"><span style=""> </span></span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: black;">Those two stages chart shows us how is strategic commerce happen in today’s organization marketing. Firstly, they use website for electronic commerce strategy. Some big hotels has its own website, directly connected with some chain hotels. For us as three star hotel, it will be wisely if we create the hotels own private website. Secondly, for email publications, it’ll be necessary especially for reservations process. We must make create a newsletter monthly, quarterly, or one-off. This email publications also has the functions as a links back into the our private website. The email publications also can be used as initial gathering of preferences.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: black;"><span style=""> </span>Strategy number three is about how we care about the audience specific. There’re some strategic for this stage, several of them is making regularly monthly newsletter. When our guest has know our website, and start to reserve the room, the books engine must be connected directly into the website. For easier bookings, the reserve page must be simple-audience but specific customization. <span style=""> </span>The highest stage of this strategy is automated rules-based / business integration. On this stage, e-newsletter distributed with promotion release. It must be there’s some incentives and sophisticated to use online channel like special rate.<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: black;">4. E-COMMERCE TACTICAL RECOMMENDATIONS<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: black;">A 360-degree e-mail marketing strategy takes into account every aspect of the marketing process to conceptualize and plan an integrated solution that can best leverage a hotel’s existing client-base and capture new clients through all ongoing and up-selling opportunities. The tactics outlined below are a sampling of some of the more fundamental aspects of successful online marketing efforts.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: black;">1. <span style=""> </span><b><i>Be prompt<o:p></o:p></i></b></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: black;">The first rule is to send a newsletter as the confirmation e-mail upon registration. If an e-newsletter is produced monthly, then send the latest edition. Or, if we can only send a confirmation e-mail, be sure to specify the timeframe in which they can expect to receive their first e-newsletter. The user doesn't know if "soon" means the next day or the next month. When a user takes the time to supply contact information on a website, they are actively seeking information and will expect immediate results.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: black;">2. <b><i>Personalize, but not pigeon-hole</i></b><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: black;">Gather basic data about our registered users, such as which destinations and types of activities that interest them the most. If possible, tailor our subsequent communications to this data, but avoid rigid classifications that will pigeonhole customers, or we may miss opportunities.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">For example, if Ms. Lee has specifically stated that she is interested in golfing in Sanur, it is likely that this "top-of-mind" preference pertains to her next trip. We then have the unique opportunity to ensure the next communication we send her is relevant, and therefore more likely to appeal to her. Remember, however, that this initial preference does not mean she won't be interested in a spa package at our property in Kuta for her next holiday.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Developing our own interested e-mail list combined with precision marketing will result in much higher sales conversion than purchased lists and unsolicited e-mail. In our experience, precision e-mail marketing can generate an average click-through rate of 10–15%, rising to up to 50% for filtered e-mail lists. Evolving the technology and operational processes to provide customized e-newsletters will take time and investment, but our customers will appreciate it, and their favorable impression of our brand will be maintained or even improved.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">3. <b><i>Be action-oriented<o:p></o:p></i></b></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">We want our users to act on what we're sending them. Ensure that our website contains the information that these potential guests will need to make their booking decision, such as offer details, terms and conditions, and available hotel amenities and services. Provide support to them if they want to make inquiries or book rooms online. Our booking engine should automatically populate the booking form with the relevant offer details and should display the advertised rate, so that the user knows they are getting what they expect. Many hotel websites make the mistake of requiring the user to re-select the hotel and displaying the rack rate instead of the advertised rate. If we want people to use online channels, the service should be just as good or better than what they would get from calling our telephone reservations line or a travel agent.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">4. <b><i>Explore local opportunities<o:p></o:p></i></b></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Remember that e-mail marketing is not limited to monthly e-newsletters to potential guests. Its greatest strength is as an extremely personal and customizable communication channel with all of our existing and potential customers. As a deluxe Asian hotel, out-of-country visitors aren't our only potential target for e-marketing, what about our local client ? It is provide 30% contribution. E-marketing is relatively low-cost to implement, and e-mail lists of our local customers will be easier to obtain than lists of foreigners wishing to visit our hotel.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">5. <b><i>Capitalize on existing assets – Loyalty Programs<o:p></o:p></i></b></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Leverage an existing asset, such as an airline partner mileage program or our own loyalty program, as incentives for our customers to switch to online channels. This could be across all hotels or just targeting certain properties or rooms where increased traffic is needed.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Loyalty programs have been extremely successful in creating significant increases in the number of reservations booked and sold directly online. This is because they allow we to target the most valuable and active customers and reward them for transacting with we directly.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: black;">Here are some ideas for promotions to move customers online through a loyalty program:<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">a. <b>Award bonus points or miles<o:p></o:p></b></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">This campaign is for rooms booked online within a finite period of time (e.g. six weeks) and should be communicated three to four weeks prior to the promotion start date so there is time to change people's behaviour and get them to book and to benefit from the promotion. The simpler the message the more effective it will be. Focus on what the reward points will deliver in terms of free accommodation or upgrades rather than the number of points awarded.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">b. <b>Reduce redemption requirements for online bookings<o:p></o:p></b></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">There will be times when certain properties have excess capacity. This would be a good time to reduce the miles or points to qualify for a reward stay booked online. We could also tactically reduce the number of points needed for a room upgrade when the situation permits – for example, a member reserving a deluxe room online could enjoy superior status for 50% of the usual points. This is a good switch from other hotels and where travel policies do not allow superior status.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">c. <b>Let online users book rooms for cash plus points<o:p></o:p></b></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Offer members who do not have enough points for a complete redemption the opportunity to book rooms online for cash plus points. This is a good way to drive incremental revenue. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">d. <b>Use online channels to acquire new members<o:p></o:p></b></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Attract new members to our loyalty program by offering an activation bonus for booking online. This can be a good tool for converting an existing database (e.g. food & beverage) or a list we have as a result of an association into program members and rewarding their next stay. For example, anyone joining our loyalty program and booking online within 6 months of joining receives 500, 750 and 1,000 bonus points for standard, deluxe and superior rooms respectively. We could consider increasing this bonus if we need to increase the number of new members.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Another and proven means of getting new members is a "Member Get Member" campaign, which is particularly suited to online execution for ease of management and cost effectiveness. Also referred to as "viral marketing", existing members nominate friends, family and colleagues to join. The member will earn bonus points for each nominee who joins. The referring member then earns a variable bonus based on the room rate whenever the new member books online.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">5. HOTEL FACILITIES<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span></span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">After we see the necessary things about website, it’ll be so important for us to explain all of the guest facilities in our website. As the electronic commerce strategy in the last chapter, our guest must be see our monthly newsletter. On these newsletter, we must describe all of the facilities in our hotel as follows, guestroom, restaurant, bar, room service, and laundry service. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">5.1. Guest Rooms (150)<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><!--[if gte vml 1]><v:shape id="_x0000_s1031" type="#_x0000_t75" style="'position:absolute;left:0;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image011.jpg" title="CIMG4760"> </v:shape><v:shape id="_x0000_s1033" type="#_x0000_t75" style="'position:absolute;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image012.jpg" title="CIMG5298"> </v:shape><v:shape id="_x0000_s1032" type="#_x0000_t75" style="'position:absolute;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image013.jpg" title="CIMG3957"> </v:shape><![endif]--><!--[if !vml]--><span style="position: relative; z-index: 251656704;"><span style="position: absolute; left: 7px; top: -1px; width: 478px; height: 230px;"> <table align="left" cellpadding="0" cellspacing="0"> <tbody><tr> <td height="0" width="0"><br /></td> <td width="282"><br /></td> <td width="8"><br /></td> <td width="40"><br /></td> <td width="108"><br /></td> <td width="40"><br /></td> </tr> <tr> <td height="1"><br /></td> <td colspan="2"><br /></td> <td colspan="2" rowspan="2" align="left" valign="top"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image014.jpg" shapes="_x0000_s1032" height="111" width="148" /></td> </tr> <tr> <td height="110"><br /></td> <td rowspan="3" align="left" valign="top"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image015.jpg" shapes="_x0000_s1031" height="211" width="282" /></td> </tr> <tr> <td height="8"><br /></td> </tr> <tr> <td height="93"><br /></td> <td colspan="2"><br /></td> <td colspan="2" rowspan="2" align="left" valign="top"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image016.jpg" shapes="_x0000_s1033" height="111" width="148" /></td> </tr> <tr> <td height="18"><br /></td> </tr> </tbody></table> </span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <br /> <p class="MsoNormalCxSpLast" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style=""> </span>The Kuta Warrior Hotel has 150 rooms in total, that all rooms is standard room. As the three star hotel, we give normal rate about Rp 600.000,00 per night for all of our room. Standard facilities of our guestrooms are :</p> <p class="MsoListParagraphCxSpFirst" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style=""><span style="">a.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]-->2 type of view :<span style=""> </span>beach view, and garden view (beach view has special rate)</p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style=""><span style="">b.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]-->Twin bedded or double bedded</p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style=""><span style="">c.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]-->Facilities down pillows and duvets</p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style=""><span style="">d.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]-->Non allergic and orthopedic pillow</p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style=""><span style="">e.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]-->100% cotton oversized bath towels</p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style=""><span style="">f.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]-->Robes and slippers</p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style=""><span style="">g.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]-->Hairdryer</p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style=""><span style="">h.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]-->Complimentary premium toilet ries</p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style=""><span style="">i.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]-->Iron and ironing board</p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style=""><span style="">j.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]-->Tea/coffee maker</p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style=""><span style="">k.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]-->In room save</p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style=""><span style="">l.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]-->Multiline telephone</p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style=""><span style="">m.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]-->Colour television</p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style=""><span style="">n.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]-->Shower and bathtub</p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style=""><span style="">o.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]-->Laundry service</p> <p class="MsoListParagraphCxSpLast" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-align: justify; text-indent: -14.2pt; line-height: 150%;"><!--[if !supportLists]--><span style=""><span style="">p.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]-->Porter service for check in and check out</p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span></span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">At the end of this website, we must put the remark that the rate is not include 21% tax and service. It is according into our electronic commerce strategy that we must describe our facilities into the guest by simple but clearly.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">5.2. Food and Beverage Services<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Coffee Shop<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Coffee shop is one of restaurant in our hotel and it’s close to the lobby. It has 50 seats in maximum capacity. Coffee shop always open for breakfast, lunch, and dinner. We’re focused on European and Australian food in this restaurant. It is because we want to provide 70 % of our market segments, especially Australia (50% of our market segment). We’ll describe this restaurant in the website and the reservation link directly into the monthly newsletter.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><!--[if gte vml 1]><v:shape id="_x0000_s1035" type="#_x0000_t75" alt="Four Seasons Resort Bali at Jimbaran Bay - Dining : Taman Wantilan Perched 30 metres (100 feet) above the shoreline, Taman Wantilan's open-sided pavilion design features a two-tiered roof and is modelled after a traditional Balinese wantilan, or village meeting place." style="'position:absolute;left:0;text-align:left;margin-left:97.55pt;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image017.jpg" href="file:///E:\Four%20Seasons\taman_wantilan_files\BAL_102_320x400_web-large.jpg"> </v:shape><![endif]--><!--[if !vml]--><span style=""> <table align="left" cellpadding="0" cellspacing="0"> <tbody><tr> <td height="2" width="130"><br /></td> </tr> <tr> <td><br /></td> <td><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image018.jpg" alt="Four Seasons Resort Bali at Jimbaran Bay - Dining : Taman Wantilan Perched 30 metres (100 feet) above the shoreline, Taman Wantilan's open-sided pavilion design features a two-tiered roof and is modelled after a traditional Balinese wantilan, or village meeting place." shapes="_x0000_s1035" height="125" width="157" /></td> </tr> </tbody></table> </span><!--[endif]--><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <br /> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>For electronic commerce strategy, we must explain all of menu that we offered to the guest. (See electronic commerce strategy)<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Appetizer<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Caesar salad<span style=""> </span>Rp 17.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Mixed green salad<span style=""> </span>Rp 17.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Parma Ham and cantaloupe Melon<span style=""> </span>Rp.14.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Garvlax <span style=""> </span>Rp.27.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";">SOUP<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Tomato Soup<span style=""> </span>Rp.20.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Seafood Choweder<span style=""> </span>Rp.17.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Crab and Corn Soup<span style=""> </span>Rp.27.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";">LIGHT MEAL<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Work fried Bean Curd<span style=""> </span>Rp.18.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Bread Chicken Breast<span style=""> </span>Rp.17.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Pan-fried Red Fillet<span style=""> </span>Rp.19.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";">FROM THE GRILL<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">King prawn<span style=""> </span>Rp.28.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Seafood Skewer<span style=""> </span>Rp.19.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Fish of the day<span style=""> </span>Rp. 19.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Australian Sirloin Steak<span style=""> </span>Rp. 28.000 (market segments)<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Australian tenderloin Steak 200 gram<span style=""> </span>Rp.18.000 (market segments)<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Australian Lamb Chops<span style=""> </span>Rp.18.000 (market segments)<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Roasted Chicken Breast<span style=""> </span>Rp. 33.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Bacon-Wrapped Pork Tenderloin Skewers<span style=""> </span>Rp.33.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";">DESSERT<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Layerd carmel, walnut and pumpkin cake<span style=""> </span>Rp.75.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Tropical fruit<span style=""> </span>Rp.69.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Cheese cake<span style=""> </span>Rp.75.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Mango and pasiion, frut crème brulle<span style=""> </span>Rp.75.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Ice cream ir sorbet by the scoop<span style=""> </span>Rp.31.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Indonesian Food Restaurant<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><!--[if gte vml 1]><v:shape id="_x0000_s1034" type="#_x0000_t75" alt="Four Seasons Resort Bali at Jimbaran Bay - Dining The mood at PJ's is always upbeat and casual." style="'position:absolute;left:0;text-align:left;margin-left:99.05pt;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image019.jpg" href="file:///E:\Four%20Seasons\dining_files\BAL_107_320x400_web-large.jpg"> </v:shape><![endif]--><!--[if !vml]--><span style="position: absolute; z-index: 251659776; left: 0px; margin-left: 132px; margin-top: 164px; width: 173px; height: 138px;"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image020.jpg" alt="Four Seasons Resort Bali at Jimbaran Bay - Dining The mood at PJ's is always upbeat and casual." shapes="_x0000_s1034" height="138" width="173" /></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">The other restaurant is Indonesian Food Restaurant and it has beach view. It has 30 seats in maximum capacity. This restaurant always open for lunch, and dinner. This restaurant is for providing 30 % of our market segments (Indonesia). That’s why we offer Indonesian food focused in this restaurant. However, we also offer another Asian food for this restaurant. Some of them are halal food. We’ll describe this restaurant in the website and the reservation link directly into the monthly newsletter.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>For electronic commerce strategy, we must explain all of menu that we offered to the guest. (See electronic commerce strategy)<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Appetizer<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Gado-gado<span style=""> </span>Rp 10.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Satay and ketupat<span style=""> </span>Rp 10.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Pecel Bali<span style=""> </span>Rp 15.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";">ASIAN SELECTION<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Soto Ayam<span style=""> </span>Rp. 28.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Soup Buntut<span style=""> </span>Rp.18.000<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Nasi goreng<span style=""> </span>Rp.28.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Mie kuah<span style=""> </span>Rp.28.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Mie goreng<span style=""> </span>Rp.25.000<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Phad thai<span style=""> </span>Rp.43.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Tom ka gai<span style=""> </span>Rp.45.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Rending sapi<span style=""> </span>Rp.35.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Kare<span style=""> </span>Rp.41.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Ikan gurame<span style=""> </span>Rp.37.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Szechewan<span style=""> </span>Rp.48.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";">DESSERT<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Rujak Cingur<span style=""> </span>Rp 20.000<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Sup buah<span style=""> </span>Rp 17.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Es buah<span style=""> </span>Rp 15.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Es campur<span style=""> </span>Rp 15.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Hotel Bar<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>The<span style=""> </span>third food and beverage outlet of our hotel is bar. We put the bar in two of our restaurant. We provide some beverages on this bar. Because of our market segments come from Australia and Indonesia, so we put some halal and alcoholic beverages on this bar. We also will put it on our website design and put it as a link.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";">GIN<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">GORDON<span style=""> </span>Rp 50.000<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">BOMBAY SAPPHIRE<span style=""> </span>Rp 60.000<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">TANQUERAY<span style=""> </span>Rp 55.000<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";">RUM<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">MALIBU<span style=""> </span>Rp 45.000<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">BACARDI LIGHT<span style=""> </span>Rp.65.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";">VODKA</span></b><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><br />SMIRNOFF<span style=""> </span>Rp 40.000<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">STOLICHNAYA<span style=""> </span>Rp 55.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">CIROC<span style=""> </span>Rp 48.000<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";">SPECIAL COFFEE<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">IRISH<span style=""> </span>Rp 20.000<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">ITALIAN<span style=""> </span>Rp 30.000<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">PRINCE CHARLES<span style=""> </span>Rp 50.000<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">MEXICAN<span style=""> </span>Rp 35.000<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";">FRESH FRUIT BLENDS<span style=""> </span><o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">BANANA AND STRAWBERRY<span style=""> </span>Rp 25.000<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">PINEAPPLE AND COCONUT<span style=""> </span>Rp 15.000<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">PAPAYA AND WATERMELON<span style=""> </span>Rp 10.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">MIXED FRUIT JUICE<span style=""> </span>Rp 17.000<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";">MINERAL WATER<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">EQUIL NATURAL<span style=""> </span>Rp 10.000<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">EQUIL SPARKLING<span style=""> </span>Rp. 12.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">LARGE EVIAN<span style=""> </span>Rp. 15.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">LARGE ACQUA PANNA<span style=""> </span>Rp. 60.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">AQUA<span style=""> </span>Rp. <span style=""> </span>5.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";">SOFT DRINKS/SODAS<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">COKE<span style=""> </span>Rp 10.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">SPRITE<span style=""> </span>Rp<span style=""> </span>8.000<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">BITTER LEMON<span style=""> </span>Rp.18.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">FRESHLY SQUEZED LIMEADE<span style=""> </span>Rp. 25.000<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Room Service<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span></span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">For the guest which want to get their meals in the rooms, we also provide room service. Most of these menu comes from Indonesian Food Restaurant and Coffee shop. Room service is available 24 hours for our guest.<b style=""><o:p></o:p></b></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span></span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">At the end of this website, we must put the remark that the rate is not include 21% tax and service. It is according into our electronic commerce strategy that we must describe our facilities into the guest by simple but clearly.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">5.3. Laundry Service<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span></span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Last but not least, we also provide laundry service for our guest. This kind of service must be explained in our private website to attract our guest to use this facilities.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">6. E-COMMERCE PROBLEM ANTICIPATED<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span class="longtext"><span style="background: white none repeat scroll 0% 50%; font-size: 12pt; line-height: 150%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;">Implementation of Online marketing strategy (e-marketing) the right will help be expand our hotel's business market, and the website our company will have added value because it can support our company's business development. </span></span><span style="background: white none repeat scroll 0% 50%; font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span class="longtext"><span style="background: white none repeat scroll 0% 50%; font-size: 12pt; line-height: 150%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;">Homepage is a means of promotion in the world of cyberspace or the internet. The development of cyberspace today's world so fast. Until now, Internet users in Indonesia have amounted to approximately 500,000 Internet users. That amount will increase with increasing amount of people will understand the benefits of the Internet, both for the purpose of information, entertainment or for business purposes, especially in the face the competition in a free market economy later. The condition is a potential new segment for the company to expand its business market share. After make a calculation, we will prepare about Rp 20.000.000,00 for making a homepage for this electronic commerce completely.</span></span><span style="background: white none repeat scroll 0% 50%; font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span class="longtext"><span style="background: white none repeat scroll 0% 50%; font-size: 12pt; line-height: 150%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;">In today’s global industry, there’re some problem facing homepage electronic commerce. A lot of homepage, some of them, hotel’s homepage are lonely. Most of them are not recognized perfectly.The success of a site depends on many factors. </span></span><span style="background: white none repeat scroll 0% 50%; font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span class="longtext"><span style="background: white none repeat scroll 0% 50%; font-size: 12pt; line-height: 150%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;">Firstly is design of the homepage. A homepage / website should look attractive, but in accordance with the building purpose of the website. Image positioning, navigation is easy and not confusing, as well as a clear material, but not boring. </span></span><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">Besides the speed factor also access the website, this is what should really be noted. <span style="background: white none repeat scroll 0% 50%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;">If a homepage / website have access to the old rate, then it is not impossible, the visitors will going out soon, but otherwise if its access speed, the visitor will feel at home, especially if supported by an attractive site appearance and not boring. </span></span></span><span style="background: white none repeat scroll 0% 50%; font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">Second is Content. Content of a site must also be able to bring netter to enjoy it. <span style="background: white none repeat scroll 0% 50%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;">Give the things that can create opportunities netter for a little pro-active, provide facilities, games, forums, and surveys, or anything else that is more formal, such as feedback, aspirations, or contact netter, so netter feel I have a place on the site </span>. Give a little attention with a speech or a newsletter, through mailing lists, etc.. </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span class="longtext"><span style="font-size: 12pt; line-height: 150%;">Last but not least is e-Marketing. Online promotion is one of the main key to the success of a homepage / website. Tricks and strategies that fit in conducting e-marketing to a homepage / website determines whether or not a lot of visitors, and the existence of a website for the future. </span></span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">7. CONCLUSION<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>After discussed with all management, we can conclude that we must change our marketing strategy from old marketing into electronic marketing especially in electronic commerce. For this strategy, we must make an integrated management and operational module. We built our homepage with url : <a href="http://www.kutawarriorhotel.com/">www.kutawarriorhotel.com</a>. For our personal mail, we provide it by using this email address : <a href="mailto:reservation@kutawarriorhotel.com">reservation@kutawarriorhotel.com</a>. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">ENCLOSURE<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><!--[if gte vml 1]><v:shape id="_x0000_s1037" type="#_x0000_t75" style="'position:absolute;left:0;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image021.emz" title=""> </v:shape><![endif]--><!--[if !vml]--><span style="position: absolute; z-index: 251662848; left: 0px; margin-left: 29px; margin-top: 19px; width: 375px; height: 230px;"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image022.gif" shapes="_x0000_s1037" height="230" width="375" /></span><!--[endif]--><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">E-COMMERCE HOMEPAGE MODEL<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><!--[if gte vml 1]><v:shape id="_x0000_s1038" type="#_x0000_t75" style="'position:absolute;left:0;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image023.emz" title=""> </v:shape><![endif]--><!--[if !vml]--><span style=""> <table align="left" cellpadding="0" cellspacing="0"> <tbody><tr> <td height="12" width="187"><br /></td> </tr> <tr> <td><br /></td> <td><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image024.gif" shapes="_x0000_s1038" height="279" width="291" /></td> </tr> </tbody></table> </span><!--[endif]--><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><!--[if gte vml 1]><v:shape id="_x0000_s1039" type="#_x0000_t75" style="'position:absolute;left:0;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image025.emz" title=""> </v:shape><v:shape id="_x0000_s1040" type="#_x0000_t75" style="'position:absolute;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image026.emz" title=""> </v:shape><![endif]--><!--[if !vml]--><span style=""> <table align="left" cellpadding="0" cellspacing="0"> <tbody><tr> <td height="4" width="48"><br /></td> <td width="10"><br /></td> <td width="375"><br /></td> <td width="57"><br /></td> </tr> <tr> <td height="290"><br /></td> <td><br /></td> <td align="left" valign="top"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image027.gif" shapes="_x0000_s1040" height="290" width="375" /></td> </tr> <tr> <td height="38"><br /></td> </tr> <tr> <td height="763"><br /></td> <td colspan="3" align="left" valign="top"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image028.gif" shapes="_x0000_s1039" height="763" width="442" /></td> </tr> </tbody></table> </span><!--[endif]--><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p>Handijayahttp://www.blogger.com/profile/00660791765642697695noreply@blogger.com0tag:blogger.com,1999:blog-5353142428731706132.post-63614352968699210932010-03-18T17:50:00.000-07:002010-03-18T19:16:47.398-07:00HOSPITALITY BOOK SUMMARIES<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">A. Book about Tourism<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%;"><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" spt="75" preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"> <v:stroke joinstyle="miter"> <v:formulas> <v:f eqn="if lineDrawn pixelLineWidth 0"> <v:f eqn="sum @0 1 0"> <v:f eqn="sum 0 0 @1"> <v:f eqn="prod @2 1 2"> <v:f eqn="prod @3 21600 pixelWidth"> <v:f eqn="prod @3 21600 pixelHeight"> <v:f eqn="sum @0 0 1"> <v:f eqn="prod @6 1 2"> <v:f eqn="prod @7 21600 pixelWidth"> <v:f eqn="sum @8 21600 0"> <v:f eqn="prod @7 21600 pixelHeight"> <v:f eqn="sum @10 21600 0"> </v:formulas> <v:path extrusionok="f" gradientshapeok="t" connecttype="rect"> <o:lock ext="edit" aspectratio="t"> </v:shapetype><v:shape id="Picture_x0020_2" spid="_x0000_s1029" type="#_x0000_t75" alt="eTourism" href="http://images.pearsoned-ema.com/jpeg/large/9780582357402.jp" style="'position:absolute;" allowoverlap="f" button="t"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image001.jpg" title="eTourism"> <w:wrap anchory="line"> </v:shape><![endif]--><!--[if !vml]--><span style=""> <table align="left" cellpadding="0" cellspacing="0"> <tbody><tr> <td height="2" width="384"><br /></td> </tr> <tr> <td><br /></td> <td><a href="http://images.pearsoned-ema.com/jpeg/large/9780582357402.jp"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image002.jpg" alt="eTourism" shapes="Picture_x0020_2" border="0" height="154" width="117" /></a></td> </tr> </tbody></table> </span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <br /> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">1. Title : <a href="http://images.pearsoned-ema.com/jpeg/large/9780582357402.jpg"><span style="font-size: 11pt; line-height: 150%; font-family: "Constantia","serif";">http://images.pearsoned-ema.com/jpeg/large/9780582357402.jpg</span></a><span style="">e Tourism<o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Information technology for strategic tourism management<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">2. Author : <a href="http://www.pearsoned.co.uk/Bookshop/Results.asp?iCurPage=1&Type=1&Author=Dimitrios+Buhalis&Download=1&SearchTerm=Dimitrios+Buhalis" title="More by Dimitrios Buhalis"><span style="color: windowtext; text-decoration: none;">Dimitrios Buhalis</span></a><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">3. Publisher : Pearson Education Press, U.S.A.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">4. Published on : November 2002<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">5. Characteristics : Paperback, 408 pages <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>ISBN13: 9780582357402<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>ISBN10: 0582357403<span style=""><!--[if gte vml 1]><v:shape id="Picture_x0020_2" spid="_x0000_i1025" type="#_x0000_t75" style="'width:21pt;height:13.5pt;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image003.png" title="filler-white"> </v:shape><![endif]--><!--[if !vml]--><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image004.jpg" shapes="Picture_x0020_2" border="0" height="18" width="28" /><!--[endif]--></span><span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%;"><a name="Description"></a><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">6. Summary : <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">The book is aimed at advanced undergraduate and postgraduate students in business, tourism and hospitality programs that need to explore how they can use (Information Communication Technology) ICT in a strategic context. It is also anticipated that researchers and practitioners will find it useful and stimulating.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">This book addresses the digitization of all processes and value chains in the tourism, travel, hospitality and catering industries. By analyzing the new technological trends it provides a solid basis for analyzing the impacts of the Information Communication Technology (ICT) revolution on the tourism industry. The book adopts a strategic management and marketing perspective for tourism enterprises and destinations. It suggests that e-Tourism revolutionizes all business processes, the entire value chain as well as the strategic relationships of tourism organizations with all their stakeholders. It additionally focuses on how ICTs are employed in airlines, hotels, travel agencies, tour operators and destinations management organizations. The book demonstrates that e Tourism increasingly determines the competitiveness of the organization, and therefore, it is critical for the competitiveness of the industry in the longer term. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><a name="Contents"></a><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">7. Contents :<o:p></o:p></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">1)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">List of figures, tables and case studies <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">2)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Foreword <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">3)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Acknowledgements<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">4)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">About the author <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">5)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Preface <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">6)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">The information and communication technologies revolution and strategic management: issues – challenges – trends <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">7)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">1. Information and communication technologies: evolution and revolution <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">8)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">2. Implications of the ICT revolution for business and strategy <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">9)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">3. E Tourism: the dynamic interaction of ICTs and tourism <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">10)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">4. Demand-driven e Tourism <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">11)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">5. Supply-driven e Tourism <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">12)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">6. Operational management and distribution in e Tourism <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">13)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">7. e Airlines <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">14)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">8. e Hospitality <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">15)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">9. e Tour operators <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">16)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">10. e Travel agencies <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">17)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">11. e Destinations <o:p></o:p></span></p> <p class="MsoListParagraphCxSpLast" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">18)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">12. e Tourism: synthesis and a vision of the future <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><a name="Features"></a><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">8. Features<o:p></o:p></span></p> <ul style="margin-top: 0cm;" type="disc"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Strategic perspective demonstrates the contribution of ICTs to tourism organizations' competitiveness <o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">A wealth of international examples ensure global application and relevance <o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Extensive use of case studies and illustrative examples demonstrate the link between theory and real world tourism situations <o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Further discussion topics encourage students to analyze further the information covered <o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Extensive bibliography and further reading encourage further study <o:p></o:p></span></li></ul> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 36pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 10pt; line-height: 150%; font-family: Symbol;"><span style="">·</span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Associated website featuring up-to-date FT articles and power point slides create a comprehensive teaching and learning package.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">B. Book about Hospitality<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%;"><!--[if gte vml 1]><v:shape id="Picture_x0020_9" spid="_x0000_s1028" type="#_x0000_t75" style="'position:absolute;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image005.png" title=""> </v:shape><![endif]--><!--[if !vml]--><span style="position: absolute; z-index: 2; margin-left: 331px; margin-top: 2px; width: 104px; height: 137px;"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image006.jpg" shapes="Picture_x0020_9" height="137" width="104" /></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">1. Title : Heads in Beds<b><o:p></o:p></b></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Hospitality and Tourism Marketing<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">2. Author : <a href="http://www.pearsoned.co.uk/Bookshop/Results.asp?iCurPage=1&Type=1&Author=Ivo+Raza&Download=1&SearchTerm=Ivo+Raza" title="More by Ivo Raza"><span style="color: windowtext; text-decoration: none;">Ivo Raza</span></a><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">3. Publisher : Pearson Education Press, U.S.A. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">4. Published on : July 2004<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">5. Characteristic : Paperback, 272 pages <o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 72pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">ISBN13: 9780131101005<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 72pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">ISBN10: 0131101005<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">6. Summary :<b><o:p></o:p></b></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">An excellent supplemental text for courses in Hospitality Management, Travel and Tourism Marketing, Travel Promotion and Sales, and Destination Marketing. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">This factual, how-to book for hospitality and tourism students addresses the issues from a practitioner's point-of-view, providing a realistic and comprehensive look at what their jobs and responsibilities will be. Focusing on the practical side of managing hospitality, travel and tourism marketing, this text includes several topics not covered <i>anywhere else</i>—marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">7. Contents :<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">1. Hospitality & Marketing</span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">2. The Market</span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">3. Products </span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">4. Branding </span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">5. Advertising</span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">6. How to Create Better Brochures and Collateral Materials</span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">7. Public Relations</span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">8. Promotions</span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">9. 25 Proven Ways to Reach Travel Agents</span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">10. COOP Marketing: How to Get the Best Results from Marketing Through Wholesalers and Tour-Operators</span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">11. Internet Marketing</span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">12. Loyalty Marketing </span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">13. Marketing Operations </span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">14. Behind the Budget</span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Appendix: The Marketing Plan</span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">8. Features :<o:p></o:p></span></p> <ul style="margin-top: 0cm;" type="disc"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Comprehensive coverage of all key areas of hospitality and tourism</span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">—Discusses topics from the practical standpoint of an actual practitioner. <o:p></o:p></span></li><ul style="margin-top: 0cm;" type="circle"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Gives <i>students </i>a realistic, in-depth look at the industry. Provides <i>instructors</i> with a good practical complement to any hospitality and tourism textbook. <o:p></o:p></span></li></ul></ul> <ul style="margin-top: 0cm;" type="disc"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Specific practical advice</span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">—Gives tips for managing various marketing activities, such as developing products and brands, working with suppliers, creating better marketing materials, etc., as well as insight, examples, and little-known facts that provide a superior overview of the entire marketing process. <o:p></o:p></span></li><ul style="margin-top: 0cm;" type="circle"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Presents students with advice that can be discussed and put to immediate use, whether at work or as a class project. <o:p></o:p></span></li></ul></ul> <ul style="margin-top: 0cm;" type="disc"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Real-work examples from hospitality, travel, tourism, and beyond</span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">—Includes examples from both hospitality and non-hospitality companies and brands. <o:p></o:p></span></li><ul style="margin-top: 0cm;" type="circle"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Gives students a cohesive overall picture of travel marketing, making the text relevant for any career in the industry they might choose. <o:p></o:p></span></li></ul></ul> <ul style="margin-top: 0cm;" type="disc"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Unique topics</span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">—Covers subjects that have not been discussed in other texts on the market, such as markeing to travel agents, COOP marketing, and loyalty marketing. <o:p></o:p></span></li><ul style="margin-top: 0cm;" type="circle"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Provides students with a text written for the marketing professional, allowing them to take immediate charge. <o:p></o:p></span></li></ul></ul> <ul style="margin-top: 0cm;" type="disc"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Project highlights, lists, and brief glossaries of commonly-used terms. </span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p></o:p></span></li><ul style="margin-top: 0cm;" type="circle"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Gives <i>students </i>an interesting, lively text that will prove useful in their future careers. Provides <i>instructors</i> with excellent pedagogy not available in other supplemental texts. <o:p></o:p></span></li></ul></ul> <ul style="margin-top: 0cm;" type="disc"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Stimulating illustrations</span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">—Includes a multitude of interesting illustrations. <o:p></o:p></span></li><ul style="margin-top: 0cm;" type="circle"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Help to highlight the topics, raise questions, and challenge the student. <o:p></o:p></span></li></ul></ul> <ul style="margin-top: 0cm;" type="disc"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Reader friendly.</span><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"> <o:p></o:p></span></li><ul style="margin-top: 0cm;" type="circle"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Supports students' comprehension by its practical and conversational tone. <o:p></o:p></span></li></ul></ul> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><a name="Author"></a><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">9. Author :<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><i><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span>Ivo Raza</span></i><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"> is a branding consultant and founder of Brandhaus, a full-service marketing agency that specializes in integrated marketing solutions for hospitality, travel, and tourism clients. He has developed brand strategies, directed advertising campaigns, and managed marketing projects for a variety of companies and brands including Allegro Resorts, Viva Wyndham Resorts, Karisma Hotels, El Dorado Resorts, Jack Tar Village Resorts, Occidental Hotels, Royal Hideaway, Schick, Blue Diamond, Kraft Foods, Boston Beer, and others. For seven years, No was in charge of marketing at Allegro, which he helped grow into the largest chain of all-inclusive resorts. His professional mantra is: "Don't out-spend. Out-brand." He lives in Miami, Florida, and may be reached at ivo@brandhaus.net. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 150%;" align="center"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">C. Book about Tour and Travel</span></b><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><a href="http://images.pearsoned-ema.com/jpeg/large/9780582404441.jpg"><span style="font-size: 11pt; line-height: 150%; font-family: "Constantia","serif";">http://images.pearsoned-ema.com/jpeg/large/9780582404441.jpg</span></a><o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">1. Title : <span style="">Business Travel</span><b style=""><o:p></o:p></b></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; line-height: 150%;"><!--[if gte vml 1]><v:shape id="Picture_x0020_4" spid="_x0000_s1027" type="#_x0000_t75" alt="Business Travel" href="http://images.pearsoned-ema.com/jpeg/large/9780582404441.jp" style="'position:absolute;" allowoverlap="f" button="t"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image007.jpg" title="Business Travel"> <w:wrap anchory="line"> </v:shape><![endif]--><!--[if !vml]--><span style="position: absolute; z-index: 3; margin-left: 341px; margin-top: 16px; width: 115px; height: 151px;"><a href="http://images.pearsoned-ema.com/jpeg/large/9780582404441.jp"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image008.jpg" alt="Business Travel" shapes="Picture_x0020_4" border="0" height="151" width="115" /></a></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">2. Author : <a href="http://www.pearsoned.co.uk/Bookshop/Results.asp?iCurPage=1&Type=1&Author=Rob+Davidson&Download=1&SearchTerm=Rob+Davidson" title="More by Rob Davidson"><span style="color: windowtext; text-decoration: none;">Rob Davidson</span></a>, <a href="http://www.pearsoned.co.uk/Bookshop/Results.asp?iCurPage=1&Type=1&Author=+Beulah+Cope&Download=1&SearchTerm=+Beulah+Cope" title="More by Beulah Cope"><span style="color: windowtext; text-decoration: none;">Beulah Cope</span></a><o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">3. Publisher : Pearson Education Press, U.S.A.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">4. Published on : Dec 2002<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">5. Characteristics : Paperback, 304 pages <o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 72pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style=""> </span><span style=""> </span>ISBN13: 9780582404441<br /><span style=""> </span>ISBN10: 0582404444<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">6. Summary : <o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">For all undergraduate, postgraduate and diploma students of Travel and Tourism this book provides a comprehensive, in-depth study of the business tourism market worldwide, an analysis of the relevant theoretical issues and a detailed investigation of the practice of managing and organizing facilities for the business travel and tourism market. Both theoretical and practical issues are illustrated by extensive case-studies and end-of-chapter discussion questions allow students to test their knowledge and understanding. <o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Readership : A core text for Undergraduate, Postgraduate and Diploma students following courses in Business Travel and Tourism. Suitable for advanced level courses in business travel offered by the Guild of British Travel Agents and practitioners involved in the distribution and/or supply of business travel and tourism services. Supplementary reading for undergraduate Hospitality Management courses.<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><a href="file:///D:/DEDEK%20for%20Tourism%20Intitute/Semester%205/English%20Professional/Book%20for%20English/Travel%205.htm#topofpage"><span style="color: windowtext; text-decoration: none;">top</span></a><o:p></o:p></span></p> <p class="MsoNormalCxSpLast" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">7. Contents :<o:p></o:p></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">1)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">PREFACE<br />ACKNOWLEDGEMENTS<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">2)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">1. INTRODUCTION TO BUSINESS TRAVEL<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Case-study: EIBTM: a new look for the 21st century<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">3)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">2 INDIVIDUAL BUSINESS TRAVEL<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Case-study: The Guild of European Business Travel Agents and the UK’s Guild of Business Travel Agents<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Case-study: Business Travel International<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">4)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">3. THE MEETINGS INDUSTRY<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Case-study: The Austria Center, Vienna<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Case-study: Meeting in Madrid<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">5)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">4. INCENTIVE TRAVEL<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Case-study: Iceland as an incentive destination<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Case-study: Golf developments in Scotland<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">6)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">5. THE EXHIBITIONS INDUSTRY<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Case-study: National Starch & Chemical<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Case-study: CeBIT, Hanover<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">7)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">References<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">8)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Glossary of terms<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">9)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">6. CORPORATE HOSPITALITY<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Case-study: Legoland, Windsor<o:p></o:p></span></p> <p class="MsoListParagraphCxSpLast" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%;"><!--[if !supportLists]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><span style="">10)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">7. THE BUSINESS AND PLEASURE INTERFACE APPENDIX 1 KEY BUSINESS TRAVEL ASSOCIATIONS <o:p></o:p></span></p> <p class="MsoNormalCxSpFirst" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">8. Features :<o:p></o:p></span></p> <ul style="margin-top: 0cm;" type="disc"><li class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Written by experienced lecturers specialising in business travel teaching and research. <o:p></o:p></span></li><li class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">A comprehensive and in-depth study of the worldwide business tourism market. <o:p></o:p></span></li><li class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Packed with detailed case studies and examples. <o:p></o:p></span></li><li class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Covers topical issues such as the use of information and communications. technology, return-on-investment, ethical issues and the impact of terrorism on business travel. <o:p></o:p></span></li><li class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Strong pedagogical structure includes learning objectives, suggestions for further research, a comprehensive glossary of terms and full references.<o:p></o:p></span></li></ul> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: center; line-height: 150%;" align="center"><!--[if gte vml 1]><v:shape id="Picture_x0020_16" spid="_x0000_s1026" type="#_x0000_t75" alt="Cover" style="'position:absolute;left:0;text-align:left;margin-left:266.3pt;"> <v:imagedata src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image009.gif" title="Cover"> </v:shape><![endif]--><!--[if !vml]--><span style="position: absolute; z-index: 4; left: 0px; margin-left: 355px; margin-top: 23px; width: 128px; height: 161px;"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image009.gif" alt="Cover" shapes="Picture_x0020_16" height="161" width="128" /></span><!--[endif]--><b style=""><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">D. Book about English<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">1. Title : Heads Up <span class="orange">(NEW)</span><o:p></o:p></span></p> <h3 style="margin-top: 0cm; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: windowtext; font-weight: normal;">English level:<o:p></o:p></span></h3> <p style="margin: 0cm 0cm 0.0001pt; text-align: justify; line-height: 150%;">Beginner to Intermediate</p> <p style="margin: 0cm 0cm 0.0001pt; text-align: justify; line-height: 150%;">2. Author : <a href="http://www.oup.com/bios/elt/iannuzzi_s/?cc=gb">Susan Iannuzzi</a> and James Styring</p> <h3 style="margin-top: 0cm; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: windowtext; font-weight: normal;">3. Publisher : Oxford University Press, London, U.K.<o:p></o:p></span></h3> <h3 style="margin-top: 0cm; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: windowtext; font-weight: normal;">4. Published on : October 2009<o:p></o:p></span></h3> <h3 style="margin-top: 0cm; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: windowtext; font-weight: normal;">5. Description :<o:p></o:p></span></h3> <p style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;">The flexible English course that features motivating material from pop culture to interesting world facts.</p> <h3 style="margin-top: 0cm; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: windowtext; font-weight: normal;">6. Overview :<o:p></o:p></span></h3> <p style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 150%;">Easy-to-teach material, clear layout, and a "Present less, practice more" methodology makes this course ideal for teachers with limited contact hours.</p> <h3 style="margin-top: 0cm; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: windowtext; font-weight: normal;">7. Key features :<o:p></o:p></span></h3> <ul style="margin-top: 0cm;" type="disc"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Reading texts focus on topics teenagers can relate to. Examples include popular TV shows, superheroes, the Internet, computer games, and the lives of teenagers around the world.<o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Study skills activities in the Review sections practise useful learning techniques, such as making your own dictionary and methods for recording vocabulary.<o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Cross-curricular lessons focus on interesting and unusual subjects, from cave paintings to re-using waste products.<o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Song pages help motivate students with an engaging story and a variety of musical genres.<o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Workbook-style grammar and vocabulary section at the back of the Student Book provides reference material and extra activities.<o:p></o:p></span></li><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Components offer maximum teacher support. A special Teacher's Edition of the Student Book provides answers for quick reference. A Teacher's Resource Book and Test Builder CD-ROM provide detailed lesson plans, extra worksheets, and test material.<o:p></o:p></span></li></ul> <h3 style="margin-top: 0cm; text-align: justify; line-height: 150%;"><a name="assoc_isbns"></a><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: windowtext; font-weight: normal;">8. ISBN index :<o:p></o:p></span></h3> <h3 style="margin-top: 0cm; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: windowtext; font-weight: normal;">Heads Up 1<o:p></o:p></span></h3> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Student Book with MultiROM<span style=""> </span>978-0-19-412325-9<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Workbook<span style=""> </span>978-0-19-412302-0<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Teacher's Book<span style=""> </span>978-0-19-412303-7<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Teacher's Resource Book<span style=""> </span>978-0-19-412304-4<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Class Audio CD<span style=""> </span>978-0-19-412305-1<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Test Builder CD-ROM<span style=""> </span>978-0-19-412306-8<o:p></o:p></span></p> <h3 style="margin-top: 0cm; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: windowtext; font-weight: normal;">Heads Up 2<o:p></o:p></span></h3> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Student Book with MultiROM<span style=""> </span>978-0-19-412327-3<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Workbook<span style=""> </span>978-0-19-412308-2<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Teacher's Book<span style=""> </span>978-0-19-412309-9<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Teacher's Resource Book<span style=""> </span>978-0-19-412310-5<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Class Audio CD<span style=""> </span>978-0-19-412311-2<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Test Builder CD-ROM<span style=""> </span>978-0-19-412312-9<o:p></o:p></span></p> <h3 style="margin-top: 0cm; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: windowtext; font-weight: normal;">Heads Up 3<o:p></o:p></span></h3> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Student Book with MultiROM<span style=""> </span>978-0-19-412329-7<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Workbook<span style=""> </span>978-0-19-412314-3<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Teacher's Book<span style=""> </span>978-0-19-412315-0<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Teacher's Resource Book<span style=""> </span>978-0-19-412316-7<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Class Audio CD<span style=""> </span>978-0-19-412317-4<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Test Builder CD-ROM<span style=""> </span>978-0-19-412318-1<o:p></o:p></span></p> <h3 style="margin-top: 0cm; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif"; color: windowtext; font-weight: normal;">Heads Up 4<o:p></o:p></span></h3> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Student Book with MultiROM<span style=""> </span>978-0-19-412331-0<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Workbook<span style=""> </span>978-0-19-412320-4<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Teacher's Book<span style=""> </span>978-0-19-412321-1<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Teacher's Resource Book<span style=""> </span>978-0-19-412322-8<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Class Audio CD<span style=""> </span>978-0-19-412323-5<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";">Test Builder CD-ROM<span style=""> </span>978-0-19-412324-2<o:p></o:p></span></p> <p class="MsoNormalCxSpMiddle" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: "Times New Roman","serif";"><o:p> </o:p></span></p>Handijayahttp://www.blogger.com/profile/00660791765642697695noreply@blogger.com0tag:blogger.com,1999:blog-5353142428731706132.post-9970165809598568402009-10-16T02:20:00.000-07:002009-10-16T02:30:15.979-07:00PARIWISATA SUNGAI UNTUK DENPASAR YANG BERBUDAYA<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjTaLGSJ-HAohxizBttXTIyMirZfuzpAe5RuBzEuajJA_vViGLPh9nBaXJrh_VtWCjBzjrPzoQVpypTjcQuIavgzBliVvyOeQ5wNN9xpgmF2Sn3Xi3LTjfgLPNdccaEqA_pCHaj0fa0npV/s1600-h/321115055_a49760c49a.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 150px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjTaLGSJ-HAohxizBttXTIyMirZfuzpAe5RuBzEuajJA_vViGLPh9nBaXJrh_VtWCjBzjrPzoQVpypTjcQuIavgzBliVvyOeQ5wNN9xpgmF2Sn3Xi3LTjfgLPNdccaEqA_pCHaj0fa0npV/s200/321115055_a49760c49a.jpg" alt="" id="BLOGGER_PHOTO_ID_5393127635771669970" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM8p7s0gZTiDQzBjDM-soZJnCis2z0Dl-Cgu355SiPeHDA6lw-JHxPUC-vp70BVQvZHivsxj0mJfvTqtEnmF6ZPnA_j-kkC9Dp_4wdsrsd9VgnfZ_keD-CcxTX8wqy4MsvwW3hIz1WTqtk/s1600-h/IMG_2440,+DPS+Tukad+Badung+2007.JPG"><img style="cursor: pointer; width: 200px; height: 150px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM8p7s0gZTiDQzBjDM-soZJnCis2z0Dl-Cgu355SiPeHDA6lw-JHxPUC-vp70BVQvZHivsxj0mJfvTqtEnmF6ZPnA_j-kkC9Dp_4wdsrsd9VgnfZ_keD-CcxTX8wqy4MsvwW3hIz1WTqtk/s200/IMG_2440,+DPS+Tukad+Badung+2007.JPG" alt="" id="BLOGGER_PHOTO_ID_5393127411216636850" border="0" /></a><br /><span style="font-size:100%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfNGqDXFedc7Ahr715BtiwOM5d-anIbWES6HFmDFpOPKBNHzRvbToqH7Mf_iclhWctJ0k8RUwM_wBSU2VsVrA8NsGQAJIXXbT9tg5g5uxNfrLAL-wyli72D5YAtrmmqB1AvRa9oFgLlPRK/s1600-h/banjir.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 200px; height: 150px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfNGqDXFedc7Ahr715BtiwOM5d-anIbWES6HFmDFpOPKBNHzRvbToqH7Mf_iclhWctJ0k8RUwM_wBSU2VsVrA8NsGQAJIXXbT9tg5g5uxNfrLAL-wyli72D5YAtrmmqB1AvRa9oFgLlPRK/s200/banjir.jpg" alt="" id="BLOGGER_PHOTO_ID_5393126940900396754" border="0" /></a><br /></span> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" >Bali baru saja menjadi tuan rumah konferensi tingkat dunia anti <i style="">global warming</i>. Bali mendobrak dunia untuk menyelamatkan lingkungan dan bumi secara global untuk kehidupan umat manusia. Pada saat bersejarah tersebut seakan-akan membuat khalayak internasional tercengang. Bagaimana tidak ? Bali yang terkenal dengan surga wisata ternyata mampu menjamu tamu-tamu asingnya sehingga mereka mampu menghasilkan sebuah keputusan bahwa dunia perlu mengantisipasi <i style="">global warming</i>. Bali juga mampu melanjutkan perjuangan masyarakat peduli lingkungan yang sebelumnya telah dituangkan di Protokol Kyoto.<span style=""> </span>Selain itu, menjadi tuan rumah konferensi anti pemanasan global tingkat internasional membawa persepsi rakyat dunia bahwa Bali adalah pulau yang sangat peduli dengan lingkungan hidupnya sendiri.<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><span style=""> </span>Apakah persepsi tersebut benar adanya? Sayangnya, Bali yang menjadi tuan rumah justru tidak mengindahkan lingkungan hidupnya sendiri. Yang paling utama justru terjadi di ibukotanya sendiri yaitu Denpasar. Seiring dengan perkembangan pariwisata, Bali pada umumnya dan Denpasar pada khususnya didatangi oleh banyak orang dari penjuru dunia. Menjadi kota yang padat ternyata tidak selalu menguntungkan Denpasar. Efek terburuk yang diterimanya adalah rusaknya lingkungan hidup kota ini. Bencana yang paling sering ditemui di Kota Denpasar adalah banjir. Penyebab utamanya tentunya karena saluran air khususnya sungai yang tidak tertata dengan baik. Maka tidak salah kiranya kita menyimpulkan bahwa matinya nyawa lingkungan hidup di Denpasar terletak pada rusaknya ekosistem perairan darat atau sungainya. Jadi, apakah persepsi tersebut cocok menggambarkan karakter budaya lingkungan hidup rakyat Bali ?<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><span style=""> </span>Mau tidak mau, suka tidak suka, Bali harus berperan serta dalam pelestarian lingkungan hidup minimal dengan memelihara lingkungan lokalnya sendiri. Sebenarnya, terdapat sebuah jenis wisata yang dapat merealisasikan hal tersebut. Sebuah jenis wisata yang juga telah menginspirasi Inggris dan Australia, merubah kedua negara ini sehingga mereka memiliki sebuah aset berharga dalam kedua kota besar mereka, London dan Sydney. Sebuah jenis wisata yang belum terpikirkan oleh Bali. Sebuah wisata yang mengandalkan perairan darat. Sebuah wisata yang dapat menjaga kelestarian lingkungan hidup di daerah perkotaan sekalipun. Sebuah wisata yang mampu menjaga kelangsungan konsumsi air bersih bagi warganya. Sebuah wisata yang mampu memperkenalkan Denpasar sebagai kota berwawasan budaya. Wisata perairan yang bernama pariwisata sungai yang cocok diterapkan di Bali khususnya di Denpasar sebagai ibukota. Lalu apakah saja keuntungan yang bisa diperoleh oleh Denpasar, dan jenis wisata sungai seperti apa yang cocok untuk Denpasar, serta langkah-langkah apa saja yang harus dilaksanakan Denpasar untuk melaksanakan pariwisata di daerah perairan darat itu sendiri ? Artikel ini membahas sebuah ide inovatif dan kreatif yang belum pernah terpikirkan sebelumnya tentang sebuah wisata idaman di perairan darat.<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><span style=""> </span>Kita tentu kembali bertanya-tanya apakah jenis wisata sungai yang cocok dikembangkan di perairan darat di Denpasar? Ketika ide ini coba ditanyakan penulis kepada beberapa responden, banyak di antara mereka yang pesimis dengan wisata sungai. Akan tetapi, rasa optimis terasa muncul tatkala kita tahu bahwa Bali baru saja dengan sukses menjadi tuan rumah Asian Beach Games yang satu di antaranya menggunakan <i style="">venue</i> Sungai Suwung di Denpasar. Olahraga dayung yang dilaksanakan di sana setidaknya mampu menunjukkan Bali kepada dunianya bahwa potensi wisata sungai di Bali masih terbuka layaknya jenis wisata bahari lainnya. Oleh karena itu, penulis mengajukan usul agar wisata sungai yang pertama kali diperkenalkan di Bali adalah wisata olahraga sungai. Jenis olahraga wisata sungai yang mampu dikembangkan antara lain olahraga perahu naga dan olahraga kano. Jenis wisata sungai selanjutnya yang sangat prospektif dikembangkan di Bali adalah pembangunan kompleks restoran dan penginapan di sekitar areal sungai. Wisata perairan seperti kapal-kapal pesiar di sungai juga menarik namun untuk hal ini tampaknya memerlukan modal dan waktu ekstra dibandingkan yang lainnya.</span><span class="BalloonTextChar"><span style="line-height: 150%;font-family:";" lang="FI"> Kelima sungai terbesar di Denpasar yaitu </span></span><span class="spelle"><span style="line-height: 150%;" lang="FI">Tukad</span></span><span style="line-height: 150%;font-family:";" lang="FI"> <span class="spelle">Ayung</span>, <span class="spelle">Tukad</span> <span class="spelle">Ngenjung</span>, <span class="spelle">Tukad</span> <span class="spelle">Pungawa</span>, <span class="spelle">Tukad</span> <span class="spelle">Badung</span> <span class="spelle">termasuk</span> <span class="spelle">Loloan, dan Tukad Suwung dapat dijadikan ujung tombak masa percobaan pariwisata sungai.</span></span><span class="spelle"><span style="line-height: 150%;font-family:";" lang="FI"> </span></span><span style="line-height: 150%;font-family:";" ><o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><span style=""> </span>Berangkat dari keuntungan yang diperoleh dari wisata sungai di negara-negara lain di dunia, maka kiranya keuntungan serupa akan diperoleh Bali, utamanya Denpasar. Berikut akan dipaparkan keuntungan dari segala aspek yang akan diperoleh dalam menerapkan pariwisata sungai.<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoListParagraph" style="margin-bottom: 0.0001pt; text-indent: -18pt; line-height: 150%; text-align: justify;"><!--[if !supportLists]--><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><span style="">1.<span style=";font-family:";" > </span></span></span><span style="line-height: 150%;font-family:";" >Lingkungan hidup<o:p></o:p></span></span><!--[endif]--></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; text-indent: 18pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" >Seringnya Bali, khususnya Denpasar mendapat musibah banjir sepertinya akan segera ditanggulangi apabila pemerintah Bali serius menjalankan wisata sungai atau perairan darat. Wisata sungai akan selalu menuntut pihak masyarakat dan pemerintah untuk selalu menjaga kelestarian sungai mereka. Jika sungai menjadi objek wisata, maka sungai akan selalu terjaga kebersihannya. Komunitas perairan darat seperti ikan tawar dan udang-udangan akan dengan mudah ditemui. Namun tentu saja hal tersebut bukanlah menjadi hal yang mudah dilakukan. Lihat saja apa yang terjadi pada wisata pantai yang menjadi primadona Bali. Hal yang patut dicontoh adalah seperti apa yang terjadi di sungai Thames di Inggris dan sungai di kota Sydney. Sebelum dijadikan wisata perairan darat, kedua sungai tersebut sangat kumuh persis seperti apa yang terjadi di perairan darat di Denpasar Bali. Akan tetapi coba tengok nasib kedua sungai tersohor tersebut. Selain menjadi lokasi wisata, tempat berlabuhnya kapal-kapal mewah, kedua sungai tersebut ternyata juga menjadi habitat satwa perairan darat sekaligus memberikan pesona bagi manusia yang sedang melepas lelah. Akankah nasib tukad Badung sebaik sungai Thames ?<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoListParagraph" style="margin-bottom: 0.0001pt; text-indent: -18pt; line-height: 150%; text-align: justify;"><!--[if !supportLists]--><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><span style="">2.<span style=";font-family:";" > </span></span></span><span style="line-height: 150%;font-family:";" >Pengenalan budaya sekitar sungai<o:p></o:p></span></span><!--[endif]--></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; text-indent: 18pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" >Sungai di kota Denpasar terletak atau melalui berbagai jenis daerah yang menyimpan budaya khas Bali. Salah satunya adalah melewati pasar Kumbasari yang merupakan pasar seni terbesar di Bali. Jika berkaca pada wisata sungai di Sydney Australia, maka gedung pusat kebudayaan kita dapat dibangun di sekitar <span style=""> </span>jalur sungai. Setidaknya budaya di Denpasar menjadi lebih mudah diperkenalkan lewat wisata sungai ini, layaknya yang terjadi di Gedung Kebudayaan di areal sungai Sydeny. Jadi, wisatawan tidak perlu susah-susah melewati padatnya lalu lintas hanya untuk melihat budaya masyarakat Bali. <o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; text-indent: 18pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><o:p> </o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; text-indent: 18pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><o:p> </o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoListParagraph" style="margin-bottom: 0.0001pt; text-indent: -18pt; line-height: 150%; text-align: justify;"><!--[if !supportLists]--><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><span style="">3.<span style=";font-family:";" > </span></span></span><span style="line-height: 150%;font-family:";" >Pelopor budaya disiplin<o:p></o:p></span></span><!--[endif]--></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; text-indent: 18pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" >Terdapat fakta yang unik pada sungai Thames di Inggris ketika wisata sungai ini mulai dibuka. Masyarakat di sana yang sebelumnya tidak hirau dengan masalah kebersihan diajak untuk memelihara kebersihan di sungai Thames. Bagaimana tidak ? Jika mereka tidak disiplin merawat sungai Thames, tidak membuang sampah di sana, dan tidak secara rutin membersihkan bagian hulu dan hilirnya, mungkin wisata sungai Thames hanya akan berjalan sesaat. Akankah hal tersebut juga akan berlaku untuk masyarakat di Denpasar yang kita tahu memiliki rasa disiplin yang harus ditingkatkan ? Mari kita lihat jika wisata sungai ini sudah terealisasikan di Denpasar.<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoListParagraph" style="margin-bottom: 0.0001pt; text-indent: -18pt; line-height: 150%; text-align: justify;"><!--[if !supportLists]--><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><span style="">4.<span style=";font-family:";" > </span></span></span><span style="line-height: 150%;font-family:";" >Sarana transportasi<o:p></o:p></span></span><!--[endif]--></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; text-indent: 18pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" >Kemacetan di Denpasar saat ini sudah mencapai pada titik terpadat sepanjang sejarah. Wisata perairan darat sebenarnya dapat mengatasi hal ini sebab dengan adanya wisata sungai, maka sungai juga dapat berfungsi sebagai sarana transportasi. Coba kita tengok pada negara Italia yang memiliki kota Venesia. Selain wisata sungai, sungai di Venesia juga digunakan sebagai sarana transportasi. Walaupun menyaingi Venesia merupakan hal yang sulit dilakukan oleh Denpasar, namun menjadikan transportasi sungai menjadi transportasi alternatif sekaligus transportasi ramah lingkungan mirip seperti apa yang terjadi di Venesia, Italia adalah sesuatu yang tidak mustahil.<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoListParagraph" style="margin-bottom: 0.0001pt; text-indent: -18pt; line-height: 150%; text-align: justify;"><!--[if !supportLists]--><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><span style="">5.<span style=";font-family:";" > </span></span></span><span style="line-height: 150%;font-family:";" >Devisa<o:p></o:p></span></span><!--[endif]--></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; text-indent: 18pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" >Wisata sungai akan menambah wisata-wisata lain yang sebelumnya sudah dikembangkan dengan sukses di Bali. Setiap jenis wisata yang dikembangkan di Bali selalu menambah pundi-pundi devisa bagi Indonesia. Memang untuk mengusahakan jenis wisata yang baru diperlukan banyak modal baik sumber daya alam, uang, maupun sumber daya manusia. Akan tetapi, jika semuanya dilakukan secara serius dan berkesinambungan, niscaya wisata sungai di Bali akan membawa keuntungan devisa yang melimpah bagi di negeri ini. Bahkan bukan tidak mungkin jika wisata sungai ini dijadikan inspirasi bagi daerah lain, maka sektor pariwisata akan semakin memantapkan dirinya menjadi penyumbang utama devisa negara.<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><span style=""> </span>Melihat keuntungan-keuntungan yang akan diperoleh Denpasar pada khususnya dan Bali pada umumnya, membuat kita tertarik untuk segera mencari jalan dan langkah-langkah merealisasikan wisata sungai di Denpasar.<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpFirst" style="margin: 0cm 0cm 0.0001pt 54pt; text-indent: -18pt; line-height: 150%; text-align: justify;"><!--[if !supportLists]--><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><span style="">1.<span style=";font-family:";" > </span></span></span><span style="line-height: 150%;font-family:";" >Membuat aturan lingkungan hidup<o:p></o:p></span></span><!--[endif]--></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 54pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" >Tatkala sebuah perubahan dibentuk, hal yang paling ampuh untuk mengantisipasinya adalah aturan. Jadi, pada saat pemerintah Bali memulai usahanya wisata sungainya, maka yang paling utama dibuat sebelumnya adalah aturan lingkungan hidup bagi masyarakat di Bali khususnya Denpasar. Pada saat sungai-sungai di Denpasar mulai dibersihkan dan direklamasi, maka masyarakat Bali wajib menjaga agar wisata sungai tetap dalam keadaan bersih dan siap untuk dijual. Ketika sungai Thames di Inggris mulai dibersihkan dan dimanfaatkan sebagai wisata sungai, masyarakat London dengan proaktif menjaga kelestarian sungai Thames. Apakah hal tersebut juga akan terjadi di Denpasar nantinya ? Sanksi adalah hal yang ampuh untuk menemani peraturan ini. Sanksi ini pun harus dilakukan secara tegas dan mengikat.<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 54pt; text-indent: -18pt; line-height: 150%; text-align: justify;"><!--[if !supportLists]--><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><span style="">2.<span style=";font-family:";" > </span></span></span><span style="line-height: 150%;font-family:";" >Pembersihan total pada perairan darat seluruh Bali<o:p></o:p></span></span><!--[endif]--></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 54pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" >Sungai di Denpasar menurut segala sumber penelitian memang dalam kategori yang mengkhawatirkan. Selain telah dicemari oleh limbah-limbah berbahaya, malah makin diperparah dengan pemukiman kumuh di areal bantarannya. Persoalan sungai di Bali semakin kompleks tatkala ditemukan juga di daerah hulu dan juga hilir. Untuk itu merealisasikan wisata sungai, pembersihan besar-besaran di areal sungai yang ada di Denpasar. Pembersihan yang akan dilaksanakan layaknya bisa mencontoh seperti apa yang dilakukan di sungai Thames di Inggris. Pembersihan dilakukan dengan swadaya masyarakat dibantu peralatan modern. Mengenai kelangsungan kelestarian sungai, peraturan dan sanksi harus menjadi tameng untuk segalanya.<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 54pt; text-indent: -18pt; line-height: 150%; text-align: justify;"><!--[if !supportLists]--><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><span style="">3.<span style=";font-family:";" > </span></span></span><span style="line-height: 150%;font-family:";" >Menyiapkan infrastruktur seperti transportasi dan areal taman<o:p></o:p></span></span><!--[endif]--></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 54pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" >Setiap sebuah areal wisata dibangun, infrastruktur pendukung pun harus selalu dibangun di sekitarnya. Infrastruktur tersebut biasanya dipelopori oleh pemerintah dan diikuti pihak swasta. Makin baik lagi kalau pembangunan infrastruktur mengikuti daerah wisata sungai terkenal di negara lain. Infrastruktur yang biasa dibangun di sekitar areal wisata sungai biasanya taman-taman bermain, pelabuhan kapal untuk bersandar, dan arena-arena pemancingan. Karena mau tidak mau, infrastruktur seperti ini bisa berfungsi sebagai pemanis suasana wisata sungai.<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 54pt; text-indent: -18pt; line-height: 150%; text-align: justify;"><!--[if !supportLists]--><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><span style="">4.<span style=";font-family:";" > </span></span></span><span style="line-height: 150%;font-family:";" >Membangun pusat-pusat budaya di sekitar sungai<o:p></o:p></span></span><!--[endif]--></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin-left: 54pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" >Konsep pusat kebudayaan di sekitar areal sungai layaknya di Sydney Australia sangat mungkin dilakukan di Denpasar. Sungai di Denpasar melalui pusat kebudayaan yang khas bernuansa Bali. Seperti contohnya, sungai paling terkenal di Denpasar, Tukad Badung melalui pusat budaya seperti Pasar Seni Kumbasari, Puri Badung, dan Pasar Badung. Selain dilengkapi dengan areal permanen, sungai-sungai besar di Bali juga melewati perdesaan yang masih khas adat Balinya. Kalaupun untuk sungai-sungai yang tidak melalui pusat-pusat kebudayaan, sepertinya dapat dibangun pusat kebudayaan khas Bali seperti museum dan galeri lukisan. Yang jelas, membangun pusat kebudayaan di areal sekitar sungai bukanlah merupakan sebuah masalah berarti bagi masyarakat Bali yang sangat kaya dengan khasanah seninya.<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 54pt; text-indent: -18pt; line-height: 150%; text-align: justify;"><!--[if !supportLists]--><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><span style="">5.<span style=";font-family:";" > </span></span></span><span style="line-height: 150%;font-family:";" >Menjalankan wisata sungai dengan budaya tertib<o:p></o:p></span></span><!--[endif]--></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpLast" style="margin: 0cm 0cm 0.0001pt 54pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" >Salah satu masalah utama setiap jenis pariwisata yang dilakukan di Bali adalah kedisiplinan untuk tertib dari para warganya. Kita harus mengakui bahwa budaya disiplin masyarakat Bali masih kurang. Tengok saja pantai-pantai di Bali yang penuh dengan sampah. Begitu pula dengan objek wisata lainnya. Maka dari itulah, ketika wisata sungai dibuat, maka sudah sepatutnya ketertiban warga harus dijaga. Tidak ada lagi masyarakat yang membuah sampah ke areal sungai. Seluruh bentuk ketertiban ini haruslah dimulai dari kesadaran masyarakat itu sendiri.<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; text-indent: 36pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" >Seluruh uraian di atas berujung pada sebuah kalimat optimistis bahwa pariwisata sungai sudah saatnya direalisasikan di Denpasar. Sebagai ibukota Bali yang terkenal dengan pariwisata budayanya, pariwisata sungai juga dapat berperan sebagai sarana mempertegas Denpasar sebagai kota berwawasan budaya. Optimisme tersebut juga didukung oleh keuntungan yang diperoleh Denpasar jika menjadikan wisata sungai sebagai sarana memperkenalkan budayanya. Selain keuntungan secara lingkungan hidup (mengingat Denpasar adalah sebuah kota besar), keuntungan lainnya adalah dapat dengan mudah memperkenalkan budaya di daerah aliran sungai, dapat mempelopori disiplin masyarakat perkotaan, menjadi sarana transportasi, dan yang terakhir tentu menambah pundi-pundi devisa kota ini. Jenis wisata sungai yang mungkin dapat mengawalinya adalah wisata olahraga di sungai seperti perahu dayung dan kano. Adapun langkah-langkah yang dilakukan untuk merealisasikan pariwisata sungai antara lain : membuat aturan lingkungan hidup, pembersihan total pada perairan darat, menyiapkan infrastruktur seperti transportasi dan areal taman, membangun pusat-pusat budaya di sekitar sungai, dan menjalankan wisata sungai dengan tertib.<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; text-indent: 36pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" >Tentunya jalan mewujudkan pariwisata sungai untuk menjadikan Denpasar semakin berbudaya tidak hanya bisa dilakukan oleh pemerintah kota Denpasar secara keseluruhan. Dalam hal ini rakyat Denpasar haruslah memegang peran secara signifikan karena pariwisata tersebut wujudnya datang dari rakyat, oleh rakyat, dan hasilnya pun dinikmati oleh rakyat. Oleh karena itu, selain pemerintah harus dengan gigih membuat segala aturan tentang peraturan tentang pariwisata sungai ini, serta mengawasinya, rakyatlah yang harus memegang kendali akan pariwisata sungai. Kelestarian lingkungan hidup daerah alur sungai harus selalu dijaga. Hal yang tidak kalah pentingnya adalah rakyat harus bekerja keras memasarkan objek wisata sungainya. Denpasar pun dapat mempelopori pariwisata sungai untuk seluruh kota di Bali maupun di Indonesia. Jika hal ini dijalankan secara teratur dan berkesinambungan, niscaya Denpasar akan menjadi kota yang semakin berbudaya.<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><o:p> </o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><o:p> </o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><span style="line-height: 150%;font-family:";" ><o:p> </o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: 150%; text-align: justify;"><span style="font-size:100%;"><b style=""><span style="line-height: 150%;font-family:";" >DAFTAR PUSTAKA<o:p></o:p></span></b></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"><span style="font-size:100%;"><span style=";font-family:";" ><o:p> </o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"><span style="font-size:100%;"><span style=";font-family:";" >Anonim. 2009. <i style="">HUT ke-17 Kota Denpasar</i>. dalam Cyber School Kota Denpasar Edisi Senin, 23 Februari 2009.<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"><span style="font-size:100%;"><span style=";font-family:";" ><o:p> </o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"><span style="font-size:100%;"><span style=";font-family:";" >Anonim. 2009. <i style="">River Thames : From Source to Sea</i>. From National Geographic News : Nature Return to Thames.<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"><span style="font-size:100%;"><span style=";font-family:";" ><o:p> </o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"><span style="font-size:100%;"><span style=";font-family:";" >Carp. 2009. <i style="">About The Clean Annapolis River Project</i>. In Clean Annapolis River Project Official Website.<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"><span style="font-size:100%;"><span style=";font-family:";" ><o:p> </o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"><span style="font-size:100%;"><span style=";font-family:";" >Jodhi. 2007. <i style="">Dinas PU Denpasar Gelontor 25 Sungai untuk Antisipasi Banjir</i>. Harian Kompas edisi 4 Agustus 2007 “Edisi Negeriku”.<o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"><span style="font-size:100%;"><span style=";font-family:";" ><o:p> </o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"><span style="font-size:100%;"><span style=";font-family:";" >Muliawan. 2009. <i style="">Air Sungai dan Selokan di Denpasar Tercemar Logam Berat</i>. dalam <a href="http://selebzone.com/">http://selebzone.com</a><o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"><span style="font-size:100%;"><span style=";font-family:";" ><o:p> </o:p></span></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"><span style="font-size:100%;"><span style=";font-family:";" >Sabarini, Prodita. 2007. <i style="">Bali Promises Relief for Murky Rivers</i>. From The Jakarta Post 16 July 2007 edition.<o:p></o:p></span></span></p>Handijayahttp://www.blogger.com/profile/00660791765642697695noreply@blogger.com0tag:blogger.com,1999:blog-5353142428731706132.post-59981072112774977472009-08-24T07:08:00.000-07:002009-08-24T07:25:24.789-07:006 Months unforgetable memories<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjL_-hKI3Z6rOHIe0FQZmdlypA-WaSM052rEw0YfDru95x1vGbB_RS7o4jz9neNRoqThgR1xbm2d98vj6FDfOKwn8NeTA8dVwTaxaU-xrd0P6og0fw6BMf_lOyi6N66uMXFoUu4CVaoXZKu/s1600-h/Tour+de+North+of+Bali+09+009.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjL_-hKI3Z6rOHIe0FQZmdlypA-WaSM052rEw0YfDru95x1vGbB_RS7o4jz9neNRoqThgR1xbm2d98vj6FDfOKwn8NeTA8dVwTaxaU-xrd0P6og0fw6BMf_lOyi6N66uMXFoUu4CVaoXZKu/s320/Tour+de+North+of+Bali+09+009.jpg" alt="" id="BLOGGER_PHOTO_ID_5373536100370834866" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrDb9cESAzQ05jLTXMjN37GvPHUQtVgr0X_BWP8kJk7sJ4lQBRbSatJaElBMPJUh_eQCfctKQ_wmog7kO7vicR6A9fQTe1yxVpV0Hn-RRG4TfZteyZ1whc7g-OxYS0E9uYY792sdn7G-n-/s1600-h/Handi+Comp.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrDb9cESAzQ05jLTXMjN37GvPHUQtVgr0X_BWP8kJk7sJ4lQBRbSatJaElBMPJUh_eQCfctKQ_wmog7kO7vicR6A9fQTe1yxVpV0Hn-RRG4TfZteyZ1whc7g-OxYS0E9uYY792sdn7G-n-/s320/Handi+Comp.jpg" alt="" id="BLOGGER_PHOTO_ID_5373535558337336946" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUkXgdvmh5GMW63zNtNCpNRo-FHLNAh_L1aehPVzTx4E4_Jz8gU3kKdI1lThYD_hIlSNQSotcovVU5j96hShwCNKT441-2qnz1LmmBX08ASH1L1NgJtOjTHxN9PkPi5P4NuBUa2-hDWKnq/s1600-h/P1020398.JPG"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUkXgdvmh5GMW63zNtNCpNRo-FHLNAh_L1aehPVzTx4E4_Jz8gU3kKdI1lThYD_hIlSNQSotcovVU5j96hShwCNKT441-2qnz1LmmBX08ASH1L1NgJtOjTHxN9PkPi5P4NuBUa2-hDWKnq/s320/P1020398.JPG" alt="" id="BLOGGER_PHOTO_ID_5373535126507420322" border="0" /></a><br /><div style="text-align: justify;"><span style="font-style: italic;font-family:verdana;font-size:100%;" >In this feedback I’d like to say a full of gratitude for all of the people who works with me when I had 6 months traineeship on Human Resources Department Four Seasons Resort Bali at Jimbaran Bay. First of all I want to say a huge thank you for Human Resources Staff : Bapak Sumawidana (Director of Human Resources), Ibu Enong Gani (Human Resources Manager), Ibu Sri Nuka (Learning Manager), Bapak Andrie Prabowo (Former Learning Manager), Ibu Kadek Purnama, Mbak Elisa Soesilo (Human Resources Coordinator), Ibu Yulie Mills (English Learning Facilitator), Ibu Ety S. (Asst. Dir. of HR), Ibu Mila (Learning Coordinator), and Pak Henry Manik (Human Resources Cor.) for their help and their corporation when I had 6 months traineeship in Four Seasons. I want to say a big apologize if I had a lot of mistake in my traineeship. I wish luck and success for all of your career. I really hope my 6 months traineeship will bring me to be a success person especially in hospitality industry. I never forget all of your advises so I feel there’s a great changes in me, change to better than before. I always remember Pak Suma’s sentence for me : “Handi, you shouldn’t come here and meet me again if you’re not become a great and success person, and I believe you’ll be in that place”. For the other employees, contract workers, and trainees, in Four Seasons, all of you are great and kind people, I learn so many things from you, learn about attitude, learn about service, and learn how we work in the real hospitality. Especially for Pak John I say thank you for your permission so I can take my traineeship program in Four Seasons. Thank you for your kindness and I will not forget you all. Please forgive me when there’re some many mistakes that I had ever made.</span><span style="font-size:100%;"> </span><span style="line-height: 115%; font-style: italic;font-family:verdana;font-size:100%;" > Feedback which<span style=""> </span>I made in this opportunity is to report what I’ve done in my 6 months internship program in Human Resources Department in Four Seasons Resort Bali at Jimbaran Bay. For 6 months internship program in Four Seasons, I must pass the qualification , 4 stages interview. I applied in Front Office Department at first, but on my 1 stage interview with Learning Manager, he told me that I was qualified to get internship in Human Resources. I was very interesting in that moment because I think in Human Resources, I can learn a lot of things about people skill, people development, and how to manage the people. In that moment I was feeling I can get more things in Human Resources than in Front Office. Then I accepted that choice and I was continued until Stage IV when I meet with the Resort Manager.</span><span style="font-size:100%;"> </span><span style="line-height: 115%; font-style: italic;font-family:verdana;font-size:100%;" > My traineeship program was started on Monday, 22<sup>nd</sup> December 2008. On my 1<sup>st</sup> date in Four Seasons, I felt very surprised because there’re a lot of things that I didn’t know before. Fortunately there’s a friend who always help me in the learning process. I got my orientation and that moment. But The Manager of Human Resources gave me the full orientation on 24<sup>th</sup> December 2008. In that orientation I felt that I reborn from only stupid student who didn’t know about hospitality industries and I felt brain cleaning to be Four Seasons hospitalized person. There’re so many things come Four Seasons like their golden rule, their core and culture standard, and their attitude. I felt very comfortable with that principle. I felt like there’re so much rules that can bring me to finish the job everyday.</span><span style="font-size:100%;"> </span><span style="line-height: 115%; font-style: italic;font-family:verdana;font-size:100%;" > Six months traineeship program is consist of full of learning program for me. Of course, I learn a lot think about the principle about Four Seasons. How we expecting people more than we concern about our profit that we get. I also attracted with development program in Four Seasons. Four Seasons Home Office in Canada always look at our development program. There’re a lot of training program that I’ve joined when this opportunity. I joined the Supervisory Development Program, Leadership Program, e-KS Blended Class, e-Talent Class, and many more. But the best learning program that I’ve joined is Managing through Economic Downturn. In this training, I learn how Four Seasons still survive in global economic crisis. The conclusion is Four Seasons is very amazing. </span><span style="font-style: italic;font-family:verdana;font-size:100%;" > </span><span style="line-height: 150%; font-style: italic;font-family:verdana;font-size:100%;" >The other things that I learned from Four Seasons is off course about Human Resources in globally. My senior always told me how we make a communication with the other people. How we threat others and respecting them. And how we give our honor. I say a great thank you when my senior give me the surprise in my birthday. I also want to say thank you for Ibu Yulie (ELP Teacher) who give me belief to be a part of her newsletter team. I made 3 articles. I also have a great experience when Ibu Luh Resiki trust me to in charge at Ganesha Gallery. I learned so many thing in the gallery especially about how we make guest contact. Fortunately, I sold a painting with 2.500 US $ price. Amazing experience. </span> <span style="font-style: italic;font-family:verdana;font-size:100%;" > </span><span style="line-height: 150%; font-style: italic;font-family:verdana;font-size:12;" ><span style="font-size:100%;">Well, I know that I can’t tell all of my wonderful experience in this feedback. So many things that I should say about my 6 months experience. But the conclusion is I think I can’t pay back all of your kindness for me. I just only can say thank you and I think I must still learn everything. Again, please forgive me if there’re so many mistakes. My mottos is “No body’s perfect so always learning about our mistake”. That’s all about my feedback.</span><o:p></o:p></span><span style="font-style: italic;"> </span><br /></div>Handijayahttp://www.blogger.com/profile/00660791765642697695noreply@blogger.com0tag:blogger.com,1999:blog-5353142428731706132.post-66211274688572932282009-08-18T06:40:00.000-07:002009-08-18T06:41:30.223-07:00BULOG UNTUK ENERGI DUNIA 2020 : MIMPI MENUJU KENYATAAN<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Arial","sans-serif";">Tahun 2008 baru saja dikukuhkan tahun swasembada bagi pertanian Indonesia. Bersamaan dengan berita indah itu, muncul lagi sebuah berita sangat menggembirakan untuk negeri ini. Tahun 2020 yang diprediksi akan menjadi era peralihan sumber energi, dari energi fosil menjadi energi <i style="">biofuel</i>. Prediksi ini ternyata sangat berpihak pada Indonesia. Faktanya, Indonesia akan memasuki era ini dengan bahan dasar pangan <i style="">biofuel</i> yang semuanya tersedia di Indonesia. Contoh-contohnya antara lain tanaman jarak, kelapa sawit, hingga jagung dan beras. Fakta ini menunjukkan bahwa Indonesia memiliki potensi besar untuk menjadi negeri adidaya di era 2020 itu. Indonesia diprediksi pula akan menjadi penyuplai tunggal seluruh energi yang akan digunakan di dunia. Artinya, dengan penuh bangga, kita dapat berasumsi, dunia tidak akan bisa hidup tanpa Indonesia di tahun 2020 (<a href="http://www.metro.tv/"><span style="">www.metro.tv</span></a>). <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Arial","sans-serif";"><span style=""> </span>Sayangnya, Indonesia tampak tidak mengantisipasinya dengan riset yang mumpuni. Indonesia menatap tahun 2020 yang sangat menjanjikan itu dengan pesimis. Para ahli malah menganggap potensi <i style="">biofuel</i> dari bahan pangan itu sebagai sebuah kerugian bagi bangsa kita. Bangsa kita akan dijajah, tumbuhan penghasil <i style="">biofuel</i> akan dieksploitasi besar-besaran, layaknya sumber daya fosil yang kita miliki saat ini. Alasan utamanya adalah karena hingga saat ini, riset Indonesia tentang bahan energi <i style="">biofuel</i> sangatlah minim. Dengan alasan yang samalah, kita mengetahui mengapa saat ini kita temukan banyak potensi energi fosil kita malah dikuasai oleh bangsa asing. Singkatnya, dengan riset yang minim, potensi bahan <i style="">biofuel</i> malah tidak bisa termanfaatkan.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Arial","sans-serif";"><span style=""> </span>Dua fakta yang sangat ironis tadi berujung pada sebuah kalimat pertanyaan. Bagaimana langkah yang harus dilakukan untuk memanfaatkan potensi pangan yang kita miliki sebagai energi <i style="">biofuel</i> ? Peran ini secara garis besarnya ditanggung oleh sebuah badan pangan nasional bernama Bulog (Saifullah, 2009). <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Arial","sans-serif";">Bulog sebagai perum penguat ketahanan pangan berperan besar dalam penyedia pangan masyarakat, sekaligus penyedia sumber energi Indonesia, bahkan pemasok sumber energi dunia yang menjadikan Indonesia negara yang makmur. Sudah saatnya bulog yang selama ini berperan untuk memastikan ketahanan pangan dalam negeri, meningkatkan perannya sebagai pemasok bahan pangan sumber energi baik dalam maupun luar negeri. Penulis mencoba untuk memberikan langkah-langkah konkret yang dapat dilakukan bulog untuk menjadikan Indonesia sebagai negeri adidaya sekaligus mewujudkan mimpi penulis agar bulog berhasil menjadi pemasok energi dunia di tahun 2020.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Arial","sans-serif";"><span style=""> </span>Untuk mewujudkan mimpi bulog untuk menjadi pemasok energi dunia di tahun 2020, penulis mencoba untuk menguraikan langkah-langkah konkret. Berikut uraiannya.<o:p></o:p></span></p> <p class="MsoListParagraph" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 200%;"><!--[if !supportLists]--><b style=""><span style="font-size: 12pt; line-height: 200%; font-family: "Arial","sans-serif";"><span style="">1.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span></b><!--[endif]--><b style=""><span style="font-size: 12pt; line-height: 200%; font-family: "Arial","sans-serif";">perbanyak riset<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 42.55pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Arial","sans-serif";">Dunia ini sudah sangat waspada akan sumber energi di masa depan. Mengingat sumber energi fosil yang disediakan bumi sudah semakin menipis, maka ilmuwan-ilmuwan dunia berlomba-lomba menguji sumber energi lainnya, terutama sumber energi <i style="">biofuel</i>. Sayangnya, hal ini tidak terlalu berlaku di Indonesia. Maka dari itu, untuk mewujudkan mimpi bulog sebagai pemasok energi <i style="">biofuel</i> dunia 2020, langkah paling pertama dan utama yang harus dilakukan perum bulog adalah memperbanyak riset. Jika melihat pada fakta sekarang, ternyata di negeri ini, eksperimen untuk menguji bahan bakar <i style="">biofuel</i> hanya dilakukan belasan kali per tahunnya, padahal di Amerika Serikat sendiri, dengan potensi <i style="">biofuel</i> yang jauh di bawah Indonesia, riset mencapai ribuan kali per tahunnya. Oleh karena itulah, Bulog sebagai lembaga pemerintah yang berwenang, sangat diharapkan untuk menyiapkan areal, dana, dan program kerja khusus yang terstruktur untuk mengadakan ribuan riset mengenai penggunaan bahan bakar <i style="">biofuel</i> di masa depan. Bukankah ilmuwan Indonesia tidak kalah kualitasnya dengan Amerika Serikat? Riset yang dilakukan tidak hanya berupa pengujian bahan pangan seperti daun jarak, kelapa sawit, dan kacang-kacangan sebagai penghasil minyak beroktan tinggi, melainkan juga menguji kemungkinan bahan pangan lainnya yang melimpah yang tersedia di Indonesia seperti beras, ketela pohon, kentang, hingga jagung, sebagai sumber energi alternatif di tahun 2020 nanti. Hal ini haruslah diperhatikan secara serius oleh bulog dan bila perlu program riset ini diawasi oleh departemen pertahanan nasional sehingga hasil riset yang bersifat rahasia tidak sempat untuk disadap oleh pihak asing. Dengan kata lain, riset merupakan langkah kunci bulog sebagai pemasok energi <i style="">biofuel</i> di tahun 2020, dan haruslah dilakukan terprogram dengan rapi.<o:p></o:p></span></p> <p class="MsoListParagraph" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 42.55pt; line-height: 200%;"><!--[if !supportLists]--><b style=""><span style="font-size: 12pt; line-height: 200%; font-family: "Arial","sans-serif";"><span style="">2.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span></b><!--[endif]--><b style=""><span style="font-size: 12pt; line-height: 200%; font-family: "Arial","sans-serif";">kembangkan sumber pangan alternatif<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 42.55pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Arial","sans-serif";">Para ilmuwan sudah sepakat, tahun 2020 nanti bumi membutuhkan sumber energi alternatif berupa bahan <i style="">biofuel</i> yang berasal dari bahan pangan manusia sehari-hari. Konsekuensinya, manusia akan terancam krisis pangan karena sumber pangannya sudah dialihkan untuk pengganti bahan bakar fosil. Untuk itulah, langkah kedua yang harus dilakukan bulog adalah meneliti bahan pangan alternatif. Lagi-lagi eksperimen, tampaknya bulog harus mencari pengganti beras sebagai bahan makanan pokok rakyat Indonesia jika mau menjadi pemegang kunci energi dunia di 2020. Beberapa jenis makanan laut ternyata dapat diteliti sebagai bahan makanan yang mengandung kandungan gizi sebanding dengan bahan makanan saat ini. Bahan makanan tersebut antara lain rumput laut, beberapa jenis plankton, beberapa jenis mollusca, dan juga siput. Tentunya bulog juga harus bekerja keras untuk menemukan sumber pangan alternatif itu dengan jangka waktu yang sangat singkat. Ingat, masyarakat Indonesia haruslah dibiasakan untuk menjauh dari beras, beralih ke makanan-makanan yang tidak lazim tadi, untuk mengantisipasi bahan energi <i style="">biofuel</i> di tahun 2020 nanti.<o:p></o:p></span></p> <p class="MsoListParagraph" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 42.55pt; line-height: 200%;"><!--[if !supportLists]--><b style=""><span style="font-size: 12pt; line-height: 200%; font-family: "Arial","sans-serif";"><span style="">3.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span></b><!--[endif]--><b style=""><span style="font-size: 12pt; line-height: 200%; font-family: "Arial","sans-serif";">kontrak menguntungkan dengan petani<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 42.55pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Arial","sans-serif";">Dengan dua langkah pamungkas tadi, apakah bulog sudah dapat melenggang dengan aman dalam menjadi pemasok sumber energi <i style="">biofuel</i> 2020?<span style=""> </span>Jawabannya tidak. Bulog harus mengingat kembali kepada kunci sukses swasembada pangan 2008 kemarin. Kuncinya ada di tangan petani. Jadi, bila kita ingin agar sumber energi <i style="">biofuel</i> dunia bisa kita pasok lewat bulog, maka bulog harus memperhatikan kaum petani. Langkah paling konkret yang harus dilakukan adalah dengan membuat kontrak yang menguntungkan bagi petani. Sekali lagi bukanlah menguntungkan bulog, tapi menguntungkan petani. Kontrak ini hendaknya berupa pemberian bibit bahan pangan <i style="">biofuel</i> secara gratis kepada petani, pemberian pupuk bersubsidi, bantuan irigasi, dan diakhiri dengan harga jual bahan pangan tadi dengan harga yang menguntungkan petani itu sendiri. Apabila kontrak menguntungkan ini telah dibuat bulog, maka niscaya petani akan puas dan bekerja keras untuk mengolah lahannya menjadi sumber bahan pangan yang nantinya dapat membawa bangsany sebagai pemasok energi dunia. Singkatnya, kunci swasembada pangan dan energi <i style="">biofuel</i> ada di tangan petani.<o:p></o:p></span></p> <p class="MsoListParagraph" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 42.55pt; line-height: 200%;"><!--[if !supportLists]--><b style=""><span style="font-size: 12pt; line-height: 200%; font-family: "Arial","sans-serif";"><span style="">4.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span></b><!--[endif]--><b style=""><span style="font-size: 12pt; line-height: 200%; font-family: "Arial","sans-serif";">membuat kurikulum pertanian<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 42.55pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Arial","sans-serif";">Langkah persiapan dan langkah tahunan sudah terprogram, apakah ini sudah cukup? Ternyata belum. Hal selanjutnya yang harus diperhatikan adalah langkah ke depannya. Langkah ke depan yang perlu diperhatikan bulog adalah bekerja sama dengan departemen pendidikan nasional untuk membuat kurikulum khusus tentang pertanian. Jika kita ingin serius akan potensi <i style="">biofuel</i> ini, maka hal yang penting adalah pendidikannya. Untuk mengakomodasi seluruh riset dan sistem pertanian bahan <i style="">biofuel</i>, maka bangsa ini haruslah dididik sejak dini bagaimana mencintai pertanian itu sendiri. Ke depannya, mereka akan turut melestarikan sumber daya pertanian yang telah dititipkan oleh pendahulunya.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 42.55pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Arial","sans-serif";">Berdasarkan uraian keempat langkah konkret yang wajib dilakukan bulog tersebut, kita tahu bahwa negeri ini menyimpan potensi yang sangat besar sebagai pemasok energi dunia di tahun 2020. Bulog sebagai pemasok bahan pangan saat ini, sangatlah ditunggu perannya untuk mewujudkan hal ini. Oleh karena itu, bersamaan dengan ini, penulis ingin menyampaikan beberapa saran antara lain kepada pemerintah, khususnya bulog agar serius memandang hal ini agar Indonesia yang telah dianugerahi potensi sumber energi <i style="">biofuel</i> dapat memanfaatkan potensi tersebut sebaik-baiknya. Selain itu, kepada masyarakat umum agar membantu peran bulog untuk menjalankan tugas-tugasnya. Tentunya kita semua ingin agar Indonesia mampu menjadi negeri pemasok energi <i style="">biofuel</i> utama di dunia sekaligus mengukuhkan diri sebagai negeri adidaya. Indonesia bisa !<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: 200%;" align="center"><!--[if gte vml 1]><v:rect id="_x0000_s1026" style="'position:absolute;left:0;text-align:left;margin-left:424.5pt;" stroked="f"><![endif]--><!--[if !vml]--><span style="position: relative; z-index: 251658240;"><span style="position: absolute; left: 566px; top: -62px; width: 108px; height: 52px;"><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/msohtmlclip1/01/clip_image001.gif" shapes="_x0000_s1026" height="52" width="108" /></span></span><!--[endif]--><b style=""><span style="font-size: 12pt; line-height: 200%; font-family: "Arial","sans-serif";">DAFTAR PUSTAKA<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";">Parajuli, Bishow, 2001<i>, Food Security & Emerging Concern and The Role For Bulog,World Food Programme</i>. Jakarta.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 10pt; font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";">Saifullah, Agus. 2009. <i style="">Peran Bulog dalam Kebijakan Perberasan Nasional</i>. Sebuah artikel dalam <a href="http://www.bulog.co.id/"><span style="">www.bulog.co.id</span></a>.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";"><a href="http://www.metro.tv/"><span style="">www.metro.tv</span></a> <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Arial","sans-serif";"><o:p> </o:p></span></p>Handijayahttp://www.blogger.com/profile/00660791765642697695noreply@blogger.com0tag:blogger.com,1999:blog-5353142428731706132.post-74028356687493191882009-08-18T06:33:00.000-07:002009-08-18T06:39:27.564-07:00GRUP MUSIK : TOKOH PENGEMBANG BAHASA INDONESIA<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Pemuda merupakan generasi terdepan dalam membawa bangsa ini menuju arah kemajuan. Sejak zaman sebelum kemerdekaan hingga saat ini, nasib bangsa Indonesia terletak di pundak generasi mudanya. Begitu pula apabila kita melihat nasib bahasa Indonesia saat ini yang terancam oleh keberadaan bahasa asing, langkah para pemudalah yang paling ditunggu oleh bangsa ini, untuk selalu melestarikan sekaligus mengembangkan bahasa Indonesia (<a href="http://www.andriewongso.com/">www.andriewongso.com</a>). Sayangnya, pemuda pada era modern ini tampaknya lebih bangga menggunakan bahasa asing. Lihat saja kaum pemuda yang memilih kosakata bahasa asing pada setiap tuturannya, bahkan pada situasi formal (Sulistyaningtyas, 2008). Kesenjangan tersebut membuat bangsa ini seakan-akan bertanya kembali, apakah semua masyarakat bangsa ini, khususnya para pemuda, sudah tidak cinta lagi pada bahasa Indonesia? <span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><span style=""> </span>Banyak yang lupa apabila ada bagian dari pemuda yang sering tidak diperhitungkan dalam pengembangan bahasa Indonesia, tatkala golongan pemuda lainnya lebih memilih bahasa asing daripada bahasa nasional mereka. Kelompok pemuda yang disepelekan perannya, semata-mata karena gaya hidup mereka yang tidak intelektual seperti gambaran umum pemuda ideal saat ini. Golongan pemuda ini telah berjasa melestarikan dan mengembangkan bahasa Indonesia lewat sebuah karya seni. Golongan pemuda ini adalah grup musik. Grup musik yang merupakan idola kaum pemuda sekaligus tokoh pengembang bahasa Indonesia masa kini. Terdapat beberapa alasan dan kerja sama yang dapat mengokohkan peran grup musik sebagai tokoh pengembang bahasa Indonesia.<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Terdapat empat alasan mengapa grup musik layak menjadi tokoh pengembang bahasa Indonesia. Pertama, sebagian besar grup musik Indonesia menggunakan bahasa Indonesia sebagai bahasa pengantar dalam lirik-liriknya (contoh lirik lagu terlampir). Kedua, menurut Langgeng (2005), grup musik adalah idola sebagian besar pemuda saat ini, bahkan dibandingkan penyanyi solo sekalipun, sehingga grup musik diharapkan mampu menggugah pemuda untuk selalu mencintai bahasa Indonesia. Pemuda selalu memerlukan idola dalam setiap perjuangan mereka, apalagi dalam perjuangan mempertahankan eksistensi bahasa Indonesia. Ketiga, usaha grup musik dalam menggunakan seni berbahasa dalam liriknya menunjukkan sebuah gaya alternatif dalam pengungkapan karya sastra. Lirik-lirik lagu sebagian besar grup musik bersumber dari puisi. Puisi merupakan salah satu bentuk karya sastra. Lirik lagu grup musik membuat bahasa Indonesia menjadi indah diucapkan layaknya seni sastra yang dikumandangkan. Alasan terakhir, grup musik telah berjasa mengembangkan bahasa Indonesia dengan menjual hasil karya mereka hingga ke mancanegara. Sebuah usaha pengembangan bahasa yang ampuh karena mereka mampu mengajak pemuda bangsa lain yang merupakan penggemar mereka untuk turut menggunakan bahasa Indonesia. <span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Gaya hidup yang jauh dari hiruk pikuk akademis membuat keberadaan grup musik belum diperhitungkan dalam pengembangan bahasa Indonesia. Akan tetapi, tindakan-tindakan nyata yang dilakukan grup musik dalam melestarikan dan mengembangkan bahasa Indonesia patut untuk dihargai oleh pemerintah terkait. Selain penghargaan, grup musik sebaiknya turut diikutsertakan dalam kerja sama-kerja sama yang digalang oleh berbagai instansi pemerintah. Kerja sama pertama adalah antara Departemen Pendidikan Nasional dan grup musik dalam pengajaran bahasa Indonesia. Fakta di lapangan menunjukkan bahwa rata-rata nilai bahasa Indonesia di ujian nasional menempati posisi terendah. Kerja sama dengan grup musik akan membuat kaum muda bersemangat dalam mempelajari bahasa nasionalnya sendiri. Kerja sama kedua dengan grup musik dapat dilakukan oleh Departemen Kebudayaan dan Pariwisata. Usaha menunjukkan identitas diri lewat media dwibahasa memang menemui beragam kendala sehingga diperlukan solusi jitu untuk “memasarkan” bahasa Indonesia. Peran grup musik akan sangat signifikan sebab jauh sebelum pariwisata mengembangkan bahasa Indonesia ke luar negeri, grup musik telah mampu melaksanakannya. Usaha kerja sama yang ketiga adalah dengan Pusat Bahasa utamanya duta bahasa. Salah satu program duta bahasa adalah melakukan diskusi-diskusi perihal kebahasaan untuk menggugah pemuda agar mencintai bahasa Indonesia. Jika duta bahasa mengajak grup musik untuk ikut serta dalam program tersebut, tentu diskusi atau ceramah yang dilakukan duta bahasa dapat berlangsung lebih menarik. Sebagai contoh, grup musik dapat mengajak peserta membuat puisi, mengubahnya menjadi karya musik, dan selanjutnya menyanyikannya bersama-sama. Keempat, kerja sama dengan grup musik dapat dilakukan oleh masing-masing pemerintah daerah. Selain bahasa Indonesia, eksistensi bahasa daerah tetap harus dipelihara walaupun dihadang arus globalisasi. Pemerintah daerah dapat menggunakan media grup musik untuk menyelaraskan peran bahasa daerah, bahasa Indonesia, dan bahasa asing. Kerja sama yang terakhir adalah dengan pemerintah seluruh Asia Tenggara dalam asosiasi ASEAN yang kelima negara di dalamnya menggunakan rumpun bahasa Indonesia. ASEAN dapat menggunakan grup musik untuk membuat bahasa Indonesia menjadi salah satu bahasa internasional. Demikian kelima kerja sama berbagai instansi pemerintah dengan grup musik dalam rangka pengembangan bahasa Indonesia. Tentu saja dalam kerja sama tersebut, pemerintah dapat memprioritaskan pada grup musik telah konsisten berbahasa Indonesia dalam karyanya serta mampu memasarkannya ke mancanegara.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 36pt; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";">Tentu tidak semua grup musik Indonesia konsisten menunjukkan bahasa Indonesia dalam karya musiknya. Terdapat tiga alasan grup musik masih menggunakan bahasa asing dalam karya mereka. Ketiga faktor tersebut adalah untuk menjaring pasar asing, tidak menemukan padanan kata dalam bahasa Indonesia, dan karena terinspirasi dari grup musik asing. Mengenai masalah seperti ini, sebaiknya grup musik yang selama ini konsisten menggunakan bahasa Indonesia dapat memberikan inspirasi pada sebagian grup musik tadi, salah satunya dengan melakukan konser bersama. Langkah selanjutnya adalah melakukan keseimbangan penggunaan bahasa dalam lirik-lirik lagu pada satu album. Langkah terakhir adalah dengan mengoptimalkan peran lembaga editor karya seni. Editor ini dapat menyeleksi karya-karya seni mana saja yang patut untuk dilepas ke publik sesuai dengan proporsi penggunaan bahasa Indonesianya. Penggunaan bahasa Indonesia dalam satu album musik harus diberikan porsi lebih daripada bahasa lainnya. Terlepas dari adanya masalah dalam penggunaan bahasa hasil karya beberapa grup musik, kita tetap harus menghargai mereka karena mereka tetap berusaha menampilkan bahasa Indonesia dalam karyanya meski tidak secara keseluruhan.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 200%;"><span style="font-size: 12pt; line-height: 200%; font-family: "Times New Roman","serif";"><span style=""> </span>Sudah saatnya bangsa ini menghargai sesosok pengembang bahasa Indonesia. Mereka adalah grup musik Indonesia yang mampu mengajak pemuda bangsanya dan bangsa lain untuk menggunakan bahasa Indonesia lewat sisi yang berbeda. Mari kita bersama-sama meniru dan mengikuti jasa grup-grup musik tadi. Mari kita bersama-bersama menunjukkan identitas kita sebagai bangsa Indonesia. Ayo gunakan bahasa Indonesia!<b style=""><o:p></o:p></b></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";">DAFTAR PUSTAKA<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin: 6pt 0cm 0.0001pt 36pt; text-align: justify; text-indent: -36pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";" lang="IN">Langgeng, W. 2005. <i style="">Komponis di Tengah Musik Industri</i>. Harian Suara Merdeka edisi 13 Desember 2005.<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0cm 0.0001pt 36pt; text-align: justify; text-indent: -36pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";" lang="IN">Sulistyaningtyas, Tri. 2008. <i style=""><span style="color: black;">Pemantapan Ketahanan Nasional NKRI melalui Pendekatan Kebahasaan</span></i><span style="color: black;">. Jurnal Sosioteknologi Edisi 13 Tahun 7, April 2008. <o:p></o:p></span></span></p> <p class="MsoNormal" style="margin: 6pt 0cm 0.0001pt 36pt; text-align: justify; text-indent: -36pt; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";" lang="IN">Wongso, Andrie. 2008. <i style="">Saatnya Bangkit</i>. Dalam situs <a href="http://www.andriewongso.com/">www.andriewongso.com</a>.</span><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p></o:p></span></p>Handijayahttp://www.blogger.com/profile/00660791765642697695noreply@blogger.com0